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Marketing automation for Non-profits
Beacon: The first marketing engine built for growth
Growth stalls when teams are fixing siloed tools, manually personalizing by segment, and working without visibility. Beacon automates the daily work, surfaces relationship insights, and enables scalable personalization.
Fundraising is top-heavy.
The base is where growth begins.
Four consecutive years of donor decline. More dollars, fewer people. The answer is cultivation at scale.
Today
Top-heavy. Fragile
More dollars, fewer people.
The base is leaking. Growth is at risk.
With beacon
Wide base. Donors moving up.
More donors entering. More moving up.
Cultivation at scale. Sustainable growth.
Here's how Beacon grows your donor base.
Personalisation at scale
Granular segmentation puts the right people in the right list. Dynamic content means one send delivers a different message to each of them. No rebuilding. No cloning.
Visibility to act
Know which emails drove registrations and gifts. Know who's warming up and who's gone quiet. Every signal your team needs to make the next move — in one place, not scattered across tools.
Growth without the risk
Brand guardrails enforced automatically. Approvals inside the platform. Permissions set at the user level. Your team can grow — without growing your exposure.
Growth compounds when everyone does their best work
Whether you're running the campaigns, owning the data, setting the strategy, or governing the team — here's what Beacon changes for you.
Campaigns on your schedule,smarter every send.
Launch without waiting for lists
Your next campaign shouldn't depend on someone else's schedule. Beacon keeps segments current automatically — so when you're ready to send, the list is already there.
One campaign, personalized to every segment
Sending to alumni in Boston and donors in California shouldn't mean building two campaigns. Show different messages to different segments in a single send — personalised by giving history, location, class year, or any other attribute.
Know what worked — and make the next one smarter
See which emails drove gifts and registrations, not just opens. Test subject lines, content, and send timing before the full list receives them — and let the winner send automatically.
Stop being the bridge between your data and your campaigns.
Segments that live across Raiser's Edge NXT & Beacon
The segment you built in RE NXT is already in Beacon. No export, no upload, no waiting. Lists stay current across both systems — so when a campaign is ready to launch, the data already is too.
Segments you can trust
Beacon knows your audience's preferences and engagement — so the list you send from is the list you intended to build. Opt-outs, solicit codes, and exclusions respected automatically. No manual checking. No post-send surprises.
Connected. Without the plumbing.
Every interaction across Almabase — emails, events, gifts — surfaces on the constituent record in RE NXT through TrueSync. No manual upkeep.
Grow with intention, not instinct.
Pipeline visibility for predictable fundraising
Every appeal should go to the right people at the right moment. Beacon aggregates engagement signals across email, events, and giving history — so you know who's warming up before you ask, and which constituents to prioritise for the next campaign.
Programme intelligence & ROI
Know which emails drove registrations and gifts — not as a mental calculation, but as a report. Which campaigns converted. Which programmes built the base. What to do more of next cycle. Every campaign makes the next one smarter.
A control system to grow operations without risk.
Brand that travels with your team
Lock fonts, colours, and approved images at the system level — so every email looks right, whoever sends it. Your brand doesn't depend on everyone remembering the standards.
Nothing goes out that shouldn't
Frequency caps, approval gates, and send controls enforced at the system level — not on trust. Your team can send more without you being in every decision.
Access that fits how your team works
Not everyone on your team should have the same access. Experienced staff send freely. New senders need approval first. Campus partners see engagement but not giving history. Beacon fits the way your team is actually structured.
Unlike any marketing tool
Whether you're running the campaigns, owning the data, setting the strategy, or governing the team — here's what Beacon changes for you.
Your data, always current.
Beacon pushes engagement back to RE NXT automatically — opens, opt-outs, event registrations. No exports. No imports. Your constituent records reflect reality, always.
Segments built on more signals.
Beacon sees giving history, event attendance, and email engagement natively. Every signal, in one place — so the segments you build reflect who your constituents actually are, not just what you last exported.
Works for you, not against you.
Most advancement tools were built for a different era. Beacon is flexible enough for complex operations and simple enough that your team doesn't need a manual to send a campaign.
40%
OFF
list price, locked in for three years.
Only available to founding partners.
Early Access Program.
Join a select group of advancement teams shaping Beacon before it launches to the market. Lock in your founding rate for three years — before pricing steps up at general availability.
Log your interest 5 founding partner seats available. No commitment required.
Ready to build an engine for growth?
Join advancement teams who've moved from a stack of tools to a system that works.
