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As schools and universities around the world go through a tremendous transformation in the way they approach, engage, and stay connected to their alumni, here’s a closer look at the 5 emerging trends in Alumni Relations that are here to stay.

Email marketing is one of the best ways to engage alumni and nurture lasting relationships with them. Read this blog post to improve your alumni email open rates and engagement with these top-notch strategies.

As the Class of 2020 stands deprived of cherished memories that accompany the final months on campus and feel the impact of a looming job crisis, they need to know that their alma mater and alumni have their back. Here are 5 ways in which alumni can get involved and help the Class of 2020 overcome their unique challenges during these testing times.‍‍

As graduation ceremonies, proms, and all in-person events stand cancelled due to the coronavirus crisis, the Class of 2020 missed out on their much-awaited traditional send-off. To uplift the spirits of these young graduates, schools and universities put their best foot forward with thoughtful ideas that ensured that the Class of 2020 receives a grand welcome as alumni to their institutions.

With schools and universities closed for a long time now, advancement teams are adapting to the new norm of working from home while effectively engaging alumni and donors via the newest trend - virtual events. Backed by data from over 200+ institutions over the last 3 months, here's the ultimate checklist to help you create awesome virtual events.

As schools and universities explore unique ways to digitally engage their constituents, one trend that’s picking up is virtual events. From shorter happy hours to reunion weekends, advancement teams are turning to the virtual format to stay in touch with their constituents. Check out the top 10 virtual events being adopted by advancement teams in the US.

Universities depend heavily on social campaigning to generate revenue. To enhance your fundraising approach, consider these crucial marketing strategies.

As the COVID-19 outbreak continues to disrupt alumni relations and fundraising, institutions are adopting unique and creative ways to engage their alumni digitally. Here's a look at the 8 best ideas that we've seen advancement teams implement during this crisis.

Advancement teams extensively use email marketing to promote their online giving campaigns but, what do they do differently to increase the sense of urgency? Here’s a look at the 6 most effective email marketing hacks that can help you create a sense of urgency and drive more people to donate.

Post-event feedback plays a crucial role in improving the quality of future events and boosting participation. Here are 3 simple steps to creating an effective feedback strategy.