Fundraising

7- Effective Online Giving Practices

7- Effective Online Giving Practices

By

Amar

|

Here are two main reasons why Online Giving is the best place to invest your time and talent.

1. It is the hottest form of giving right now – Online giving in Education sector has risen by a staggering 12.3 % and 15 % in last two years.

2. It has seen the largest adoption rates by the Millennials

62% of donors worldwide prefer to give online

Our experience with over hundred partner schools across the world had taught a few things about various friction points on Giving Pages. Some common examples include:

1. excessive steps or clicks in the giving process

2. multiple or conflicting calls-to-action, non-essential buttons, menus, or navigational elements.

Simple math tells us that:

1. Even under the assumption of a very conservative conversion rate of 1 % for every 1,000 visitors, you will have 10 donors.

2. For the same 1,000 visits to your online donation form, if 3% of them convert into donors, you’ll have 30 donors. That’s a 200% improvement! And depending on your average gift amount, this could equate to a significant increase for your organisation.

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