Best Event Management Tools for K-12 & Higher Ed (2026)

We're helping you break down what you should look in an event management software, along with some of our top picks for 2026 to power your events.

Anwesha Kiran

Published: 

April 30, 2025

Updated: 

December 10, 2025

Discover AI Summary

• To find the best event management software, first pinpoint your institution’s unique needs, especially its existing CRM or student information system, to ensure seamless integration. This critical step will help you avoid manual data entry and truly streamline your alumni engagement and fundraising events.

• The right software can significantly reduce the manual effort involved in event planning, freeing up your team to focus on building stronger relationships with alumni and donors. Imagine less time on logistics and more on meaningful connections, which directly impacts donor participation.

• Look for platforms that offer robust features like automated communications, payment processing for ticket sales and donations, and comprehensive analytics. These tools not only enhance the attendee experience but also provide valuable insights to improve future fundraising campaigns.

• Seamless integration with your CRM is a game-changer for advancement teams, enabling real-time data sync for donor tracking and gift reconciliation. This connection helps you understand event ROI and fine-tune your outreach strategies.

• The article explores several leading event management solutions, from those built specifically for educational advancement like Almabase, to broader enterprise tools like Cvent or versatile options like Eventbrite. Each has unique strengths that could fit your specific event management challenges.

• Dive into the full post to compare pros and cons of top platforms, helping you assess which system can best elevate everything from small parent-teacher conferences to large alumni reunions. It’s all about finding the perfect fit to boost engagement and fundraising efforts.

Event planning in the education sector is no small feat. From homecoming and graduation ceremonies to parent-teacher conferences and student workshops, K-12 schools and higher education institutions juggle a dizzying array of events each year. The right event management software can be a game-changer—streamlining registrations, automating communications, and ensuring every detail runs smoothly. In this guide, we'll break down what event management software is, what features to look for, and the top solutions for 2026 that are transforming event coordination software for schools, colleges, and universities.

What Is Event Management Software?

An event management software is a digital platform designed to streamline the entire event lifecycle—from planning and promotion to registration, execution, and post-event analytics. These event planning software solutions centralize all event-related tasks, making it easier to coordinate logistics, track attendees, manage communications, and measure event success. For educational institutions, an event management tool can handle everything from classroom bookings and campus tours to large-scale conferences and alumni reunions.

Modern event management platforms often offer features such as:

  • Online registration and ticketing
  • Automated email reminders and updates
  • Attendee check-in and badge printing
  • Event website and mobile app creation
  • Payment processing and fundraising tools
  • Real-time analytics and reporting

By automating manual processes and centralizing information, these platforms help schools and universities save time, reduce errors, and deliver a seamless experience for staff, students, parents, and alumni.

What to Look For in Event Management Software

With so many event management tools on the market, it’s important to choose one that fits your institution’s specific needs. Here are key factors to consider:

  • Ease of Use: Intuitive interface for both administrators and attendees.
  • Customization: Ability to tailor event pages, registration forms, and communications to your school’s branding.
  • Integration: Compatibility with your existing Student Information System (SIS), Learning Management System (LMS), or CRM.
  • Communication Tools: Automated emails, SMS reminders, and in-app notifications.
  • Payment Processing: Secure options for ticket sales, donations, or paid programs.
  • Analytics & Reporting: Real-time dashboards and exportable reports for attendance, engagement, and ROI.
  • Mobile Access: Event apps or mobile-friendly portals for on-the-go management.
  • Support & Training: Responsive customer support and onboarding resources.

Best Event Management Software Options for K-12 & Higher Ed (2026)

Below, in no particular order, are our picks of some of the top event management software platforms making waves in the education sector this year.

1.Almabase

Almabase is an all-in-one event management platform designed specifically for educational advancement, alumni relations, and fundraising teams. It streamlines the planning and execution of complex events—whether in-person, virtual, or hybrid—while offering seamless CRM integration and a user-friendly interface.

Pros:

  • Intuitive and easy-to-use for both admins and attendees, with quick event setup and branded registration pages.
  • Seamless integration Raiser's Edge NXT, enabling real-time data sync and simplified gift reconciliation.
  • Robust automation for event communications, reminders, and reporting, reducing manual work and errors.
  • Flexible enough to handle everything from small gatherings to large, multi-day events, with strong tools for fundraising and stewardship

Cons:

  • Almabase does not offer a free trial or free tier of it’s services
  • No dedicated mobile app for on-the-go management

Pricing:

Almabase offers personialized custom pricing based on your needs, number of constituent records, etc. You can request a personalized demo here

2.Blackbaud

Blackbaud is a comprehensive solution built for large nonprofits and institutions, offering robust event planning, CRM, and analytics tools. Its event management features are deeply integrated with donor data to maximize fundraising outcomes.

Pros:

  • Purpose-built for fundraising, with robust tools to manage donor relationships, track gifts, and run complex campaigns.
  • Customizable reporting and analytics features enable organizations to tailor fundraising strategies and monitor progress toward goals.
  • Integrated event management, online registration, and ticketing designed for nonprofit needs

Cons:

  • High costs for training, support, and additional modules, which can be a barrier for smaller organizations.
  • Data migration can be a lengthy and cumbersome process depending on your institution

Pricing:

Custom pricing. Request a quote.

3. Cvent

Cvent delivers enterprise-grade solutions trusted by higher education institutions managing complex, large-scale events—from campus-wide conferences to alumni reunions.

Pros:

  • Supports mass updates and bulk communications.
  • Deep integration with CRM and marketing tools, making it ideal for institutions with existing tech stacks.
  • Advanced analytics and reporting for post-event insights.

Cons:

  • The platform’s extensive options can be confusing and require significant onboarding, especially for smaller institutions.
  • Some users report inflexible or slow support team responses at certain times

Pricing:

Custom pricing. Request a demo.

4. OneCause

OneCause is designed specifically for nonprofit fundraising events, offering features like mobile bidding, ticketing, and donor engagement tools. It helps organizations streamline auctions, galas, and peer-to-peer campaigns with ease.

Pros:

  • User-friendly platform with an intuitive interface, making it easy for admins and first-time users to set up and manage events.
  • Comprehensive fundraising toolkit, including online auctions, donation tracking, event management, and credit card processing.
  • Excellent support team, with resources like tutorials, webinars, and a dedicated help center to assist users

Cons:

  • Event website builder can be cumbersome, requiring external links for images and videos instead of direct uploads.

- Integration between different modules (e.g., Mobile Bidding Software and Virtual Event Center) is lacking, leading to duplicated processes and manual workarounds

Pricing:

Custom pricing. Request a demo.

5. idloom

Idloom is crafted specifically for universities and colleges, supporting diverse academic events from online examinations to graduation ceremonies.

Pros:

  • Flexible event structures—supports recurring sessions, multi-day events, and hybrid formats.
  • Departmental autonomy: Each department can manage its own events with custom branding and access rights.
  • Integrated communication tools for reminders, surveys, and post-event certificates.

Cons:

  • Some users report that the interface, while powerful, can be less intuitive for non-technical staff.
  • Advanced features (like custom badges or analytics) may require additional setup or training.

Pricing:

Custom pricing. Request a demo.

6. Eventbrite

Eventbrite is a versatile event management platform perfect for everything from concerts to community meetups. It offers intuitive tools for ticketing, promotion, and on-site check-ins, making it easy to manage both virtual and in-person events.

Pros:

  • Highly accessible and easy-to-use event creation and ticketing tools for both in-person and virtual events of any size.
  • Can handle donations directly through the platform, allowing organizers to create donation ticket types and collect contributions alongside ticket sales.
  • Offers a 50% discount on all Pro plans for eligible nonprofits, making it a cost-effective solution for charitable organizations.

Cons:

  • Limited customization options for event pages and registration flows.
  • Some users report a steep learning curve for advanced features and event setup.
  • Some users report occasionally slow responses from customer support as well as a lack of transaction security for attendees.

Pricing:

Pricing is 2% + $0.79 per paid ticket (Essentials) or 3.7% + $1.79 per paid ticket (Professional); free for free events. See pricing.

7. Eventcube

Eventcube is a white-label event management platform for K-12 schools and higher education institutions. It helps you manage all the in-person, virtual, and hybrid events with full control. This includes your branding, ticketing, and attendee engagement.

It is designed for flexibility and accessibility. This makes Eventcube reliable for day-to-day events like open days, student conferences, parent meetings, community gathering and even virtual graduation ceremonies.

Pros:

  • Fully white-labeled ticketing and registration systems so schools and institutions can showcase their activities.
  • Built-in tools for hybrid & virtual events with interactive features like Q&A, polls, breakout rooms along with HD streaming real-time captioning.
  • Tiered memberships and season passes are perfect for managing specific alumnis, clubs, and student groups.
  • Transparent, flexible pricing with instant payouts and no hidden fees.

Cons:

  • Some setup features may require la level of technical onboarding

Pricing:

Eventcube offers tiered pricing. 5% of the transaction total for the Starter package which is free. 3% of the transaction total for Pro along $99 a month. And custom Enterprise options. You can start with a demo or create a branded ticket store directly on Eventcube.

8. Giveffect

Giveffect combines event management with nonprofit automation, allowing you to handle ticketing, email campaigns, and donor records in one platform. It’s ideal for organizations looking to unify event planning with fundraising and CRM.

Pros:

  • All-in-one platform that centralizes event management, volunteer coordination, and donor tracking, reducing the need for multiple systems.
  • Seamless integration of volunteer and donation data, allowing for comprehensive supporter profiles and easy access to analytics.
  • Customizable event pages and donation forms that can reflect the nonprofit’s brand and include real-time fundraising progress bars

Cons:

  • Higher price point, which may be prohibitive for smaller nonprofits despite the robust feature set.
  • Data migration and automation can potentially be glitchy, leading to issues such as erroneous emails or incomplete data transfers during onboarding.

Pricing:

Custom pricing. Request a demo.

9. Remo

Remo, now integrated with Events.com, delivers an immersive platform for virtual, hybrid, and in-person events, with unique emphasis on networking and engagement.

Pros:

  • Fast and simple check-in via app; supports QR code scanning and mobile access.
  • Customizable event spaces and real-time networking tools for interactive experiences.
  • AI-powered matchmaking and analytics for attendee engagement.

Cons:

  • Unconventional interface: The unique, interactive design can be confusing for users accustomed to traditional event tools.
  • Customization learning curve: Customizing event spaces and features requires time to learn.

Pricing:

Starts at $299 per month. See pricing.

10. Qgiv by Bloomerang

Qgiv supports nonprofits with customizable tools for event registration, peer-to-peer fundraising, and mobile giving. Its user-friendly interface makes it easy to plan and promote fundraising events of all sizes.

Pros:

  • User-friendly interface designed specifically for nonprofit fundraising, making it easy to set up donation forms and manage events.
  • Supports a variety of fundraising activities, including peer-to-peer campaigns, auctions, and ticketed events.
  • Real-time analytics and reporting tools to monitor campaign performance and donor engagement.

Cons:

  • Qgiv may feel limited for seasoned professionals who want to organize donor and transaction data in many different ways simultaneously.
  • Advanced features, such as text-to-give and auction management, may require additional fees or higher-tier plans.

Pricing:

Plans start at $0/month with no contracts, plus a 3.95% + $0.30 per transaction fee. Learn more.

Conclusion

Choosing the right event management software can transform how your institution plans, promotes, and executes events—whether you’re managing a single school assembly or a multi-day university conference. The platforms highlighted above offer a range of solutions tailored for K-12 and higher education, each with unique strengths and a few caveats to consider. Take advantage of free demos, explore user reviews, and assess your specific needs to find the event management tool that will best support your school’s goals in 2026 and beyond.

Looking for more inspiration? Explore event ideas that raise money and connect with alumni or see how advanced event management can drive registrations and engagement for your institution.

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Anwesha Kiran

Anwesha is an educator and pedagogy enthusiast, passionate about the transformative impact of education, kindness, and creativity on individuals and communities.

As an artist, she brings a unique perspective to her work and is committed to inspiring growth, empathy, and understanding

Related Blog Posts

Homecoming is one of those rare chances to make nostalgia work for you — rekindling old ties, reminiscing, and building relationships that go the distance. A strong theme is essential to tie these together and set the vibe.

In this post, we have rounded up great homecoming themes and ideas, fresh takes on traditional homecoming activities, and creative ways to make your homecoming event unforgettable. Check out these awesome alumni homecoming ideas that work for everyone-

10 Fresh Homecoming Ideas

1. Time capsule

A time capsule is all about resurfacing the little moments that made your alumni feel at home—those unexpected corners where friendships formed, ideas took shape, and memories lingered long after the halls emptied. For example, take the Trojan Time Capsule.

USC Alumni's Trojan Time Capsule
USC Alumni's Trojan Time Capsule

For Homecoming 2024, USC carved out a snug recording booth beside Tommy Trojan and invited alumni to hit “record” and describe everything from midnight cram sessions in Doheny to dawn jogs around the Reflecting Pool. Each voice memo wove into a dynamic online soundscape, letting anyone—new students, returning grads, or visitors—virtually stroll through those treasured snapshots of campus life.

You can bring this same magic to your Homecoming. Pick a few of your campus’s most beloved or off-the-beaten spots and set up simple “Echo Booths” there. Then stitch those snippets into an interactive map or soundboard on your event site. Suddenly, “Echoes of the Campus” isn’t just a theme—it’s a living archive of your school’s heart and soul.

2. A week of giving

Imagine turning your Homecoming into an  “Impact Week.” Take Hampton University as an example: their “Pirates Island” Homecoming in October 2024 welcomed 25,000 guests and infused roughly $3 million into Hampton and Coastal Virginia. When alums see their weekend reconnecting them to hometown businesses, it becomes more than nostalgia—it’s pride in tangible impact. That goodwill loop fuels participation: people RSVP earlier, bring friends, and share stories on social media. And when they return home, seeing how their dollars helped the local café or bookstore, they’re more inclined to open their wallets for the next big campaign, whether renovating an old lecture hall or funding the first‑generation student scholarship.

3. Hybrid homecoming events

Tokyo Institute of Technology's promotion for their homecoming

Hybrid homecomings merge on-site excitement with virtual inclusion. At Tokyo Tech’s Homecoming Day 2024, the “Team Tokyo Tech Meeting” welcomed their alumni in person and online. You can replicate this by live-streaming keynote lectures, matches, tailgate parties, opening virtual lounge chats, offering 360° campus tours, watch parties, running real-time polls, and pairing in-hall networking pods with Zoom breakout rooms—so every alum can cheer, connect, and contribute no matter where they are.

4. Hashtags that go viral

Kicking off your Homecoming hype with a signature hashtag and mini‑gigs gets everyone talking. Think along the lines of the GlowGreen Initiative by MSU, where students and alums lit up campus, front porches, windows, rooms, or any space in neon gear to create an online buzz about their 2024 homecoming event, ‘Come Home Spartans,’ which became a huge success.

MSU's Glow Green promotion

Likewise, you could launch #BlueOutBrunch, inviting everyone to share sunrise tailgate pics over a live DJ set, or a surprise “Flash Cheer” squad that erupts into a chant in the student union under #RoarWithUs. These hashtag prompts and pop‑up gigs spark shareable moments, build momentum on socials, and have everyone counting down the days until kickoff.

5. Retro week

A retro theme never misses the beat: it taps shared nostalgia across generations, needs only simple décor (neon signs, vinyl records, roller skates), and invites everyone to relive their favorite era. For example, Rockford University’s 2023 Homecoming transformed the campus into a nostalgic journey through the decades. Each day of the week celebrated a different era, from the funky 1970s to the early 2000s.

Rockford University's 2023 homecoming page

By hosting a retro-themed homecoming, students and alumni get to relive their favorite decades. Whether you stage a glow‑stick dance floor or dust off a classic arcade cabinet, retro vibes guarantee a full house—because who doesn’t love a trip down memory lane?

6. A focus on inclusion

An inclusivity-themed Homecoming invites every voice to the celebration, and schools like Emory University are showing how it’s done. Their 2024 “Belonging at Emory” Homecoming series featured multicultural food trucks, international music nights, and panel discussions led by alumni from diverse backgrounds. To bring this to your campus, you could host a “Cultures on the Quad” festival with heritage booths, world cuisines, and student performances. Add community-led story circles or alumni spotlight walls featuring first-gen journeys and intersectional experiences. A theme rooted in diversity doesn't just build belonging—it turns your Homecoming into a mirror of the world your students will lead.

7. Pop culture

Pop culture–themed events are crowd magnets, especially when students and alumni get to step inside their favorite fictional worlds. In 2024, Lander University embraced this trend with their Homecoming theme, “Celebrating the Spirit of the New Millennium.” The event transported attendees back to the early 2000s, highlighting iconic fashion trends, unforgettable music, and the vibrant pop culture of the era.

Whether it’s MTV vibes, Y2K fashion, or throwback chart-toppers, the nostalgia hits different when it’s immersive. Themes like these can transform your typical reunion into a star-studded event. It will bring cinematic flair and nostalgia into the real world, making your Homecoming not just a weekend, but an immersive experience alumni won’t want to miss.

8. Alumni entrepreneurs

This year, why not let the quad double as a launchpad? Imagine rows of pop-up stalls, each run by alumni who turned dorm room dreams into thriving ventures— app prototypes, travel consultancies, organic bakes, and everything in between. During last year’s homecoming, the University of Rhode Island (URI) introduced the Rhody Marketplace. This initiative brought together alumni entrepreneurs to showcase their businesses at a live event, fostering connections between alumni, students, and the broader university community. So, an Alumni Marketplace isn’t just a celebration of entrepreneurial spirit; it’s a golden intersection of legacy and opportunity. By hosting a homecoming focused on this, you can provide the students a chance to shake hands with future employers, internship mentors, and role models who once sat in the same lecture halls. For alumni, it’s recognition long overdue—proof that their journey matters, and that their alma mater is still cheering them on.

9. Homecoming with a cause

What if homecoming was less about confetti and more about causes?  When the community comes together not just to remember the good old days, but also to fundraise and support local needs, it creates real change. At Truman State University, homecoming transcended traditional celebrations by emphasizing charitable giving and making a tangible difference through collective efforts during homecoming festivities.

Truman University celebrates it's homecoming charity outcome

Unlike the usual fanfare of parades and tailgates, a cause-centered homecoming reimagines what it truly means to return home. It transforms nostalgia into action, inviting alumni not just to relive memories, but to create impact.

10.  Scavenger hunt

A scavenger hunt-themed homecoming event is a fun and interactive way to bring alumni and students together. For example, the University of Wisconsin–Madison hosted a family-friendly scavenger hunt during their homecoming with clues tied to the university’s history and traditions, fostering a sense of nostalgia and community.  

UW's homecoming promotion for their scavenger hunt

While revisiting the favorite campus spots, participants work in teams to solve clues and find hidden items around campus. This kind of event builds school spirit and encourages participants to connect and reminisce about their time at the university.

Whether through the excitement of a scavenger hunt or the heartfelt connection of a nostalgia-themed event, the possibilities for bringing alumni together are endless. By embracing these unique ideas, universities can create lasting memories and strengthen their community spirit year after year.

Kickstart your next homecoming with Almabase!

Homecoming is the perfect moment to reignite alumni connections and build momentum for year-round engagement. We’d love to help you make your upcoming homecoming the kind that keeps alumni returning — not just for the memories, but for the community. With tools built for seamless event management, expansive digital engagement, and online giving, we help you build the homecomings of your dreams.

Want to see it in action? Request a demo and bring your next homecoming to life

Frequently Asked Questions

1. What is a "homecoming"?

Homecoming is an annual tradition primarily observed in high schools and colleges that celebrates school spirit and community by welcoming back alumni or former members to their alma mater.

2. What’s the difference between homecoming and prom?

Homecoming is typically in the fall and is a celebration of your school spirit and community. Prom is typically held in spring and is usually a formal dance marking the end of the high school experience.

3. What actually happens at high school homecoming?

It’s a week of dress-up days, pep rallies, parades, and other community events. A football game is usually the main event, with alumni in the stands.

4. Why does homecoming even matter?

Homecoming not only celebrates your institution’s spirit but also brings current students, faculty, alumni, and members of the local community together to create lasting memories and strengthen the overall community feeling.

10 unique homecoming theme ideas to plan the perfect event

Looking for fresh homecoming theme ideas? These 10 picks will help you plan a fun, inclusive, and unforgettable alumni celebration.

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April 23, 2025

12 minutes

Read

2024 was an interesting year for fundraising professionals. Persistent and emerging challenges in the nonprofit landscape coincided with some. While some issues carried over from previous years, new dynamics reshaped the way organizations navigated their work.

2024: Highs, lows, and lessons learned

Last year was a year of highs and lows for fundraising and advancement professionals. From staffing struggles to shifts in donor behaviors, the year brought challenges that tested the resilience of nonprofits across sectors. However, these hurdles also paved the way for innovation, collaboration, and strategic rethinking, setting the stage for what 2025 might bring.

• The donor market: Fewer donors, more donations

The donor landscape in 2024 presented an interesting problem. While overall donations increased, the donor pool continued to shrink. According to the Association of Fundraising Professionals (AFP), there was a 2% increase in total donations but a 4.5% decline in the number of individual donors. This trend posed a significant challenge for nonprofits reliant on a broad donor base for smaller, recurring contributions.

• Staffing continues to be a tricky problem

Staffing shortages and high turnover rates continued to be among the most pressing concerns for nonprofits in 2024. According to a study by NonProfit PRO, nearly 70% of nonprofits reported struggling with staffing challenges, citing underfunding and burnout as primary drivers.

This crisis was compounded by the competitive job market, which made it difficult for nonprofits to attract and retain talent. High turnover negatively impacted team morale and operational efficiency, forcing many organizations to stretch already limited resources to achieve their goals.

• Navigating tech adoption

The rise of AI and other tech tools has been both a blessing and a challenge for nonprofits.  While AI offers powerful capabilities—from predicting donor behavior to automating administrative tasks—it also requires significant investment in training and implementation. Many teams struggled to fully integrate these tools due to lacking technical expertise or financial resources.

The use of AI also brings forward some ethical concerns that increasingly became relevant throughout the year. There exists the risk of over-automating donor communication, which could lead to a loss of the personal touch that is central to alumni engagement. For smaller organizations, the hype around AI could also lead to investments in tools that did not align with their needs, diverting funds from more pressing priorities.

• Opportunities in adversity

Despite the challenges, nonprofits showcased remarkable resilience. Many embraced hybrid fundraising models, combining virtual and in-person events to engage a broader audience. Charity Digital reported that organizations leveraging digital tools for storytelling and donor engagement saw significant returns on investment.

Additionally, DonorBox emphasized how nonprofits that invested in robust donor communication tools experienced improved retention rates, especially during year-end campaigns.

2025: Building on Resilience and Innovation

As we move into 2025, nonprofits more than ever need to build on the lessons of 2024 by focusing on sustainable growth and strategic innovation.

Resilience emerged as a defining characteristic in 2024, and nonprofits should ideally look to build upon it by adopting sustainable strategies and scalable practices, to better navigate uncertainty and a world that’s throwing a lot of innovations at us without leaving us much time or resources to consider our approach to each of them. With all that being said, we’d like to explore some broad focus areas that teams and institutions alike should watch out for in 2025:

• Pragmatic tech adoption: Cutting through the hype

The excitement surrounding AI and other technologies in 2024 often led to unrealistic expectations for nonprofits. A research paper published by Lauri Goldkind, Joy Ming, and Alex Fink critically assessed AI’s role in human services, questioning whether it offered genuine value or was simply a trend driven by hype. The study concluded that while AI holds transformative potential, it requires proper alignment with an organization's size, mission, and resource constraints to be effective.

Throughout 2025, Nonprofits should be shifting focus toward scalable and budget-conscious technology solutions. For example, a hypothetical smaller team that only needs a CRM and basic analytics could leverage low-cost digital tools and achieve better outcomes if these tools are customized to their specific workflows and objectives, as opposed to trying to cover all their bases and wasting both resources and time spent on upskilling.

• A renewed focus on People

The staffing crisis doesn’t seem to be letting up anytime soon with 68% of organizations reporting difficulties with recruitment and retention in 2024. Common challenges include toxic work cultures, burnout, uncompetitive salaries, and insufficient training opportunities. Increased investment in professional development, equitable pay structures, and supportive workplace cultures have been big talking points for a while but now they need to become key priorities. Policies aimed at reducing burnout, such as flexible work schedules and mental health support should be a good starting point.

Additionally, peer mentoring and community-building efforts are gaining traction. Nonprofits can leverage mentorship programs and peer support networks to foster a sense of community within their teams, leading to improved job satisfaction and retention.

At the heart of every nonprofit is its people—the staff, donors, and volunteers whose collective efforts drive change. By fostering positive internal cultures and focusing on impactful strategies, nonprofits can inspire trust and loyalty, ensuring their mission thrives in the years to come.

• Deepening donor relations

Nonprofits have responded to the recent donor market shifts by focusing on deepening relationships with existing donors. Strategies such as targeted communication and personalized outreach have since become standard practice. 2025 should be a good year for teams to consolidate knowledge of their tools and long-term goals so that they continue fostering donor loyalty seamlessly. A key area of focus will be on small and medium-sized donors and how teams can turn them into loyal donors moving forward.

With federal budget cuts for nonprofits and institutions seeming likely on the horizon, advancement and nonprofit teams especially in the US will need to explore sustainable alternatives to reach their goals.

That’ll just about do it for now but with 2025 seeming a difficult year to predict, there should certainly be a lot more to talk about in the coming months.

Key focus areas for fundraising in 2025

2024 was an interesting year for fundraising professionals. We go over some of the key learnings from last year to figure out key focus areas for 2025.

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January 29, 2025

12 minutes

Read

Alumni events and reunions are essential for keeping alumni connected to each other and your school. These events present the perfect opportunity to fundraise by evoking a nostalgia of fond memories of their time at your school. So as you consider event options to bring your alumni together, consider these fundraising-savvy ideas to host an engaging and successful alumni event:

1. Auction Extravaganza

Auctions are a tried and true fundraising concept. Their appeal goes beyond charity and the support of alumni's beloved alma mater—they get the chance to engage in some friendly competition with fellow alums to win a variety of items in exchange for their generosity. Your development staff also gets to build relationships with alumni and make connections that go beyond the auction itself.

The type of auction you hold is up to you, based on your school and team’s preferences, the event the auction might accompany, and the donated items you’re able to secure. A live auction is typically reserved for bigger ticket items, such as vacations or one-of-a-kind experiences, and held at the end of a gala or charity golf tournament. In general, a silent auction boasts more numerous, but smaller, items that are bid on over the course of the event or before with the use of a mobile bidding platform. These might include gift baskets from local businesses or branded gear from your school.

First, choose what type of auction you will hold and whether or not it will be held in conjunction with another event. Next, reach out to your networks for auction item donations and sponsorships. Donated items are the key to maximizing fundraising, so utilize your connections at area businesses for donated goods and services to include in your auction. Think about items that will make your auction unique, like personalized prizes for certain graduating classes or memorabilia from your school. 

If you are hosting an online or a virtual live auction, you'll need to choose an auction management platform to run the auction and make it easy for alumni to place bids on their mobile devices and pay for their winning bids. Be sure to promote the auction in your event outreach, highlighting big-ticket or exclusive items that alumni will find attractive. Finally, create baskets and displays for each item that alumni can peruse as they place bids.

2. Sports-Related Events

Nothing rallies alumni quite like sports, so take advantage of their passion by hosting a sport-related alumni event, such as:

  • Watch party: Host an event to watch your school or other beloved sports team play in a sporting event. Ask folks to make a donation when they RSVP or have a donation station at the event. This could be held at a sports bar, your school’s gym or arena, or other popular location.
  • Tailgate party: Invite alumni to get prepped for a big game by gathering before the event for fun, food, and fellowship. You can charge a flat fee for alumni to attend or find a sponsor to offset costs and make donation asks throughout the party.
  • Sports tournament: Tap into your alums’ competitive nature and love for activity with a tournament. For example, a golf tournament fundraiser is a great way to bring alumni together for a fun day on the course to raise money for your school. According to GolfStatus, golf tournaments attract donors and sponsors with a higher net worth and affinity to give. Other ideas might include a pickleball tournament, cornhole tournament, volleyball tournament, or a run-walk.

Gamified events also feature multiple ways to incorporate fun and lucrative revenue-boosting activities, such as hole-in-one contests for a golf tournament. 

3. Alumni-led Workshops & Seminars

Your school’s network likely includes many established and successful alumni in their fields. Don’t underestimate the value of providing valuable opportunities to network and broaden professional skills. Hold a workshop, networking event, lecture, or seminar led by one or more alums. Your alumni will love to connect with their peers about topics they’re interested in and passionate about and support your school.

These events could be held alongside another fundraising or school event, such as a conference, homecoming weekend, or concert, or as a standalone event. Monetize the event by charging a registration fee and securing sponsors for the event, with all proceeds going to the alumni fund. And thanks to a myriad of webinars and other virtual event platforms, these events can easily be made virtual or hybrid, allowing you to engage a wider audience that might not be able to attend in person.

4. Galas

Who doesn’t love dressing up every once in a while? Consider throwing a black-tie or other themed gala fundraiser for an event with an upscale appeal. You might try to tailor your gala specifically to alumni with higher net worth and giving capacity, but you can also structure it to allow more people to attend. Galas can raise money in a number of ways, including ticket sales, an accompanying silent and/or live auction, table sponsorships, other sponsorships, and opportunities to make donations. You might invite a guest speaker or two, or ask notable alumni to share inspiring stories about their time at your school or take the opportunity to present awards to distinguished alumni. Choose an upscale venue, serve a delicious meal, and provide entertainment to make the entire event unforgettable—and make alumni open their wallets.

The type of alumni fundraising event you choose is just one piece of the puzzle. Effective outreach is just as important as planning and executing the event itself. Find ways to optimize your outreach efforts to boost participation and better engage alumni. Try strategies such as segmenting your audience and tailoring messaging to each segment, or hosting social media challenges to spread awareness about the event and use individual alum’s networks to get others excited about it and jump at the chance to participate.

In the end, you’ll forge strong connections between your school and its alumni, boost fundraising, and set your school up for success in the future.

4 Event Ideas That Raise Money & Connect With Alumni

Achieving fundraising success starts with creating effective fundraising ideas. Consider trying these event ideas to engage your alumni and raise more funds.

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September 8, 2023

12 minutes

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