Facebook engagement insights
One of the key goals of Almabase is to empower you with rich insights on each of your alumni and help you make decisions. Right now, when you view a profile on Almabase you get to know their class, where they live, where they work, etc. Wouldn’t it be great if you can see exactly how each of your alumni are engaging with your institution on Facebook ?
We’re proud to announce our latest feature — Facebook engagement insights. With Facebook engagement insights, you can see all engagement from each of your alums on all your Facebook pages.
For every alum who has connected their Facebook account on the alumni platform, we will track their engagement with your Facebook pages in real time along with all the historical engagement. You get to see all their comments and reactions (like, wow, haha, thankful, sad, angry) as a summary and also as a timeline. Some of the ways we see our customers using this include:
1. Identify alumni who have recently engaged on Facebook and get in touch with them.
2. Identify alumni who have historically engaged actively on Facebook but haven’t made a gift and pass that information to the development office.
3. Find what posts your donors are engaged with on Facebook and personalize your messaging to them.
Like with our other features, we’re sure each of you will find your unique ways of using them. We’re excited to see all the different ways in which you will use this data.
To connect your Facebook pages and start tracking your alumni engagement on Facebook, please get in touch with your customer success manager. They will guide you with the steps you need to take. It’s a surprisingly simple process for what you get in return
Please do take a moment to send us any feedback that you have.