Introducing Easy Login To Reduce Alumni Drop Off
As an alumni relations professional, we know how much you value your alumni and how engaging them is one of your primary goals. Despite all the efforts you put in, you don't see the alumni engagement you expect. But you're not alone!
According to industry standards, about 50-60% of alumni, drop off on the login page without even accessing the portal. This happens either because they have forgotten the password or they simply don't remember which social account they signed up with.
Around 50-60% visitors drop off on the login page without even accessing the portal
We, at Almabase, have resolved to tackle this problem with Easy Login, a way to automatically allow the users to login without any hassle of entering the passwords or remembering their mode of signup. They will directly go to the desired page on the alumni site.
Once Easy Login is enabled for you, every email that you send to your alumni containing links to any page on the platform, will detect the user signup mode, authenticate and automatically log in.
This is possible because most of the users use secure personal machines and operate on a single browser. Usually they are also logged into their social account, otherwise, we will redirect them to the authorization page.
If they are signed up using email, they will be prompted to only enter the password while the email id is pre-filled.
When the user is accessing the Easy Login link and is signed up using Facebook or LinkedIn:
When the user is accessing the Easy Login link and is signed up using their email account:
You must be wondering, what if the email is forwarded by mistake or intentionally?
No information is leaked to any other person accessing the links on the email. Since Facebook and LinkedIn email ids won’t match the original user information, they wouldn’t be able to access the site.
Simply put, the recipient will have to signup on the platform as a new user.
Here's what happens when an existing user forwards the email containing as Easy Login link to another user :
So far, we see that the number of users who went on to access the platform has grown by over 42% after enabling Easy Login for few of our partner schools.
While we're working on making Almabase a more intuitive platform for your alumni, we would love to know what you think. Don't forget to give us your feedback on the Easy Login feature, on firstname.lastname@example.org.