🎓 The State of Giving Days 2025

Insights from 150+ institutions worldwide, in partnership with CASE

Giving Days are changing — fast. From niche alumni appeals to massive, community-wide campaigns, institutions everywhere are rethinking how they engage supporters and inspire generosity.

In partnership with CASE, we surveyed and interviewed over 150 institutions across the globe to understand how Giving Days are evolving: what’s working, what’s not, and where the biggest opportunities lie.

Download the white paper
CASE Giving Day Insights
CASE Giving Day Insights Almabase

This white paper offers:

Benchmarks to measure your Giving Day performance

Real examples of innovative strategies that drove participation

Global perspectives from advancement professionals leading the change

Whether you’re planning your first Giving Day or looking to take an existing one to the next level, this research will help you learn how your peers are building communities that keep giving.