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A Refreshingly New Sign Up Experience For Your Alumni

A Refreshingly New Sign Up Experience For Your Alumni

By

Ginu

|

May 23, 2018

Registered users probably are the most important stakeholders in your road to better engagement. Adding to the strategic challenge of getting more sign-ups, you also have the added friction of the sign-up process, which also happens to be the first interaction that your constituents have with your platform.

We have gone back to our drawing boards to re-think the signup process; to not only make it easier than ever to sign up, but also remove any inhibitions they might have about joining the platform.

So here's what has changed.

1. A better mobile experience

Close to 50% of your users will be reading their invite emails on their mobile devices, and therefore try to sign up right on their mobile device. We've tweaked the design and the flow of the registration page to make for a great mobile sign up experience.

2. Abilities to showcase the value of the platform

Dedicated sections of the sign-up flow can be set up to showcase the value of registering on the network. You can use this space to display information like how they are going to benefit from the network, how they can give back, how they are a valued part of the network, etc.

3. GDPR Compliance & addressing privacy issues

Your alumni can now set their communication preferences during sign-up. Your alumni can pick and choose how they would like to receive emails, phone calls or mailers to express their opt-in and adjust their preferences.

4. Step by step registration

Long and boring forms have lower conversions. So how do you capture all the information you need, without frustrating the user?The new sign up flow has taken a stepwise approach that allows you to ask all the required details from the user, in shorter forms. The multiple stages make the user feel like they are making progress, keeping them engaged. The approach has been tried and tested to work better.

A closer look

Let's take a peek at what the new sign up flow looks like.

Step 1: Creating an account

All the mandatory fields required to create an account are included in this step. The details captured here, are used to create the user's account on the platform.

Step 2: Adding basic information

All the secondary information like the user's phone number, city, class etc., are captured during this step. The stepwise approach helps the user visualize their progress, keeping them engaged with the flow.

Step 3: Setting preferences

Here is where the user can express their Opt-ins for communication and select how they would like to give back. The opt-ins notably adhere to GDPR guidelines.

Step 4: Update data using social media accounts

Here users can connect their Facebook, LinkedIn or google plus accounts on this step to instantly update their profiles with more information.

After the registration process is complete, the user is redirected to the Groups. This is where they can select the groups they would like to be a part of. You can also redirect them to their newly created profile page, to complete their entire information.Yes, we have changed a lot in the sign-up flow. But what we'd love now, is for you to share your valuable feedback with us!Got an idea to make the signup process on Almabase even better? Feel free to drop us an email on support@almabase.com.

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