Over the last few weeks, most of you have seen and taken benefit of the Facebook engagement and Email engagement insights. Those were two cogs in the wheel as we try to present you more information about each alum to help you take data driven decisions. The remaining piece of the puzzle involved showing engagement with events, memberships, and gifts.
Over the last few weeks, most of you have seen and taken benefit of the Facebook engagement and Email engagement insights. Those were two cogs in the wheel as we try to present you more information about each alum to help you take data driven decisions. The remaining piece of the puzzle involved showing engagement with events, memberships, and gifts.
You can now view any member’s engagement across various verticals :
1. Email Engagement — Shows you which emails were opened, which links were clicked, etc.
2. Event Engagement — Shows you which events this member has registered to, how much they’ve paid for tickets, etc.
3. Gifts — Shows you the entire history of gifts from this member.
4. Memberships - Shows you the entire membership payment history
5. Facebook Engagement — Shows you all the reactions and comments of this member on your Facebook posts.
The key idea here is that with all this data in one place, visible against each member, you are able to quickly get a sense of their engagement with your institution. In order to make this simpler, we’ve also introduced an engagement snapshot on the profile which gives you a quick summary of the member’s overall engagement.
1. Using Event Engagement, you can also see if a member tried to register to an event but didn’t complete it. It’s a great strategy to follow up with them and help them register. They’ve already shown you their intent.
2. Using Gifts insights, you can see if they have attempted to donate to a campaign but failed to complete it successfully. It is a neat way to close those donors that need just a little more push.
This is already enabled on your Almabase website, you just need to make sure your Facebook pages are connected, send emails to alumni, create events, and collect gifts on Almabase.
I hope this data is very useful for you. Please do let us know if you want to see any other data in the engagement snapshot, and as always, do reach out to us if you have any questions.
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Several alumni engage on your Almabase platform everyday. Knowing who is engaging and how is useful to take decisions on how to drive further engagement. It also provides interesting reasons to talk to specific alumni and build those relationships.
You always had the ability to lookup these kind of reports from data studio but we realized it would be better if we surfaced out these specific insights for you automatically. Wouldn’t it be so convenient if we delivered these reports to you every day? :-)
You will now start receiving an email every morning at 7 AM with a report of the users that were active on your Almabase platform yesterday. These are the segments you will see on this email:
1. Signed up yesterday — All the new users who signed up yesterday. You could use this list to verify those users, you could write them a personal note, you could give them a call and say “Hey, I noticed you signed up on the alumni website yesterday, how are you doing?”.
2. Users who updated their profiles — All the users who updated their profiles yesterday, so you can see the updated information. Users who are interested in keeping their information updated tend to be more engaged.
3. Users who registered to an event — If you have upcoming events, this email will give you a quick heads up on the registrations you are receiving.
4. Gifts — Users who made a gift on the platform yesterday will be shown up here. We recommend using this list as a reminder to write a personalized thank you note or maybe even a phone call.
But that's not all :) We've also included a section for all your members who are celebrating their birthdays or wedding anniversaries today. Go ahead and wish them personally.
If you are an admin of the Almabase platform, you will receive this email, on the email ID mentioned on your profile. If you haven’t received this email, please reach out to us and we’ll be able to include you.
As always, please do keep your feedback coming in. We’d love to know how you use this report everyday.
Daily Engagement Report
Several alumni engage on your almabase platform everyday. Knowing who is engaging and how is useful to take decisions on how to drive further engagement. It also provides interesting reasons to talk to specific alumni and build those relationships.
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