Learn how to craft successful fundraising events step by step. Maximize donations with actionable strategies and engage donors meaningfully.
Summary
• To maximize donations, start by defining a clear, SMART goal for your event, considering why your audience should attend and care enough to give. This helps ensure your fundraising efforts are targeted and resonate with potential donors.
• Don't overlook post-event follow-up: send thank-you notes, share impact reports, and segment attendees to nurture relationships and convert first-time participants into loyal supporters. This is crucial for long-term donor participation and building a strong alumni community.
• Selecting the right event type and diverse fundraising methods, like combining ticket sales with auctions or peer-to-peer campaigns, can significantly boost your fundraising campaign's success. It's about matching the experience to your audience's preferences.
• Streamline your event management with dedicated fundraising platforms, which can handle everything from registrations and personalized invitations to data collection and analytics. This frees up your team to focus on engaging directly with alumni and donors.
• Always plan for contingencies, from backup vendors and weather plans to alternative giving options, to ensure a smooth event even if unexpected issues arise. Being prepared can prevent minor glitches from derailing your fundraising momentum.
• Build a dedicated event team, including coordinators, marketers, and outreach personnel, to effectively manage logistics, spread the word, and secure sponsorships. This collaborative approach helps maximize engagement and reach for your cause.
We’ve talked in length about some good events and the event management or fundraising tools that can make them succeed consistently. This time, we’re taking a step back and at the basics of fundraising event planning.
In this blog, we’re going through the essentials to turn your fundraising ideas into successful events that don’t just reach your targets but create powerful memories to strengthen your cause. Let’s get started.
As with every advancement initiative, the goals are where everything starts and leads back to. We’ve talked about the importance of Smart, Measurable, Attainable, Relevant, and Time-based (SMART) goals in a past blog. While creating the goals that will define your fundraising event, keep the following questions your attendees would have in mind:
Apart from these questions, your available staff time, target audience, budget, and other upcoming institution events will play a big part in shaping your scope for your event. Take your time with this step as the right goals are the foundation of a successful event.
Depending on your audience, budget, and goals, you may choose from a variety of fundraiser ideas, such as:
No two events are truly alike, and depending on the success of your fundraiser, a bold new approach might just be your next hallmark annual event.
As you’re not just planning any event, how you want to introduce fundraising to your event is going to be very important. Remember, a fundraising event can have multiple revenue streams. For example:
Nowadays, institutions usually look to include diverse fundraising methods in their fundraisers. This is also where pairing the right event with the right fundraising method can greatly impact your raised amount.
Now that you know what type of event you want as well as how you’re going to raise funds during it, it’s time to put the right tools to work. Pretty much every modern institution uses a fundraising platform to streamline their events and fundraisers. These tools help you:
and much more.
Platforms like Almabase help streamline these logistical elements, allowing you more time and energy to focus on fostering genuine connections with your donors.
Now that the building blocks are coming into place, it’s time to decide on arguably the most important part of an event, the people. You’ll want to form a committee of people to take on and help with specific parts of the event including but not limited to:
Apart from the above, you’ll want to think about corporations, non-profits, and associations that may want to play a pivotal role in helping you bring your event to life.
Now that all the bits and bobs are there, it’s time to lock in a specific place and time. It seems fairly basic but keep in mind that:
You’ve got all the info ready to go. But it doesn’t mean anything if it doesn’t reach the right audience. And even if it does, what type of messaging should they receive and when should they receive it so that they truly feel like attending or giving? That’s where your event marketing comes into play. You’ll want to make use of channels such as:
and much much more to get your event and your cause heard. Make sure that your marketing emphasizes how your fundraiser can help your cause of choice.
Even the most tight-knit plans have a chance of going wrong. A 10-minute delay caused by faulty audio equipment might just be that small little factor that disinterests a potential first time donor.
These are good things to keep in mind but ultimately, your contingencies may have to be just as unique as your event.
Nowadays, the event doesn’t truly end when the last guest leaves. Following up with attendees is crucial to maintaining their engagement and potentially turning them into loyal supporters. Post-event action items include:
Gratitude and proactive follow-ups go a long way in building long-term relationships with your supporters.
The ultimate measure of a successful fundraising event isn’t just the dollar amount raised but also the connections made and how deep those connections go over time. To turn your attendees into loyal supporters, you’ll want to consider some steps such as:
By nurturing these relationships, you're creating a network of passionate supporters who are more likely to advocate for your cause and contribute to future initiatives.
Fundraising events have certainly not gotten any easier to plan and host in the past few years. Donors and alumni in general simply expect more, and you can’t just rely on your long-time donors alone. However, we hope that this guide, despite just scratching the surface, was able to give you some ideas for your next fundraising event.
If you’re looking for a partner to help you manage events, engage alumni, and raise funds, do give us a shout and we’ll happily walk you through how we can help with your own personalized demo! ⤵️
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2024 was an interesting year for fundraising professionals. Persistent and emerging challenges in the nonprofit landscape coincided with some. While some issues carried over from previous years, new dynamics reshaped the way organizations navigated their work.
Last year was a year of highs and lows for fundraising and advancement professionals. From staffing struggles to shifts in donor behaviors, the year brought challenges that tested the resilience of nonprofits across sectors. However, these hurdles also paved the way for innovation, collaboration, and strategic rethinking, setting the stage for what 2025 might bring.
The donor landscape in 2024 presented an interesting problem. While overall donations increased, the donor pool continued to shrink. According to the Association of Fundraising Professionals (AFP), there was a 2% increase in total donations but a 4.5% decline in the number of individual donors. This trend posed a significant challenge for nonprofits reliant on a broad donor base for smaller, recurring contributions.
Staffing shortages and high turnover rates continued to be among the most pressing concerns for nonprofits in 2024. According to a study by NonProfit PRO, nearly 70% of nonprofits reported struggling with staffing challenges, citing underfunding and burnout as primary drivers.
This crisis was compounded by the competitive job market, which made it difficult for nonprofits to attract and retain talent. High turnover negatively impacted team morale and operational efficiency, forcing many organizations to stretch already limited resources to achieve their goals.
The rise of AI and other tech tools has been both a blessing and a challenge for nonprofits. While AI offers powerful capabilities—from predicting donor behavior to automating administrative tasks—it also requires significant investment in training and implementation. Many teams struggled to fully integrate these tools due to lacking technical expertise or financial resources.
The use of AI also brings forward some ethical concerns that increasingly became relevant throughout the year. There exists the risk of over-automating donor communication, which could lead to a loss of the personal touch that is central to alumni engagement. For smaller organizations, the hype around AI could also lead to investments in tools that did not align with their needs, diverting funds from more pressing priorities.
Despite the challenges, nonprofits showcased remarkable resilience. Many embraced hybrid fundraising models, combining virtual and in-person events to engage a broader audience. Charity Digital reported that organizations leveraging digital tools for storytelling and donor engagement saw significant returns on investment.
Additionally, DonorBox emphasized how nonprofits that invested in robust donor communication tools experienced improved retention rates, especially during year-end campaigns.
As we move into 2025, nonprofits more than ever need to build on the lessons of 2024 by focusing on sustainable growth and strategic innovation.
Resilience emerged as a defining characteristic in 2024, and nonprofits should ideally look to build upon it by adopting sustainable strategies and scalable practices, to better navigate uncertainty and a world that’s throwing a lot of innovations at us without leaving us much time or resources to consider our approach to each of them. With all that being said, we’d like to explore some broad focus areas that teams and institutions alike should watch out for in 2025:
The excitement surrounding AI and other technologies in 2024 often led to unrealistic expectations for nonprofits. A research paper published by Lauri Goldkind, Joy Ming, and Alex Fink critically assessed AI’s role in human services, questioning whether it offered genuine value or was simply a trend driven by hype. The study concluded that while AI holds transformative potential, it requires proper alignment with an organization's size, mission, and resource constraints to be effective.
Throughout 2025, Nonprofits should be shifting focus toward scalable and budget-conscious technology solutions. For example, a hypothetical smaller team that only needs a CRM and basic analytics could leverage low-cost digital tools and achieve better outcomes if these tools are customized to their specific workflows and objectives, as opposed to trying to cover all their bases and wasting both resources and time spent on upskilling.
The staffing crisis doesn’t seem to be letting up anytime soon with 68% of organizations reporting difficulties with recruitment and retention in 2024. Common challenges include toxic work cultures, burnout, uncompetitive salaries, and insufficient training opportunities. Increased investment in professional development, equitable pay structures, and supportive workplace cultures have been big talking points for a while but now they need to become key priorities. Policies aimed at reducing burnout, such as flexible work schedules and mental health support should be a good starting point.
Additionally, peer mentoring and community-building efforts are gaining traction. Nonprofits can leverage mentorship programs and peer support networks to foster a sense of community within their teams, leading to improved job satisfaction and retention.
At the heart of every nonprofit is its people—the staff, donors, and volunteers whose collective efforts drive change. By fostering positive internal cultures and focusing on impactful strategies, nonprofits can inspire trust and loyalty, ensuring their mission thrives in the years to come.
Nonprofits have responded to the recent donor market shifts by focusing on deepening relationships with existing donors. Strategies such as targeted communication and personalized outreach have since become standard practice. 2025 should be a good year for teams to consolidate knowledge of their tools and long-term goals so that they continue fostering donor loyalty seamlessly. A key area of focus will be on small and medium-sized donors and how teams can turn them into loyal donors moving forward.
With federal budget cuts for nonprofits and institutions seeming likely on the horizon, advancement and nonprofit teams especially in the US will need to explore sustainable alternatives to reach their goals.
That’ll just about do it for now but with 2025 seeming a difficult year to predict, there should certainly be a lot more to talk about in the coming months.
Key focus areas for fundraising in 2025
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Event planning in the education sector is no small feat. From homecoming and graduation ceremonies to parent-teacher conferences and student workshops, K-12 schools and higher education institutions juggle a dizzying array of events each year. The right event management software can be a game-changer—streamlining registrations, automating communications, and ensuring every detail runs smoothly. In this guide, we'll break down what event management software is, what features to look for, and the top solutions for 2026 that are transforming event coordination software for schools, colleges, and universities.
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An event management software is a digital platform designed to streamline the entire event lifecycle—from planning and promotion to registration, execution, and post-event analytics. These event planning software solutions centralize all event-related tasks, making it easier to coordinate logistics, track attendees, manage communications, and measure event success. For educational institutions, an event management tool can handle everything from classroom bookings and campus tours to large-scale conferences and alumni reunions.
Modern event management platforms often offer features such as:
By automating manual processes and centralizing information, these platforms help schools and universities save time, reduce errors, and deliver a seamless experience for staff, students, parents, and alumni.
With so many event management tools on the market, it’s important to choose one that fits your institution’s specific needs. Here are key factors to consider:
Below, in no particular order, are our picks of some of the top event management software platforms making waves in the education sector this year.
Almabase is an all-in-one event management platform designed specifically for educational advancement, alumni relations, and fundraising teams. It streamlines the planning and execution of complex events—whether in-person, virtual, or hybrid—while offering seamless CRM integration and a user-friendly interface.
Almabase offers personialized custom pricing based on your needs, number of constituent records, etc. You can request a personalized demo here
Blackbaud is a comprehensive solution built for large nonprofits and institutions, offering robust event planning, CRM, and analytics tools. Its event management features are deeply integrated with donor data to maximize fundraising outcomes.
Custom pricing. Request a quote.
Cvent delivers enterprise-grade solutions trusted by higher education institutions managing complex, large-scale events—from campus-wide conferences to alumni reunions.
Custom pricing. Request a demo.
Bonterra’s fundraising software includes specialized solutions and features for nonprofit events, auctions, peer-to-peer fundraisers, and giving days, along with unified donor management tools. Its event management features include ticketing, sponsorship tracking, mobile bidding, and more. Ultimately, Bonterra helps organizations streamline their events with a centralized fundraising and donor management solution.
Custom pricing. Request a demo.
Idloom is crafted specifically for universities and colleges, supporting diverse academic events from online examinations to graduation ceremonies.
Custom pricing. Request a demo.
Eventbrite is a versatile event management platform perfect for everything from concerts to community meetups. It offers intuitive tools for ticketing, promotion, and on-site check-ins, making it easy to manage both virtual and in-person events.
Pricing is 2% + $0.79 per paid ticket (Essentials) or 3.7% + $1.79 per paid ticket (Professional); free for free events. See pricing.
Eventcube is a white-label event management platform for K-12 schools and higher education institutions. It helps you manage all the in-person, virtual, and hybrid events with full control. This includes your branding, ticketing, and attendee engagement.
It is designed for flexibility and accessibility. This makes Eventcube reliable for day-to-day events like open days, student conferences, parent meetings, community gathering and even virtual graduation ceremonies.
Eventcube offers tiered pricing. 5% of the transaction total for the Starter package which is free. 3% of the transaction total for Pro along $99 a month. And custom Enterprise options. You can start with a demo or create a branded ticket store directly on Eventcube.
Giveffect combines event management with nonprofit automation, allowing you to handle ticketing, email campaigns, and donor records in one platform. It’s ideal for organizations looking to unify event planning with fundraising and CRM.
Custom pricing. Request a demo.
Remo, now integrated with Events.com, delivers an immersive platform for virtual, hybrid, and in-person events, with unique emphasis on networking and engagement.
Starts at $299 per month. See pricing.
Qgiv supports nonprofits with customizable tools for event registration, peer-to-peer fundraising, and mobile giving. Its user-friendly interface makes it easy to plan and promote fundraising events of all sizes.
Plans start at $0/month with no contracts, plus a 3.95% + $0.30 per transaction fee. Learn more.
Choosing the right event management software can transform how your institution plans, promotes, and executes events—whether you’re managing a single school assembly or a multi-day university conference. The platforms highlighted above offer a range of solutions tailored for K-12 and higher education, each with unique strengths and a few caveats to consider. Take advantage of free demos, explore user reviews, and assess your specific needs to find the event management tool that will best support your school’s goals in 2026 and beyond.
Looking for more inspiration? Explore event ideas that raise money and connect with alumni or see how advanced event management can drive registrations and engagement for your institution.
Best Event Management Tools for K-12 & Higher Ed (2026)
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Anwesha Kiran
April 30, 2025
12 minutes
Homecoming is one of those rare chances to make nostalgia work for you — rekindling old ties, reminiscing, and building relationships that go the distance. A strong theme is essential to tie these together and set the vibe.
In this post, we have rounded up great homecoming themes and ideas, fresh takes on traditional homecoming activities, and creative ways to make your homecoming event unforgettable. Check out these awesome alumni homecoming ideas that work for everyone-
A time capsule is all about resurfacing the little moments that made your alumni feel at home—those unexpected corners where friendships formed, ideas took shape, and memories lingered long after the halls emptied. For example, take the Trojan Time Capsule.
For Homecoming 2024, USC carved out a snug recording booth beside Tommy Trojan and invited alumni to hit “record” and describe everything from midnight cram sessions in Doheny to dawn jogs around the Reflecting Pool. Each voice memo wove into a dynamic online soundscape, letting anyone—new students, returning grads, or visitors—virtually stroll through those treasured snapshots of campus life.
You can bring this same magic to your Homecoming. Pick a few of your campus’s most beloved or off-the-beaten spots and set up simple “Echo Booths” there. Then stitch those snippets into an interactive map or soundboard on your event site. Suddenly, “Echoes of the Campus” isn’t just a theme—it’s a living archive of your school’s heart and soul.
Imagine turning your Homecoming into an “Impact Week.” Take Hampton University as an example: their “Pirates Island” Homecoming in October 2024 welcomed 25,000 guests and infused roughly $3 million into Hampton and Coastal Virginia. When alums see their weekend reconnecting them to hometown businesses, it becomes more than nostalgia—it’s pride in tangible impact. That goodwill loop fuels participation: people RSVP earlier, bring friends, and share stories on social media. And when they return home, seeing how their dollars helped the local café or bookstore, they’re more inclined to open their wallets for the next big campaign, whether renovating an old lecture hall or funding the first‑generation student scholarship.
Hybrid homecomings merge on-site excitement with virtual inclusion. At Tokyo Tech’s Homecoming Day 2024, the “Team Tokyo Tech Meeting” welcomed their alumni in person and online. You can replicate this by live-streaming keynote lectures, matches, tailgate parties, opening virtual lounge chats, offering 360° campus tours, watch parties, running real-time polls, and pairing in-hall networking pods with Zoom breakout rooms—so every alum can cheer, connect, and contribute no matter where they are.
Kicking off your Homecoming hype with a signature hashtag and mini‑gigs gets everyone talking. Think along the lines of the GlowGreen Initiative by MSU, where students and alums lit up campus, front porches, windows, rooms, or any space in neon gear to create an online buzz about their 2024 homecoming event, ‘Come Home Spartans,’ which became a huge success.
Likewise, you could launch #BlueOutBrunch, inviting everyone to share sunrise tailgate pics over a live DJ set, or a surprise “Flash Cheer” squad that erupts into a chant in the student union under #RoarWithUs. These hashtag prompts and pop‑up gigs spark shareable moments, build momentum on socials, and have everyone counting down the days until kickoff.
A retro theme never misses the beat: it taps shared nostalgia across generations, needs only simple décor (neon signs, vinyl records, roller skates), and invites everyone to relive their favorite era. For example, Rockford University’s 2023 Homecoming transformed the campus into a nostalgic journey through the decades. Each day of the week celebrated a different era, from the funky 1970s to the early 2000s.
By hosting a retro-themed homecoming, students and alumni get to relive their favorite decades. Whether you stage a glow‑stick dance floor or dust off a classic arcade cabinet, retro vibes guarantee a full house—because who doesn’t love a trip down memory lane?
An inclusivity-themed Homecoming invites every voice to the celebration, and schools like Emory University are showing how it’s done. Their 2024 “Belonging at Emory” Homecoming series featured multicultural food trucks, international music nights, and panel discussions led by alumni from diverse backgrounds. To bring this to your campus, you could host a “Cultures on the Quad” festival with heritage booths, world cuisines, and student performances. Add community-led story circles or alumni spotlight walls featuring first-gen journeys and intersectional experiences. A theme rooted in diversity doesn't just build belonging—it turns your Homecoming into a mirror of the world your students will lead.
Pop culture–themed events are crowd magnets, especially when students and alumni get to step inside their favorite fictional worlds. In 2024, Lander University embraced this trend with their Homecoming theme, “Celebrating the Spirit of the New Millennium.” The event transported attendees back to the early 2000s, highlighting iconic fashion trends, unforgettable music, and the vibrant pop culture of the era.
Whether it’s MTV vibes, Y2K fashion, or throwback chart-toppers, the nostalgia hits different when it’s immersive. Themes like these can transform your typical reunion into a star-studded event. It will bring cinematic flair and nostalgia into the real world, making your Homecoming not just a weekend, but an immersive experience alumni won’t want to miss.
This year, why not let the quad double as a launchpad? Imagine rows of pop-up stalls, each run by alumni who turned dorm room dreams into thriving ventures— app prototypes, travel consultancies, organic bakes, and everything in between. During last year’s homecoming, the University of Rhode Island (URI) introduced the Rhody Marketplace. This initiative brought together alumni entrepreneurs to showcase their businesses at a live event, fostering connections between alumni, students, and the broader university community. So, an Alumni Marketplace isn’t just a celebration of entrepreneurial spirit; it’s a golden intersection of legacy and opportunity. By hosting a homecoming focused on this, you can provide the students a chance to shake hands with future employers, internship mentors, and role models who once sat in the same lecture halls. For alumni, it’s recognition long overdue—proof that their journey matters, and that their alma mater is still cheering them on.
What if homecoming was less about confetti and more about causes? When the community comes together not just to remember the good old days, but also to fundraise and support local needs, it creates real change. At Truman State University, homecoming transcended traditional celebrations by emphasizing charitable giving and making a tangible difference through collective efforts during homecoming festivities.
Unlike the usual fanfare of parades and tailgates, a cause-centered homecoming reimagines what it truly means to return home. It transforms nostalgia into action, inviting alumni not just to relive memories, but to create impact.
A scavenger hunt-themed homecoming event is a fun and interactive way to bring alumni and students together. For example, the University of Wisconsin–Madison hosted a family-friendly scavenger hunt during their homecoming with clues tied to the university’s history and traditions, fostering a sense of nostalgia and community.
While revisiting the favorite campus spots, participants work in teams to solve clues and find hidden items around campus. This kind of event builds school spirit and encourages participants to connect and reminisce about their time at the university.
Whether through the excitement of a scavenger hunt or the heartfelt connection of a nostalgia-themed event, the possibilities for bringing alumni together are endless. By embracing these unique ideas, universities can create lasting memories and strengthen their community spirit year after year.
Homecoming is the perfect moment to reignite alumni connections and build momentum for year-round engagement. We’d love to help you make your upcoming homecoming the kind that keeps alumni returning — not just for the memories, but for the community. With tools built for seamless event management, expansive digital engagement, and online giving, we help you build the homecomings of your dreams.
Want to see it in action? Request a demo and bring your next homecoming to life
Homecoming is an annual tradition primarily observed in high schools and colleges that celebrates school spirit and community by welcoming back alumni or former members to their alma mater.
Homecoming is typically in the fall and is a celebration of your school spirit and community. Prom is typically held in spring and is usually a formal dance marking the end of the high school experience.
It’s a week of dress-up days, pep rallies, parades, and other community events. A football game is usually the main event, with alumni in the stands.
Homecoming not only celebrates your institution’s spirit but also brings current students, faculty, alumni, and members of the local community together to create lasting memories and strengthen the overall community feeling.
10 unique homecoming theme ideas to plan the perfect event
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Sharada Koti
April 23, 2025
12 minutes
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