Over the past few years, it’s become clear—text messaging isn’t just for friends and family anymore. It's now a powerful communication channel for institutions that want to cut through the noise and connect with their communities in a way that’s timely, personal, and effective.

When every inbox is overflowing and attention spans are shrinking, SMS stands out. Text messaging drives 5 times more responses than emails, making it one of the most effective ways to spark action—whether it’s registering for an event, completing a donation, or simply staying in the loop.

So when our partner institutions told us that emails weren’t always getting the job done, especially for time-sensitive campaigns and updates, we listened.

We heard it often:

“We need a faster way to get people to act.”

“Our email open rates are dropping.”

“We’re using a third-party text tool, but it’s disconnected from our data.”

The real problem wasn’t just about sending messages. It was about:

• Reaching the right people at the right time

• Avoiding fragmented tools that don’t talk to each other

• Staying compliant while collecting and managing consent

We set out to build a solution that would be powerful and seamless. A tool that lived inside your existing Almabase workflows, not outside them.

Integrated Text Messaging on Almabase

We’re thrilled to share that text messaging is now live on Almabase.

Whether you're organizing an event, running a giving campaign, or sending out general community updates, you can now do it all via SMS, directly from Almabase.

This feature is designed to fit naturally into the way you already work, while giving you the speed and reach of text-based communication.

How you can use Almabase Text Messaging in your engagement strategy

Whether you're running a campaign, planning an event, or sharing general updates, text messaging on Almabase fits right into the way you already work:

For events

Text messaging is even more powerful for events because it's built right into the event workflows. You don’t need to go to Data Studio—just access it directly from your event or sub-event page. Send registration reminders, confirm payments, or share last-minute updates like venue changes. You can also follow up after the event with thank-you messages or photo links.

For giving campaigns

Send donation appeals, nudge incomplete donations, or thank donors instantly with personalized texts that feel thoughtful and timely.

For program updates and general announcements

Share program updates, alumni news, or important reminders with your community quickly and effectively.

Key features: How Almabase Text Messaging works for you

Here’s how Almabase text messaging helps you engage smarter:

Send SMS from Data Studio

Target any segment of your alumni or donor base directly through Data Studio, just like you would for email.

Send personalized and targeted messages

Use merge tags and segmented lists to send messages that feel personal and relevant—whether it’s addressing someone by name, following up after an event, sending a tailored giving appeal, sharing a personalized reunion itinerary or nudging them about an upcoming mentoring session.

Seamlessly manage consent

Collect consent during event registration, from alumni profiles, or upload it via Excel using the new "Consent" tab under text communication.

Track results in real time

Monitor delivery rates, replies, and unsubscribes from a central dashboard so you always know what’s working.

Use local numbers for authenticity

Ensure your messages look familiar and trustworthy by sending them from local phone numbers.

‍

Want to understand how it can work for your unique workflows? Our team is here to walk you through it.

👉 Talk to an expert and see how SMS can elevate your engagement strategy—from giving to events and everything in between.

‍