Fundraising

Sustainable fundraising: Future-proofing K-12 and Higher-ed fundraising

Discover actionable strategies for sustainable fundraising to secure long-term support for K-12 schools and higher-ed institutions.

Discover AI Summary

• Diversify your donor base by actively engaging small and medium-sized donors with accessible giving campaigns and flexible options. This helps you build a more resilient fundraising strategy and reduces the risk of over-reliance on a few major gifts, which is a common challenge for many institutions.

• Boost your fundraising campaigns by implementing a strong data strategy, ensuring your CRM acts as a knowledge hub to segment donors, track engagement, and predict behavior. A robust data foundation helps overcome inconsistent donor data challenges and informs smarter outreach.

• Build lasting trust and participation by being transparent about how funds are used, sharing impact reports, and involving alumni in decision-making processes through surveys or open communication. This fosters a deeper connection and encourages continued support for your mission.

• Broaden your definition of giving by actively encouraging non-financial contributions like volunteerism for events or mentorship programs for students. These efforts strengthen your community, cultivate a culture of giving back, and often pave the way for future financial support.

• Enhance donor participation and alumni engagement by offering flexible, evergreen giving options, such as recurring donations and custom amounts. Combine this with open and personalized communication to ensure your donors always feel valued, heard, and appreciated.

The importance of fundraising needs no introduction. However, with social, political, and economic elements proving increasingly tricky to predict, institutions of all sizes need to consider how they can make their fundraising strategy resilient to policy changes or the possibility of economic uncertainty.

Even before the sweeping education policy changes, fundraisers were proving increasingly reliant on large donors. According to the Fundraising Effectiveness Project, the dollars raised increased every quarter throughout 2024, but there were fewer donors at every turn. It goes without saying that an increasing reliance on large donors at a time of declining donor retention runs a huge risk.

In this blog, we’ll guide you through some key points you should look to integrate in order to futureproof your fundraising strategy.

How to Build a Sustainable Fundraising Strategy

1. Focus on Small and Medium-Sized Donors

Your large donors are undeniably your biggest champions. However, a future-proof fundraising strategy requires all its donor segments to believe in your cause. You should look to:

  • Develop campaigns that appeal to everyday donors with accessible giving levels
  • Introduce flexible and recurring donation options
  • Have storytelling campaigns centered around small and medium donors
  • Celebrate milestones for small donors to keep them engaged and appreciated
  • Have a pathway in mind to turn smaller donors into ambassadors, volunteers, or more.

Some donors may simply not have felt as connected to your cause as your larger donors. Keeping in mind that every $10 or $50 donation adds up over time, have specific segments and nurture processes for your small and mid-sized donors with a focus on donor retention and long-term community building.

2. Have a Strong and Consistent Data Strategy

Data is the backbone of modern advancement and fundraising. A well-maintained data system ensures you know who your donors are and how to engage them meaningfully.

  • Pick a CRM that your team is comfortable with and can scale with your strategy
  • Consider training and migration time/resources if you’re planning to switch CRMs
  • Make the most of your CRM to segment different donor groups and track engagement data
  • Consider complementary tools and add-ons based on your team’s budgets and needs
  • Leverage data analytics to identify trends and predict donor behavior

Knowing is half the battle, and CRMs should be the knowledge hub to drive your current and future fundraising strategies.

3. Inspire Trust Through Transparency

Trust is the foundation of sustainable giving. Being upfront about how funds are used can inspire trust to snowball your donors’ perception of your cause.

  • Include relevant data and plans in your donor retention and stewardship strategy
  • Publish detailed annual reports showcasing the impact of raised funds
  • Include donors in decision-making processes via polls or surveys
  • Create transparent campaigns with clear, measurable goals
  • Maintain open lines of communication with alumni for any questions or feedback they may have (more on this later)

Transparency builds credibility, making donors more likely to continue supporting your initiatives.

4. Explore Corporate Partnerships

Corporate entities, especially those associated with your alumni provide great scope for collaborations and can significantly expand your fundraising impact.

  • Research local or national businesses associated with your alumni and/or aligned with your institution’s values
  • Keep corporate matching gifts in mind for your fundraisers
  • Propose mutually beneficial partnership ideas (e.g., co-hosted events, scholarships)
  • Businesses located close to your institution are a particularly great opportunity for a deeper partnership

5. Provide Flexible and Evergreen Giving Options

There is no guarantee that your emails and events will be noticed by your alumni and donors at the perfect time. Providing a multitude of giving options not only increases the timeframe for donors to contribute but also attracts smaller and irregular donors.

  • Set up recurring giving programs with flexible options
  • Keep exploring matching gift opportunities
  • Always include custom donation amounts as a choice
  • Make use of platforms that have payment processing fees that your donors would be comfortable with
  • Explore the possibility of longer or unlimited fundraisers

6. Encourage Non-Financial Contributions

Fundraising goes beyond monetary gifts. Non-financial contributions foster the culture of giving back and are crucial to building your donor community.

  • Encourage volunteerism for campus events or fundraising campaigns
  • Host blood donation drives or ambassador programs to engage communities
  • Invite industry professionals to mentor students or lead workshops

These contributions build community goodwill and often pave the way for future financial support.

7. Maintain Open Lines of Communication

While your institution would obviously have some common points of contact, you’ll need to go further to inspire donor loyalty. Your institution needs to feel approachable, and your donors need to feel heard. Here are some things to keep in mind:

  • Send personalized thank-you notes immediately after donations
  • Make use of automated workflows to personalize communication with your various donor segments
  • Regularly mention where donors and alumni can reach out to you for suggestions or questions, either through email signatures, website footers, or CTAs
  • Use newsletters, emails, and social media to make your donors and alumni feel included. Bonus points if you’re able to create segment-specific newsletters.

Conclusion

At the end of the day, fundraising relies on your donors and their willingness to support your cause(s). By focusing on sustainable practices, your institution gains the flexibility to adapt to donor trends and economic shifts, essentially future-proofing your fundraising strategy.

If you’re looking for a long-term partner for your fundraising efforts, do give us a shout and we’d love to answer your questions and show you how we can help!

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Frequently Asked Questions

What is sustainable fundraising?

Sustainable fundraising focuses on creating long-term financial stability for an institution by diversifying revenue sources and fostering regular contributions. It ensures that you maintain consistent supporter engagement while adapting to changing economic and political dynamics.

Is sustainable giving difficult to achieve?

While building a sustainable fundraising strategy requires effort, it becomes manageable with the right tools and approaches. Leveraging data, fostering trust, and offering flexible giving options can simplify and strengthen your efforts.

How do I approach a corporate business for a fundraising partnership?

Start by identifying companies that share your institution’s values. Reach out with a concise and clear proposal that highlights mutual benefits. Focus on co-branded initiatives and emphasize the positive publicity their business can gain through the partnership.

What are the benefits of having a sustainable fundraising strategy?

Sustainable fundraising reduces reliance on unpredictable sources of income, enables long-term planning, and fosters stronger donor relationships. It ensures financial stability, even in uncertain times, and allows institutions to focus more on their mission.

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Related Blog Posts

2024 was an interesting year for fundraising professionals. Persistent and emerging challenges in the nonprofit landscape coincided with some. While some issues carried over from previous years, new dynamics reshaped the way organizations navigated their work.

2024: Highs, lows, and lessons learned

Last year was a year of highs and lows for fundraising and advancement professionals. From staffing struggles to shifts in donor behaviors, the year brought challenges that tested the resilience of nonprofits across sectors. However, these hurdles also paved the way for innovation, collaboration, and strategic rethinking, setting the stage for what 2025 might bring.

• The donor market: Fewer donors, more donations

The donor landscape in 2024 presented an interesting problem. While overall donations increased, the donor pool continued to shrink. According to the Association of Fundraising Professionals (AFP), there was a 2% increase in total donations but a 4.5% decline in the number of individual donors. This trend posed a significant challenge for nonprofits reliant on a broad donor base for smaller, recurring contributions.

• Staffing continues to be a tricky problem

Staffing shortages and high turnover rates continued to be among the most pressing concerns for nonprofits in 2024. According to a study by NonProfit PRO, nearly 70% of nonprofits reported struggling with staffing challenges, citing underfunding and burnout as primary drivers.

This crisis was compounded by the competitive job market, which made it difficult for nonprofits to attract and retain talent. High turnover negatively impacted team morale and operational efficiency, forcing many organizations to stretch already limited resources to achieve their goals.

• Navigating tech adoption

The rise of AI and other tech tools has been both a blessing and a challenge for nonprofits.  While AI offers powerful capabilities—from predicting donor behavior to automating administrative tasks—it also requires significant investment in training and implementation. Many teams struggled to fully integrate these tools due to lacking technical expertise or financial resources.

The use of AI also brings forward some ethical concerns that increasingly became relevant throughout the year. There exists the risk of over-automating donor communication, which could lead to a loss of the personal touch that is central to alumni engagement. For smaller organizations, the hype around AI could also lead to investments in tools that did not align with their needs, diverting funds from more pressing priorities.

• Opportunities in adversity

Despite the challenges, nonprofits showcased remarkable resilience. Many embraced hybrid fundraising models, combining virtual and in-person events to engage a broader audience. Charity Digital reported that organizations leveraging digital tools for storytelling and donor engagement saw significant returns on investment.

Additionally, DonorBox emphasized how nonprofits that invested in robust donor communication tools experienced improved retention rates, especially during year-end campaigns.

2025: Building on Resilience and Innovation

As we move into 2025, nonprofits more than ever need to build on the lessons of 2024 by focusing on sustainable growth and strategic innovation.

Resilience emerged as a defining characteristic in 2024, and nonprofits should ideally look to build upon it by adopting sustainable strategies and scalable practices, to better navigate uncertainty and a world that’s throwing a lot of innovations at us without leaving us much time or resources to consider our approach to each of them. With all that being said, we’d like to explore some broad focus areas that teams and institutions alike should watch out for in 2025:

• Pragmatic tech adoption: Cutting through the hype

The excitement surrounding AI and other technologies in 2024 often led to unrealistic expectations for nonprofits. A research paper published by Lauri Goldkind, Joy Ming, and Alex Fink critically assessed AI’s role in human services, questioning whether it offered genuine value or was simply a trend driven by hype. The study concluded that while AI holds transformative potential, it requires proper alignment with an organization's size, mission, and resource constraints to be effective.

Throughout 2025, Nonprofits should be shifting focus toward scalable and budget-conscious technology solutions. For example, a hypothetical smaller team that only needs a CRM and basic analytics could leverage low-cost digital tools and achieve better outcomes if these tools are customized to their specific workflows and objectives, as opposed to trying to cover all their bases and wasting both resources and time spent on upskilling.

• A renewed focus on People

The staffing crisis doesn’t seem to be letting up anytime soon with 68% of organizations reporting difficulties with recruitment and retention in 2024. Common challenges include toxic work cultures, burnout, uncompetitive salaries, and insufficient training opportunities. Increased investment in professional development, equitable pay structures, and supportive workplace cultures have been big talking points for a while but now they need to become key priorities. Policies aimed at reducing burnout, such as flexible work schedules and mental health support should be a good starting point.

Additionally, peer mentoring and community-building efforts are gaining traction. Nonprofits can leverage mentorship programs and peer support networks to foster a sense of community within their teams, leading to improved job satisfaction and retention.

At the heart of every nonprofit is its people—the staff, donors, and volunteers whose collective efforts drive change. By fostering positive internal cultures and focusing on impactful strategies, nonprofits can inspire trust and loyalty, ensuring their mission thrives in the years to come.

• Deepening donor relations

Nonprofits have responded to the recent donor market shifts by focusing on deepening relationships with existing donors. Strategies such as targeted communication and personalized outreach have since become standard practice. 2025 should be a good year for teams to consolidate knowledge of their tools and long-term goals so that they continue fostering donor loyalty seamlessly. A key area of focus will be on small and medium-sized donors and how teams can turn them into loyal donors moving forward.

With federal budget cuts for nonprofits and institutions seeming likely on the horizon, advancement and nonprofit teams especially in the US will need to explore sustainable alternatives to reach their goals.

That’ll just about do it for now but with 2025 seeming a difficult year to predict, there should certainly be a lot more to talk about in the coming months.

Key focus areas for fundraising in 2025

2024 was an interesting year for fundraising professionals. We go over some of the key learnings from last year to figure out key focus areas for 2025.

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January 29, 2025

12 minutes

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The best peer-to-peer fundraising platforms help educational institutions and nonprofits boost donor engagement through personalized giving pages, social fundraising, and CRM integration. These tools streamline campaigns with built-in analytics, gamification, and mobile optimization. While some options are completely free, others cater to large-scale fundraisers that require advanced data synchronization and scalability.

The right tools can make all the difference in modern fundraising. In this blog, we’ll highlight some of the best options on the market and explore what you can expect out of them.

Key takeaways

  • Peer-to-peer fundraising platforms offer technology that enables supporters to fundraise on behalf of your nonprofit or institution.
  • Almabase is the most comprehensive, well-integrated peer-to-peer platform for higher education institutions and prioritizes donor experience and personalized communications.
  • When choosing a platform, consider its features, scalability, user experience, learning curve for adoption, pricing, support and roadmaps, security, and customer reviews.

Peer-to-peer fundraising platform basics

Peer-to-peer fundraising defined

Peer-to-peer fundraising, or P2P fundraising, is a type of crowdfunding in which your organization encourages its supporters to fundraise for your cause. Typically, these supporters will create an individual fundraising page and share it with their friends, family members, and social media followers to raise money.

A peer-to-peer fundraising site is the software that allows your supporters to create a donation page, share it with their personal network, and collect donations to support your mission. 

Key peer-to-peer fundraising site features

Typically, most fundraising tools today include features such as:

  • The ability to create both a general campaign page and individual fundraising pages
  • Seamless social sharing capabilities
  • A mobile-friendly interface
  • Quick and easy set-up
  • Multiple giving options (e.g., one-time, recurring, pledged gifts)
  • Automatic donor communications (e.g., donation receipts and thank-you emails)
  • Segmentation tools 
  • Gamification tools like leaderboards or challenges that promote engagement
  • Robust reporting and analytics
  • Integration with your constituent relationship management system (CRM) and tech stack

Peer-to-peer fundraising platform pricing

When shopping for a peer-to-peer fundraising tool, you’ll need to weigh the cost of the tool against the value it provides. However, it can be difficult to know the true cost of using the platform, depending on the software’s pricing structure. Get familiar with these common structures:

  • Subscription or flat platform fee: Pay a recurring monthly or annual fee to use the software.
  • Transaction fee: There is no upfront platform fee, but the provider takes a certain percentage of the money raised.
  • Donor tipping: Platforms that use this model are typically free, and your organization receives 100% of the funds raised. The vendor makes money by having donors leave a tip on top of their donation.
  • Tiered pricing: Some platforms offer free basic plans with limited features but require users to upgrade to higher-priced tiers to access advanced features.

To compare tools with different pricing structures, calculate what each platform will cost you, on average, for a certain period of time.

CASE Insights on Giving Days (2025 Observations)

Top 10 fundraising platforms for institutions and nonprofit donations

Whether you’re a K-12 school ,higher ed institution, or a nonprofit, in no particular order, here are some peer-to-peer fundraising platforms that you should consider:


Platform

Pros

Cons

Pricing

Almabase

Native sync with advancement CRMs

Best-in-industry sync with RE NXT

Built for donor experience and personalization

Easy to set up with 24/7 support

Less experience with nonprofits

Customer-led feedback loop may slow down new feature requests

Price is based on customer needs and alumni size.

GoFundMe Pro (formerly Classy)

Easy to use

Great integration with CRMs and other fundraising platforms

Responsive support team

Usually nonprofit-centric

Relatively high pricing

GoFundMe Pro has a standard and custom plan based on your needs

Bloomerang Fundraising

Great choice for Bloomerang CRM users

Offers great gamification for donor engagement

Good auction features

Usually nonprofit-centric

Relatively high pricing, as it has a package fee on top of transaction fees

P2P fundraising module at $259 per month or $687 per quarter + 4.95% + $0.30 per transaction processing fee

Zeffy

No fees of any kind

Offers tools to brainstorm, find grants, or start a nonprofit.

Easy to use for both staff and donors

Platform monetization relies on optional tips, which may confuse donors

Usually nonprofit-centric

No fee for customers. Relies on optional tips from donors for revenue

Donorbox

Easy to set up and use

Good reporting and donor segmentation tools

Integrations require additional fees

Customer support is limited to email

Flat 1.75% platform fee for a main campaign and 2.95% for a supporter’s campaign

Bonfire

Zero inventory risk or upfront costs



Bonfire handles the logistics



Supporters receive a tangible item for their contribution



Verified nonprofits receive exclusive benefits

Merchandise may not fit every peer-to-peer campaign structure



Net funds raised per transaction may be lower than direct donations

Selling through Bonfire is free, and transaction fees are 3.5% for verified nonprofit organizations.

Givebutter

Easy to set up and navigate for staff and supporters

Allows opting for platform fees or donor tips

Good integration with payment and social platforms

Usually nonprofit-centric

Opting out of donor tips can be costly, as per reviews

Charges 1% for donation forms, 3% for pages, and 5% for events and auctions, as well as a payment processing charge of 2.9% + ¢0.30 per transaction

GiveCampus

Requires getting used to, but is easy to use after initial setup

Supports most mobile wallets and several cryptocurrencies

Specializes in giving days and fundraisers

Lack of robust digital engagement tools and CRM integration

Customer support is limited to email

One of the more expensive options in the industry

Three-tiered pricing plan depending on your needs

JustGiving

Great fit for Blackbaud native teams

Simplistic approach makes it accessible for small teams and one-off events

Mainly focuses on charities

Reviews mention that the user interface could be better

Platform and standard processing fees based on platform and location

Gravyty

Experience with both institutions and nonprofits

Offers additional solutions for community building

Host of AI-powered features

High learning curve

Requires relatively high time and monetary investment

Contact for pricing

Bonterra

Great for multiple campaigns and events at once

In-depth reporting tools

Good for social and mobile fundraising

Steep learning curve to get the full potential

Users want more customization options and say communication features look outdated

Three-tiered pricing plan depending on your needs

(Prices are based on publicly available data at the time of writing and are subject to change over time)

1. Almabase

Almabase runs on a philosophy of integrating into your CRM and existing workflows, which remains true for their peer-to-peer fundraising features. Almabase boasts native sync with most higher-ed CRMs due to their TrueSync integration, combined with superior customer support and a willingness to integrate your ideas into their long-term vision. Almabase offers customizable pages and leaderboards powered with inbuilt text and email communication features built to drive donor engagement through organic and personalized communication.

Raise funds with Almabase

Pros

  • Almabase fits seamlessly into most educational institutions’ CRMs, making transition from other solutions smooth and transparent.
  • It has the industry’s best two-way sync with Blackbaud’s RE NXT and Blackbaud CRM, eliminating the need for manual data pulls and syncs.
  • It values donor experience and personalized communication and has built its features with them in mind. These features require little to no coding and allow automation and personalization.
  • It is easy to set up, with a support team that focuses on quick response and resolution.

Cons

  • As a platform catering mostly to educational institutions, they may not be as experienced in working with nonprofits yet.
  • As Almabase’s roadmap depends largely on user feedback, new features requested by newer users may take a while to be implemented.

Pricing

Almabase’s pricing depends entirely on your needs. Learn how Almabase empowers your p2p strategy, Schedule a personalized demo and get a quote.

2. GoFundMe Pro

GoFundMe Pro (formerly Classy) is a peer-to-peer fundraising platform optimized for maximum nonprofit impact. It provides ready-to-use templates for scalable, high-impact campaigns and equips supporters with intuitive tools to advocate for the cause. 

GoFundMe Pro offers features like campaign templating, embedded videos and livestreams, progress thermometers, team structures, and mobile-optimized pages. The platform also supports recurring gift options and flexible payment processing, and has a mobile- and user-friendly interface.

Pros

  • Over the past few years, GoFundMe Pro has established itself as one of the most user-friendly platforms.
  • It has great integration capacity with CRMs and other fundraising platforms.
  • It boasts a responsive and helpful customer support team.

Cons

  • GoFundMe Pro usually caters to nonprofits and may not be as experienced with an educational institution’s needs
  • Many reviewers mention its relatively high pricing

Pricing

GoFundMe Pro offers a standard “Essentials” plan and a “Partner” custom plan.

3. Bloomerang Fundraising

Bloomerang Fundraising (formerly Qgiv) is a fundraising platform offering tools for donation management, event planning, and donor engagement. It provides features like customizable donation forms, peer-to-peer fundraising, and text-to-give options

Pros

  • The solution integrates seamlessly into Bloomerang’s CRM, making it an easy choice for current Bloomerang users.
  • It offers team fundraising and other gamification features for better donor engagement.
  • Many reviewers praise its auction features.

Cons

  • Bloomerang Fundraising is mostly centered around nonprofits, and its functionality for institutions may be limited.
  • Smaller nonprofits and associations might find the pricing to be a bit high, considering it requires transaction fees on top of the package fees.

Pricing

Bloomerang Fundraising starts at $40 per month if purchased as part of a bundle with Bloomerang CRM.

4. Zeffy

Zeffy is a 100% free fundraising platform for nonprofits, offering peer-to-peer fundraising, crowdfunding, donation pages, and recurring giving options. This tool generates revenue through optional tips that donors can provide in addition to their donation. It allows fundraisers to join as individuals or teams and create their own fundraising pages.  The platform is also known for being simple, intuitive, and customizable

Pros

  • Uniquely charges no fees of any kind.
  • Offers tools to brainstorm, find grants, or start a nonprofit.
  • Reviewers mention that it is easy to use for both staff and donors.

Cons

  • Some donors not aware of Zeffy’s approach may be confused by the optional tip.
  • Zeffy caters to nonprofits and may not be as experienced with an educational institution’s needs.

Pricing

Zeffy has no fees and instead runs on optional tips from donors.

5. DonorBox

Donorbox is a fundraising platform that allows nonprofits to launch peer-to-peer fundraisers in a few steps. It provides customizable donation forms and supports recurring donations via various payment methods. 

Donorbox also offers features for managing donors, sending personalized emails, and recording donor communications. The platform provides resources like onboarding emails, courses, and templates to support nonprofits in their fundraising efforts.

Pros

  • Incredibly easy to set up and use.
  • It has good reporting and supporter segmenting features.

Cons

  • Integrations require additional fees.
  • Customer support is limited to email, according to some reviews.

Pricing

For peer-to-peer fundraisers, Donorbox charges a flat 1.75% platform fee for a main campaign and 2.95% for a supporter’s campaign.

6. Bonfire

Bonfire specializes in fundraising through custom merchandise sales. Nonprofits, schools, and even individuals can design their own custom merch and sell it via Bonfire’s free online stores

Bonfire supports peer-to-peer campaigns (which it refers to as “giving campaigns”) by allowing your supporters to create and share t-shirt fundraisers on behalf of your organization—then, all of the money they raise is sent directly to your nonprofit. 

Pros

  • Zero inventory risk or upfront costs; products are printed on demand.
  • Bonfire manages logistics, including the printing, processing, and shipping of orders.
  • Supporters receive a tangible item for their contribution and serve as "walking billboards" for your mission when they wear them.
  • Verified nonprofits receive exclusive benefits, including reduced processing fees and access to downloadable supporter contact lists.

Cons

  • The platform is focused on merchandise, which may not fit every type of peer-to-peer campaign structure.
  • The net funds raised per transaction may be lower than direct donations due to the cost of the physical product.

Pricing

Bonfire is completely free to use, and your nonprofit keeps 100% of the profits. There’s an 8% processing fee on additional donations, but if you verify your nonprofit status with Bonfire, that fee is reduced to 3.5%

7. Givebutter

Givebutter provides tools to launch peer-to-peer campaigns, complete with donation forms, fundraising pages, event management, a built-in CRM, and marketing tools to analyze your progress and streamline workflows. Their fundraiser teams offer a great choice for organizations looking to gamify their peer-to-peer fundraisers as well.

Pros

  • Easy to set up and navigate for both staff and donors.
  • A suite of free tools with monetization that allows opting for a platform fee or donor tips instead of a platform subscription.
  • Has good integration with payment and social media platforms.

Cons

  • Givebutter primarily caters to nonprofits and may not be as experienced with an educational institution’s needs.
  • Some customers say that payment charges can be relatively costly if the organization opts out of donor tipping.

Pricing

Givebutter offers a popular “free forever” plan, as well as a paid option starting at $29/month. If your organization opts out of having donors cover fees, Givebutter charges 1% for donation forms, 3% for pages, and 5% for events and auctions, as well as a payment processing charge of 2.9% + ¢0.30 per transaction.

8. GiveCampus

GiveCampus is a fundraising platform for educational institutions, providing solutions for online giving, giving days, crowdfunding, P2P fundraising, and more. It blends peer-to-peer outreach, social media, and gamification to engage more donors and increase fundraising. The platform allows schools to execute giving days, year-end appeals, and crowdfunding campaigns. 

GiveCampus also offers features like matches and challenges to inspire donors and make them feel like their contributions are making a difference

Pros

  • While some users report a learning curve to the platform, it is known to be extremely easy to use once you get used to it.
  • GiveCampus supports most existing mobile wallets as well as several cryptocurrencies.
  • It specializes in giving days and fundraisers for educational institutions, making it a great choice if you fit the niche.

Cons

  • GiveCampus excels at Giving Days, but may not be as robust for digital engagement and CRM integration
  • Their customer support, while reportedly excellent, is limited to email at the time of writing
  • As one of the premium options within educational fundraising, it is one of the more expensive options.

Pricing

GiveCampus has three platform plans: Essentials, Professional, and Enterprise. Additionally, pricing will vary depending on the modules you require.

9. JustGiving

As a Blackbaud product, JustGiving is a great choice if you are used to the Blackbaud CRM environment. Compared to other platforms on this list, JustGiving is relatively simple both in its presentation and its scope. This makes it an easy choice for teams just starting out or looking for something simple for a one-off event. However, there may be better choices for teams that want a more comprehensive solution that spans multiple fundraisers and year-long campaigns.

Pros

  • Good choice for Blackbaud native teams that enjoy the CRM environment
  • Its simplistic approach makes it accessible to smaller or less experienced teams that want to plan a simple event.

Cons

  • JustGiving mainly caters to charities and similar initiatives
  • Some customers mention that the user interface can be clunky at times

Pricing

JustGiving charges platform fees and a standard payment processing fee based on your geographical location and payment platform. Crowdfunding pages are free to set up. While UK charities do not need to pay a platform fee, they do have a subscription model.

10. Gravyty

Gravyty leverages predictive AI technology to provide frontline fundraisers with personalized insights into donor behavior. This innovative approach helps organizations enhance their outreach efforts by automating email drafts tailored to individual donors while integrating seamlessly with existing CRM systems. Gravyty's focus on personalization empowers fundraisers to build stronger relationships with donors.

Pros

  • Gravyty has experience working with both educational institutions and nonprofits.
  • For customers looking for a comprehensive package, it offers complementary solutions to find, engage, and build communities for donors and alumni.
  • Gravyty boasts AI-powered features for better personalization and donor engagement.

Cons

  • An integrated and digital-engagement-driven platform naturally comes with a steeper learning curve.
  • Will require time and investment to get the most out of the suite of solutions Gravyty offers.

Pricing

While some information is available online, interested organizations will need to contact Gravyty for a custom quote.

11. Bonterra Peer-to-Peer Fundraising Software

Bonterra’s peer-to-peer fundraising product (formerly DonorDrive) offers smart and customizable P2P fundraising solutions that empower supporters to create personalized experiences at scale. Its features include an intuitive event builder, personalized coaching for fundraisers, gamification elements like leaderboards, social media integrations, and seamless CRM integration, which enhances supporter engagement significantly

Pros

  • Great for running multiple events and campaigns simultaneously.
  • Has great custom reporting tools that can go in-depth if set up correctly.
  • Good for mobile and social media fundraising.

Cons

  • It has a steep learning curve that requires some expertise to get the most out of it.
  • Some reviews mention that they wish Bonterra offered more customization options and note that its communication features look outdated.

Pricing

Bonterra offers three tiers—Essentials, Pro, and Enterprise—with pricing based on customer needs.

How to choose the best peer-to-peer fundraising site

With so many unique platforms out there, choosing the right one can be a little overwhelming. However, there are several key factors to consider when selecting the right peer-to-peer fundraising software for your team:

1. Features

Each platform will offer peer-to-peer fundraising capabilities, but you should dig a little deeper to find the right fit for your needs. For example, if you are a small team looking to organize a quick fundraiser, you may end up paying for features you don’t need. On the other hand, if you are looking for a long-term solution, a platform without built-in analytics would be a dealbreaker. Look for features that boost, rather than hamper, your fundraising efforts, and aim for a high return on investment.

2. Scalability

Many teams want a tool that scales up alongside them as they engage more donors and alumni, but there is often a point where their needs outgrow the platform. To avoid this, consider both your short-term and long-term goals to determine if the platform’s upgraded pricing tiers will meet your team’s requirements later on. This way, you can simply upgrade to a plan with more advanced features or storage rather than migrating to a completely new platform.

3. User experience

Your staff, fundraisers, and donors should all have positive, smooth experiences when engaging with your fundraising pages. For example, if you want to sell custom merch, both the designing process and purchasing process should be easy and intuitive for supporters. From payment processing to reporting workflows to page load times, there are many aspects you should ask about or test out during a free trial or demo to see if a platform is the right one for you.

4. Learning curve

Some solutions come with a relatively low learning curve but offer limited functionality. Some, on the other hand, can be the driving force behind all your fundraising strategies but may require in-depth technical and/or coding experience. Try to find a balance between the training time required and potential functionality to ensure high adoption.

5. Pricing

Pricing is a key consideration for any tool, but it’s also important to consider the nuances that may arise down the line. Always consider the rates associated with upfront costs, renewals, transaction fees, upgraded plans, and other relevant expenses. Additionally, switching to a new platform inevitably leads to more expenses through database transfers and staff upskilling. Consult with your database managers and other staff members before making a decision.

6. Support and roadmaps

In the event that something goes wrong, you need to be able to reach the platform provider to resolve the issue. Keep factors like response times on live chat or email support channels in mind. For the long term, you also want to support platforms that onboard customer feedback and have detailed roadmaps for upcoming features.

7. Security

Both your staff and donors need to be assured that sensitive data like payment information will be kept safe and secure. Always look out for a platform’s data encryption measures, as well as its compliance and authentication processes, to see if it inspires confidence from your donors.

8. Customer reviews

Third-party review sites like G2 and Capterra offer insight into what customers think about specific tools. Keep in mind that these reviews are subjective, but they can be a great indication of how a platform is perceived overall, highlighting positive and negative software trends.

Peer-to-peer fundraising site FAQs

Which fundraising website is the best?

There is no single “best” fundraising website, but you can find the one that is best for your organization. Choose a platform that aligns with your goals, budget, audience, and campaign type.

Can I integrate my peer-to-peer fundraising platform with my CRM?

Yes, a reputable fundraising platform should be able to integrate with your CRM to ensure donor data flows automatically into your central database. This eliminates data silos and the need for manual data transfers. 

Is there a better site than GoFundMe?

GoFundMe is a popular tool for personal crowdfunding, but it may lack the tools you need to run a full-fledged campaign. The platforms referenced in this guide offer the specialized tools mission-driven organizations need for branding, tracking donor data, and communications.

What is the difference between crowdfunding and peer-to-peer fundraising?

Crowdfunding is a centralized process led by your organization using a single donation page. On the other hand, peer-to-peer campaigns decentralize fundraising, empowering many supporters to help you raise money. Peer-to-peer campaigns empower supporters to help you raise money, meaning there are many people fundraising for your cause. Make sure your platform has the tools to support a peer-to-peer campaign.

How can I keep peer-to-peer fundraisers engaged?

Look for platforms that include gamification features, such as fundraising thermometers, badges, and leaderboards. These tools spark friendly competition among fundraisers and help them visualize their progress to maintain momentum and engagement.

Wrapping up

We hope we’ve given you the tools you need to choose or at least consider some of the best peer-to-peer fundraising solutions out there, as well as the questions you need to ask yourself before adopting one. Whether you’re a higher ed institution optimizing your peer-to-peer fundraisers or a K-12 school just looking to get started, we hope you pick out the right solution and can make a great positive change.

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If you’ve had successful peer-to-peer fundraisers before, learn how you can build a peer-to-peer fundraising community to help you keep providing meaningful experiences

11 great peer-to-peer fundraising platforms for Institutions and Nonprofits 2026

Explore 11 of the best peer-to-peer fundraising sites for schools, higher ed, and nonprofits. Discover how to select the right one for your fundraising needs.

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February 21, 2025

12 minutes

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Alumni are one of an institution’s greatest assets and engaging them isn’t just a matter of maintaining their bond with your institution, but also strengthening it. This is where alumni management software come in to help teams reach out to an ever-increasing alumni population.

Over time, it has developed into its own market with many great choices available. In this blog, we’d like to present you with some of the best options available and what you need to consider so that you can find the best alumni management software for you.

What is an alumni management software?

First things first, let’s understand what you should expect from an alumni management software. It serves as the central hub for all alumni bookkeeping and engagement efforts.

It works with your alumni database and/or CRM to maintain an up-to-date directory of your alumni. With this data, it allows you to segment, analyze, and engage your alumni for all your fundraising, communication, and networking needs. Today, alumni management tools can automate directory updates, personalize and automate communication, manage events and programs, and serve as the main hub for all your analytics and reports for these and other efforts. Some tools focus on excelling at a specific offering, such as directory management, while others offer an integrated approach that encompasses your entire alumni relations efforts.

10 alumni management software to consider in 2026

Below, in no particular order, we’ve compiled a list of 10 alumni management software you should consider in 2026.


Platform

Pros

Cons

Pricing

Almabase

Best-in-industry sync with RE NXT

Specialized tools to run engagement programs


Easy setup and extensive CRM integration


24/7 support via chat and email
No free trial or free tier

Less experience with nonprofits and NGOs

Price is based on customer needs and alumni size.

Peoplegrove

Good platform for career advancement features


Specialized tools for mentor/mentee matching
Some reviews mention data integration issues


Can be difficult to learn for some according to reviews
No public pricing. Requires talking to sales team.

Hivebrite

Good community-building and online interaction management features


Many reviews praise customer support
Steep learning curve


One of the more expensive options

Some reviews mention limited customization outside of templates
Three pricing tiers: Connect, Scale, and Enterprise
Graduway
by Gravyty

Integrates with several CRMs

Provides fundraising solutions

Customization options may feel restrictive for some users

Some reviews mention limited customer support
No public pricing. Requires talking to sales team.

Encompass
by Encoura


Unified data across features for better analytics

Good for positive Encoura users


Steep learning curve


Can sometimes feel clunky and dated

No public pricing. Requires talking to sales team.

Evertrue


Allows Facebook interaction tracking



Provides interaction and giving history tracking


Syncs with software like Eventbrite, Emma, Thankview, etc.


Reliant on alumni using Facebook to make the most of it



Some users mention lackluster CRM integration

No public pricing. Requires talking to sales team.

360Alumni


Integrates with Blackbaud and Salesforce


Has features such as alumni maps and alumni directories


Also provides fundraising and event management features


Some users mention high pricing


Due to being a sophisticated platform, it can discourage less advanced users

Requires an initial setup cost, an annual subscription, and transaction fees.

Wild Apricot


Features website builder and online store


User-friendly for simple membership and event management.



May lack alumni-specific features


Best suited for smaller groups

Payment scheme based on payment cycle and number of contacts. Has a 60-day demo.

ToucanTech


Features activity tracker for email, website, and events


Approachable support team according to reviews


Steep learning curve to use to full potential


May take significant time and effort to switch to

No public pricing. Requires talking to sales team.

Join It


Affordable option for small teams


Integrates with a variety of tools

Easy to use and set up


Does not have fundraising or mentorship features


Limited branding and customization features

Offers a Starter, Total, and Extra payment packages. Also has custom enterprise pricing.

Has free trial.

Please note that certain features and details are subject to change over time.

1. Almabase

Almabase is an all-in-one alumni engagement and fundraising platform. Almabase offers an impressive set of features designed to seamlessly integrate with popular CRMs and help teams set up fundraisers, mentorship programs, digital engagement programs, and much more.

Pros:

  1. Offers best-in-industry sync with Blackbaud’s Raiser’s Edge NXT via Truesync.
  2. Almabase’s engagement platform comes with specialized tools for mentorships, job boards, alumni directories, and personalized communication.
  3. Designed for easy CRM integration and no-code setup
  4. Excellent 24/7 customer support over email and chat
Almabase alumni management software

Cons:

  1. Almabase does not offer a free trial or free tier
  2. Not as extensively experienced with nonprofits and NGOs as some others on this list

Best for: educational institutions and small to medium nonprofits

Pricing: Almabase offers friendly and personalized pricing based on user needs. Get in touch with us here to get a free personalized demo.

Book a demo with Almabase

2. PeopleGrove

PeopleGrove focuses on the career and networking aspect of alumni and students by offering tools for alumni engagement, career advancement, and mentorship among others.

Pros:

  1. Good choice for institutions that need mentorship or career advancement tools specifically.
  2. Specialized tools for training mentors and mentor/mentee matching
Source: Capterra

Cons:

  1. Some users mention difficulties with data integration
  2. Reviews mention that it can be difficult to learn for some

Best for: Institutions looking specifically for a mentor/mentee management tool

Pricing: No public pricing. You can speak to a representative to get a quote here.

3. Hivebrite

Hivebrite is an all-in-one community management platform used by universities, nonprofits, and corporate alumni networks. Hivebrite provides a customizable hub for alumni engagement. It’s often praised for combining a wide range of alumni activities – from events and groups to mentoring and fundraising – into one unified platform.

Pros:

  1. Hivebrite offers good community-building, group management, and online interaction features
  2. Many reviews praise their customer support

Cons:

  1. Comes with a steep learning curve
  2. As a well-established and extensive tool, it is one of the more expensive options
  3. Some users mention limited customization outside of templates

Best for: Large institutions looking to invest in a comprehensive engagement program

Pricing: Hivebrite has three pricing tiers: Connect, Scale, and Enterprise, with baseline pricing that varies based on each customer. Learn more here.

4. Graduway

Graduway (now part of Gravyty) specializes in helping educational institutions build exclusive online communities for their alumni, focusing mainly on alumni engagement and fundraising. 

Source: G2 reviews

                                                                     

Pros:

  1. Has integrations with Raiser’s Edge NXT, Salesforce, and Handshake among others
  2. Provides fundraising solutions as well for interested teams

Cons:

  1. Standardized framework may feel restrictive for institutions with specific customization needs
  2. Some users report limited customer support

Best for: Higher-ed institutions looking for versatile administrative tools

Pricing: Graduway’s pricing is not publicly posted. You can request a demo or contact them here.

5. Encompass by Encoura

Encompass (formerly iModules and Anthology Encompass) is a supporter engagement solution. It has a data-driven approach intended to cover each stage of alumni engagement. It is best used in combination with other other ecosystem tools such as Raise and Advance.

A snippet from Encoura Encompass’ website

Pros:

  1. A unified database across features for better analytics
  2. Good for customers used to other Encoura products

Cons:

  1. It has a steep learning curve due to its complexity
  2. Some users complain that the software feels clunky and dated

Best for: Customers who enjoy the Encoura software environment

Pricing: Encompass does not have public pricing. You can request a demo or speak to a sales representative here.

6. EverTrue

EverTrue is an advancement platform that helps alumni and development offices personalize outreach and fundraise more effectively. It’s not a traditional alumni social platform; rather, EverTrue focuses on equipping your advancement team with rich insights about alumni and donors – pulling in data from social media, career info, wealth indicators, and more.

Source: G2 reviews

Pros:

  1. Allows teams to identify and track Facebook interactions
  2. Provides extensive engagement and giving history tracking features
  3. Syncs with Eventbrite, Emma, Graduway, Thankview, and Hustle

Cons:

  1. Reliant on Facebook integration and alumni usage of the social media platform
  2. Some users mention lackluster CRM integration

Best for: Teams who want to engage alumni active on Facebook and mainly prioritize fundraising

Pricing: EverTrue’s pricing is not publicly available. You can request a demo to get a quote here.

7. 360Alumni

360Alumni is an all-in-one alumni networking, management, and fundraising platform geared towards schools and nonprofits that want to build an engaged alumni community and also facilitate giving.

From 360 alumni’s website

Pros:

  1. Integrates with Blackbaud and Salesforce
  2. Provides alumni-centric features such as the alumni map and directory which motivates alumni adoption
  3. Also provides fundraising and event management solutions

Cons:

  1. Some users mention that the pricing can be relatively high
  2. Due to the extensive features it provides, it can potentially discourage less proficient or irregular alumni from getting the most of it

Best for: Institutions with a technologically proficient alumni pool and a higher budget.

Pricing: 360Alumni requires an initial setup cost, an annual subscription, and transaction fees. You can find more information and request a demo here.

8. Wild Apricot

Wild Apricot is a membership management software used mainly by associations, clubs, and nonprofits.  It’s known for being affordable and user-friendly, essentially a one-stop system for managing contacts, collecting dues or donations, registering event attendees, and even building a basic website.

Pros:

  1. Features a website builder and online store
  2. Relatively user-friendly, especially for simple membership and event management

Cons:

  1. As a general membership solution, Wild Apricot may lack some educational alumni-specific features out-of-the-box
  2. It is best suited for smaller groups as the pricing scales exponentially with the number of contacts

Best for: Associations looking for a simple membership solution

Pricing: Wild Apricot has a transparent payment scheme based on number of contacts and billing cycle. It also has a free 60-day demo. You can find more information here.

9. ToucanTech

ToucanTech is a UK-based alumni management software built for independent schools, colleges, and alumni foundations. It offers an elegant, all-in-one alumni portal that combines a database, community news, events, fundraising, and email features.

Pros:

  1. ToucanTech offers an activity tracker that shows how alumni engage with your email, website, and events
  2. Users mention the approachability of the support team

Cons:

  1. Steep learning curve to get the most out of the wide array of features
  2. Will take time and effort to switch to if your institution already has an extensive software environment or CRM in place

Best for: Teams looking to get started with a comprehensive alumni management CRM

Pricing: ToucanTech’s pricing isn’t publicly listed. You can request a demo and get a quote here.

10. Join It

Join It is a lightweight, user-friendly membership management software. While it’s not exclusively built for alumni engagement, its affordability and ease of use make it a great option for smaller alumni groups, associations, and nonprofit networks.

Pros:

1. While not built specifically for educational institutions, it is one of the more affordable options

2. Has a wide range of integrations with popular tools

3. Users report that it is easy to use and setup

Cons:

1. Does not include fundraising or mentorship features.

2. Basic customization: The platform offers limited branding and customization features, which may not meet the specific needs of larger institutions seeking a tailored experience.

Best for: Small teams that need an affordable and simple member management only solution

Pricing: Join It offers a starter, total, and extra package as well as a custom enterprise package that can be paid monthly or yearly. It also has a free trial. You can find the exact prices here.

Why alumni management software is essential for your institution

Alumni relationships don’t maintain themselves. Without the right systems in place, institutions risk losing the interest of their alumni and missing out on valuable engagement as well as mentorship and fundraising opportunities. An alumni management software helps prevent this by:

1. Organizing and updating alumni directories

2. Building hubs and touchpoints for alumni to get in touch with each other and your institution

3. Simplifying, personalizing, and automating communication (depending on the platform)

4. Facilitating career and networking opportunities, mentorship programs, and exclusive events for alumni

5. Building a strong community online for fundraisers, reunions, and other important events

Key features to consider when opting for alumni management software

With so many alumni management platforms available, we’d like to help you refine your shortlist by highlighting some key considerations to make when choosing your next platform. Let’s get

CRM integration:

Depending on your institution, you may want a solution that comes with its own CRM or integrates seamlessly with an already existing CRM. Whatever you go with, make sure that there are as little data siloes as possible between your various solutions.

Social media integration:

Keep your alumni pool in mind and what social media platforms they historically prefer. A Facebook integration-heavy tool may not be right for you if your alumni prefer LinkedIn groups or Instagram pages. Once you identify a few tools that fit that niche, make sure the level of engagement analytics is to your liking.

Communication:

Depending on how big your alumni base is, your needs for segmentation, personalization, and automation will vary. If your team is focused on fundraising for a large institution, a platform that includes giving and engagement history may be important for you while it may be an unneeded cost for a small school only looking for simple membership management.

Pricing:

Many of the tools in alumni management offer customizable or contact-based pricing. Try to get a feel for what feels right considering both the short-term (your next three events for example) and long-term (Will the platform scale well into your third annual subscription?) needs. Also keep in mind your already existing software and what you may need to pay extra for considering additional integration costs to keep them in line with your chosen solution.

Fundraising and donation:

Most alumni management tools also offer fundraising tools as well. Depending on how the tool is set up, consider how your potential and past donors will engage with your efforts. A solution may be really intuitive for you but be clunky and hard to navigate for your donors. Some donors may prefer networking and donating from the same platform while others think it’s a hassle. Always keep your donor’s preferences in mind before making a choice.

Wrapping up

At its core, the effectiveness of alumni software comes down to how well it enables institutions to connect with alumni in meaningful ways and drive tangible outcomes—whether that’s increased participation, stronger professional networks, or higher donations

We’d love to work with you to connect and engage with your alumni better. If you’re interested in learning more about how we can help you, feel free to get in touch with us and we’ll be glad to give you a personalized demo!

Top Alumni Management Software in 2026

Compare the 10 best alumni engagement software for alumni relations and advancement teams in 2026. Our blog compares features, pricing, as well as pros and cons.

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March 29, 2025

12 minutes

Read