increase in 2018 donations
amount raised in 2018
amount raised in 2017
Archbishop Riordan High School is an all-boys Catholic high school that was established by the Society of Mary in San Francisco, California. Being a part of the Roman Catholic Archdiocese of San Francisco, the institute has a growing alumni database.
Known for its integrated program of academic, spiritual and co-curricular activities, Archbishop Riordan High School hosts giving days continuously. It helps them inculcate the culture of philanthropy in their alumni network.
Majority of the giving day gifts are from mobile, yet the online giving experience is not optimized for mobile devices. So, many alumni had a bad experience trying to donate from their mobile phone.
Hosting giving days needs the prompt creation of giving day pages to enable the alumni to make a gift online. But it requires the help of IT teams that often lengthens the time it needs to set up the basics for giving day campaigns.
Every giving day campaign cause is different. Every campaign requires customization of the websites. But without an easy to use and quick framework ready for every cause, the team needs to seek help from IT teams, causing a delay in taking the pages online.
Archbishop Riordan High School noticed a whopping 550% increase in the giving day donations in 2018.
With the click of a button, their donors could effectively reach their entire social media network. And they could keep the influencers motivated through real-time stats on their impact - Everybody can see exactly who influenced how many new gifts.
Whether their alumni are donating from their mobile or ipad or a laptop, it took less than a minute to complete the donation. Making the gift became as simple as ordering on Amazon.
Instead of sending out generic emails inviting their alumni network to participate in a giving day, Archbishop Riordan High School took to strategic communication with Almabase. Segmenting their email lists based on previous participation, interests and other filters, they approached email engagement with personalization. The campaign delivered successfully, resulting in high engagement rates.
The seamless integration with Almabase enables the team to update their alumni database continually. The integration helps pull in data from previous alumni engagement, social media, contact details provided by them at events, and brings them together in an up-to-date directory. The updated data helps the institute create personalized giving day campaigns, leading to a higher number of donations.
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