alumni signed up on the online community within the first 30 days
open rate on alumni engagement emails
email click rate with better conversions
Archer Center is a non-profit, founded in 2001 by Reynolds Archer (former members of Congress), in partnership with his alma mater, The University of Texas at Austin. The institute offers a distinguished fellowship program which brings select students from all over the UT System to Washington, D.C. for a full semester of classes and internships in the nation’s political center.
In the last 15 years, more than 1200+ of the brightest undergraduate and graduate students have participated in a semester for a summer-long experiential learning program. Despite the increasing number of students every year, Archer Center could not keep their alumni engaged.
To pull in alumni information from various social platforms previously attended events and campaigns, took the advancement team longer. This led to juggling between multiple tools to establish a contactable database, often leading to the loss of vital information.
Using only a Facebook page primarily, to communicate with their alumni, Archer Center was not able to get enough alumni to register for updates from the institute. This led to being unable to reach out to them in a timely manner to share updates on events and campaigns, resulting in lower engagement and participation rates.
Due to the lack of a contactable database and low alumni engagement, the institute could not leverage the potential of 10 episodes spread across the country despite a widespread alumni network.
Having to pull in alumni data from multiple tools, led to inefficient communication. The team would struggle to launch email campaigns in time for events, giving their alumni lesser time to react and resulting in lesser number of attendees.
With Almabase, the Archer Center was able to set up a digital alumni directory digitally. The team can now maintain a contactable alumni database at all times, being able to leverage the power of multiple chapters across the country.
Almabase set up the Archer Center alumni community online, in less than a week. It now serves as an up-to-date alumni directory, with all the vital information related to their alumni.
With the Groups feature, Almabase enabled Archer Center to decentralize the work amongst their various chapter heads and volunteers, seamlessly.
Our all-in-one platform enabled the Archer Center advancement team to streamline their alumni engagement activities. Right from events, monthly newsletters to updates (previously on MailChimp), the campaigns are now managed on a unified dashboard.
With the ease of interaction, the institute also saw an increase in alumni participation, across different campaigns. Here’s an overview of the activities that saw an increase in alumni participation:
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