of the Alumni have Signed up on the Platform
of Giving Goal Achieved In First-Ever Giving Day
Increase in the Number of Engaged Users Within Five Months of Onboarding.
Founded in 1952, Boyd-Buchanan School is a co-educational private Christian school located in central Chattanooga that has an impressive enrollment of over 1000+ students from PK 3 to 12th grade.
Boyd-Buchanan’s was tasked with setting up the alumni community from scratch. It was a daunting challenge as they had no alumni record system in place. All they had were boxes brimming with handwritten notes with names and addresses from years ago. Mark decided to refrain from manually constructing the alumni database to sidestep the inefficiency of the process and due to the significant chances of entering inaccurate data.
That's when they started searching for solutions that would enable them to gather updated information and help alumni effortlessly connect.A Dozen Endeavors With a Small Team
Despite being a two-person advancement shop, the team juggled multiple projects along with the alumni community. Among them, a key focus was on expanding their fundraising programs.
While they had experience with fundraising campaigns like a pre-tournament fundraiser for their major annual golf tournament, an alumni giving day had never been ventured into.
The advancement team was particular that alumni shouldn't be bombarded with unnecessary gift appeals. The lack of a centralized medium to facilitate periodic conversations with alumni hindered relationship building. As a result, they sought an all-in-one solution to help them cultivate meaningful relationships with alumni while also equipping them to convert engagement into fundraising success.
Boyd-Buchanan launched Almabase in 2022, primarily focusing on capturing a significant portion of their alumni on the platform. The platform's intuitive design and smooth registration experience helped capture the attention of its alumni.
As alumni sign-ups began, Boyd Buchanan employed various strategies to enhance visibility and attract more registrations. Initially, they leveraged word-of-mouth and social media campaigns to connect with alumni.
As registrations increased, they capitalized on the robust communication centre that comes with a drag-and-drop email builder to establish weekly touchpoints with their alumni.
Almabase helped Boyd Buchanan streamline all event processes—from registrations to merchandise ticketing to guest communication—in one place. This allowed them to dedicate more time to curating the event than spending hours on setup.
The success of their first event, a Coffee and Donut gathering during a Home Basketball game, bolstered their confidence to organize a grander homecoming event later that fall. All the various components of Almabase came together to help Boyd Buchanan cultivate a strong rapport with their alumni and create excitement for their first-ever giving day.
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