of registered users signed up through social media
of alumni sign-ups through LinkedIn
email open rate
As a result of this automated data update process, Calvert Hall College High School today has 96% contactable alumni records.
Dating back to the early 1840s, Calvert Hall College High School is a Catholic college preparatory high school for boys, located in Towson, Maryland, United States. The oldest Lasallian school in the country, Calvert Hall College High School provides a diverse community of young men with a broad and balanced human and Christian education through excellent academic and extracurricular programs that promote leadership, achievement, and service within the church and community.
With a total alumni strength of over 7000, Calvert Hall College High School’s aim is to make its students “men of intellect, men of faith, and men of integrity."
While Calvert Hall College High School was using Facebook to stay connected to its alumni, it was hard for the Alumni Relations team to keep track of its large alumni network. While the institution was also collecting alumni information from alumni at events, it was not enough to keep the alumni database updated.
Much like other institutions, Calvert Hall College High School too was struggling with the process of manually keying in every alumni update into its alumni database which took up a huge chunk of time and effort. The manual effort didn’t just result in taking up most of the time, but also led to errors and losing vital alumni information.
While Calvert Hall College High School was maintaining hardbound directories to store alumni contact information, these directories were hard to maintain as they needed to be constantly updated. With each alumni moving to another location or shifting to a new job, the hardbound directory became outdated. Re-printing the directory all too frequently over time became infeasible due to the high cost incurred.
In the absence of an alumni engagement platform, the institute mainly used Facebook to communicate with its alumni. Often, this was inadequate to keep alumni engaged and the communication was one-sided.
Leveraging Almabase’s social sign-ups feature, the institution encourages alumni to sign-up using Facebook and LinkedIn and in doing so, they have reduced the number of steps it takes for an alum to register on the platform. With Almabase pulling in alumni contact information from Facebook and LinkedIn during the registration process, Calvert Hall College High School is now able to maintain an updated digital alumni directory.
1/10th of alumni database updated
With Almabase seamlessly syncing with the institution’s Raiser’s Edge database, Calvert Hall College High School has been able to eliminate all manual effort involved in updating alumni records. Using unique database IDs, the process of updating data is now completely automated. As a result of this, the institution is now able to reduce the scope of errors, time spent on database updates, and focus their attention on more high-value work.
With daily reports of updated and synced alumni records generated and delivered automatically to the college staff, Calvert Hall College High School no longer has to worry about not being able to track records.
With the new alumni engagement platform, it has become possible to segment alumni based on class year, gender, current company name, and other criteria. This segmentation has greatly helped Calvert Hall College High School create personalized outreach campaigns with the goal of boosting alumni engagement and fundraising. The high level of personalization has helped the institution get higher open email rates on an average, engaging a higher number of alumni. With customized donation pages and integrated payment gateways, the institution’s fundraising efforts have been highly successful. Calvert Hall’s most recent Giving Day campaign saw participation from 1000+ donors with them being able to achieve 85% of their goal. You can see their Giving Day 2019 campaign here.
50% email open rates
$242,943 amount raised during 2019 Giving Day campaign
1008 donors participated in 2019 Giving Day campaign
Calvert Hall College High School continues to keep its alumni database up-to-date with Almabase. You can see their alumni community here.
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