event attendees for 5 consecutive years
Established in 1950, Charlotte Christian School is a Christ-centered, college preparatory, independent, non-denominational school serving students in grades JK-12. With an alumni strength of over 3000, the school offers a rigorous academic program including strong co-curricular offerings and successful athletic and fine arts programs. As a Christ-centered school, students are taught how to integrate Biblical truth and learning into their daily lives to impact the culture for Christ.
The Alumni Relations team at Charlotte Christian School is overseen by Reid Fronk, Alumni Relations Director and assisted by Justin Bingham, Creative Media Specialist, Tess Regan, Webmaster, and Lisa Hinson, graphic designer.
As a small team of four, the Alumni Relations team at Charlotte Christian School, found it challenging to manage multiple functions ranging from maintaining an alumni database, planning events, and communicating updates to alumni. As a result of this, the team was unable to devote their time to plan anything exclusive to engaging ‘young alumni’.
With the younger generation of alumni often moving to a new city to attend college, it is hard to keep an accurate account of their contact information.
While the school’s older alumni were responding well to traditional engagement strategies, the team noticed that the same approach was not working for the younger generation of alumni.
As a result of streamlined functions and event management efficiency, Charlotte Christian School is now able to engage alumni with emails, social media posts, and drive RSVPs to the College Alumni Pizza Party event page.
The Alumni Relations team knew that in order to engage this younger generation of alumni, they would have target alumni across various media channels. Apart from leveraging targeted email campaigns and social media, the school sent out a video featuring beloved teachers wishing their alumni good luck ahead of their exams and conveying to them how much they care. The video also acts as a special appeal for alumni to come back to school for a wonderful time with their teachers and friends.
40+ attendees each year
45% engagement via targeted email campaigns
With this annual College Alumni Pizza Party event, Charlotte Christian School is able to provide its alumni with an opportunity to de-stress and network with friends and teachers. The purpose of the event is to offer value to former students in the form of any assistance that they might need, be it career guidance or emotional/mental support.
With the platform automatically capturing alumni information during registration and the event drawing in steady numbers over the last five to six years, Charlotte Christian school today has 92% contactable alumni records.
92% contactable alumni records
Charlotte Christian School continues to organize successful events year after year with Almabase. You can see more of the school’s pages here.
Like hundreds of schools dealing with the economic impact of COVID-19, Christian Brothers Academy is following its mission by striving to ensure that no student leaves the Academy due to financial concerns. Amidst the need for financial assistance and to bring its community together during these tough times, the school went fully virtual for its first-ever Giving Day, successfully raising over $77,000 in 24 hours.Read more...
Like hundreds of schools across the country, Greenwich Academy also had to either postpone or cancel all of their in-person alumnae events due to the pandemic. However, the school could not afford to let down its alumnae by cancelling or postponing the much-awaited flagship event - the Annual Alumnae Reunion. Overcoming the constraints of social distancing, Greenwich Academy adapted to the trend of virtual alumnae events and successfully hosted its first day-long virtual alumnae reunion.Read more...
Like hundreds of universities across the country, William Peace University’s Office of Advancement struggled to find the right way to welcome the newest members of the Alumni Association and celebrate the Class of 2020 amid the constraints of the current COVID-19 pandemic. Knowing new graduates would be unable to celebrate their commencement with traditional WPU events, but the office found a way to recognize the class and toast to their success. William Peace University launched a series of virtual engagement opportunities to toast to the success of the Class of 2020.Read more...