higher participation rate by alumni engaged online
increase in the average amount donated by alumni engaged online
alumni join the community within 1 year
Loma Linda School of Medicine is a 113 years old medical school based in Loma Linda, CA. Despite a massive network of alumni from the school, they were not able to keep them engaged due to the lack of an online community.
Even after trying to keep their alumni engaged on social media channels, Loma Linda School of Medicine could not digitally engage their alumni with meaningful conversations.
Irrespective of the cause or interest they were addressing, Loma Linda School of Medicine consistently saw a lower alumni participation rate as compared to other schools.
Loma Linda School of Medicine could not get their alumni to donate amounts as per their financial capacity, making their fundraising events not as effective.
With Almabase, Loma Linda School of Medicine was successfully able to move their alumni community online, and get 25% of their contactable alumni database to sign up within a year. The school experienced an increase in both alumni participation rate, as well as the average amounts being donated by those engaged online.
“I really love working with the Almabase team. The platform is continually improving and the team is looking at ways to help our alumni community thrive.”
Calvin Chuang, llusm-gets-3x-higher-alumni-participation-online
Using Almabase, LLUSM launched their online alumni community in less than a week. They saw 25% of their contactable database automatically sign up on the platform in the first year, and the number continues to grow today. The community also serves as an up-to-date alumni directory. (See it here)
With a higher number of sign-ups, LLUSM was able to engage their alumni better. The alumni who signed up on the community reflected 23.06% participation, as compared to 7.66% by those who had not registered. This alumni behavior got LLUSM 3X higher participation rate in events and campaigns
With better alumni engagement, LLUSM also saw an exponential increase in their average alumni donation. The average amount of contribution by alumnus registered on their online community ($2255.57) was found to be more than twice the average amount donated by the alumnus who hadn’t registered on the platform ($1124.3027).
Loma Linda School of Medicine was able to provide tiered membership benefits to its alumni. It also became their primary channel for collecting membership dues, making the process easier for both the alumnus and the advancement team.
