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Introducing AI-Powered Profile Recommendations: Give Alumni A Strong Incentive To Stay Connected

Introducing AI-Powered Profile Recommendations: Give Alumni A Strong Incentive To Stay Connected

By

Aangeeras

|

July 12, 2023

Last modified: 

Alumni community platforms are only valuable if alumni use them. But alumni relations teams find it tough to get alumni to sign up and engage because they don't yet see the value in a platform they haven't discovered themselves.

On the other hand, most alumni relations personnel don forty different hats at any given time. They hence can't spend time creating manual reminders that communicate the benefits of their community.

Some platforms think closed private networks are the answer to the engagement corundum. But we at Almabase believe a holistic approach will help alumni make the most out of the valuable resources and connections these communities provide.

That's why we're excited to introduce AI-powered Profile Recommendations, a feature designed to encourage alumni participation within communities with minimal manual intervention. With Auto-profile recommendations, alumni relations teams can effortlessly create periodic automated profile recommendation emails that nudge their users to connect with their peers.

Key Highlights:

Enable Alumni To Reach Their Networking Goals With The Best Possible Matches

Every alumni is unique, and we understand that their connection preferences are specific to their needs. That's why we built a recommendation engine that considers diverse factors, including education, job, skills, interests, and more, and identifies the strongest matching attribute. Hence, profile descriptions don't run into pages but display just one piece of information in which an individual will find the most value. This way, we ensure you recommend profiles only super relevant to an individual.

A recommendation email is sent only when we find at least three other relevant profiles in the community. Accurate information leads to better recommendations, so we nudge alumni to update their profiles for more precise suggestions.

Preview Profile Recommendations & Scores Before You Hit Send

We know spamming your alumni with irrelevant recommendations is a big NO for you because you care deeply about their experience. That's why we let you preview the profiles recommended to each individual before you hit send. So you can be confident that your alumni are seeing recommendations that are truly valuable to them.

We'll recommend the right people. You craft the story. Aren't we a good team already?

Our recommendation engine will find the best matches for your alumni while you customize the email cadence, subject lines, and body text based on your needs. We want you to be able to A/B test to find the perfect combination.

View Impact in Real-Time

We built auto-profile recommendations to help you nudge alumni to network with their tribe and update their profiles. Updated data means more of everything: More targeted email campaigns. More personalized events. More personalized giving experience. Our reporting lets you track these changes in real-time and helps you tangibly show your team how Almabase is helping grow your community.

A Brief Look Inside The AI Engine

We don't want to get knee-deep into all the technical details, so here's a quick overview:

Our recommendation engine is an intelligent algorithm that looks for matching attributes between any two profiles. It doesn't just look at the number of matching attributes but also the strength of the match. So, if two profiles have a few strong matching attributes, they'll be considered a better match than two profiles with many weak matching attributes.

And here's the interesting part: our recommendation engine is designed to avoid recommending the same profiles to alumni over and over again. If an alumnus opens an email with profile recommendations and doesn't interact with any of the profiles, those profiles won't be recommended in the next email.

This means that the recommendation engine is constantly learning and improving, so you can be sure that the recommended profiles are the best possible matches for your alumni.

We’re rolling out Auto-profile recommendations today and it is available to all Almabase customers.

Ready to boost alumni networking without manual effort?

Alumni community platforms are only valuable if alumni use them. But alumni relations teams find it tough to get alumni to sign up and engage because they don't yet see the value in a platform they haven't discovered themselves.

On the other hand, most alumni relations personnel don forty different hats at any given time. They hence can't spend time creating manual reminders that communicate the benefits of their community.

Some platforms think closed private networks are the answer to the engagement corundum. But we at Almabase believe a holistic approach will help alumni make the most out of the valuable resources and connections these communities provide.

That's why we're excited to introduce AI-powered Profile Recommendations, a feature designed to encourage alumni participation within communities with minimal manual intervention. With Auto-profile recommendations, alumni relations teams can effortlessly create periodic automated profile recommendation emails that nudge their users to connect with their peers.

Key Highlights:

Enable Alumni To Reach Their Networking Goals With The Best Possible Matches

Every alumni is unique, and we understand that their connection preferences are specific to their needs. That's why we built a recommendation engine that considers diverse factors, including education, job, skills, interests, and more, and identifies the strongest matching attribute. Hence, profile descriptions don't run into pages but display just one piece of information in which an individual will find the most value. This way, we ensure you recommend profiles only super relevant to an individual.

A recommendation email is sent only when we find at least three other relevant profiles in the community. Accurate information leads to better recommendations, so we nudge alumni to update their profiles for more precise suggestions.

Preview Profile Recommendations & Scores Before You Hit Send

We know spamming your alumni with irrelevant recommendations is a big NO for you because you care deeply about their experience. That's why we let you preview the profiles recommended to each individual before you hit send. So you can be confident that your alumni are seeing recommendations that are truly valuable to them.

We'll recommend the right people. You craft the story. Aren't we a good team already?

Our recommendation engine will find the best matches for your alumni while you customize the email cadence, subject lines, and body text based on your needs. We want you to be able to A/B test to find the perfect combination.

View Impact in Real-Time

We built auto-profile recommendations to help you nudge alumni to network with their tribe and update their profiles. Updated data means more of everything: More targeted email campaigns. More personalized events. More personalized giving experience. Our reporting lets you track these changes in real-time and helps you tangibly show your team how Almabase is helping grow your community.

A Brief Look Inside The AI Engine

We don't want to get knee-deep into all the technical details, so here's a quick overview:

Our recommendation engine is an intelligent algorithm that looks for matching attributes between any two profiles. It doesn't just look at the number of matching attributes but also the strength of the match. So, if two profiles have a few strong matching attributes, they'll be considered a better match than two profiles with many weak matching attributes.

And here's the interesting part: our recommendation engine is designed to avoid recommending the same profiles to alumni over and over again. If an alumnus opens an email with profile recommendations and doesn't interact with any of the profiles, those profiles won't be recommended in the next email.

This means that the recommendation engine is constantly learning and improving, so you can be sure that the recommended profiles are the best possible matches for your alumni.

We’re rolling out Auto-profile recommendations today and it is available to all Almabase customers.

Ready to boost alumni networking without manual effort?

Blackbaud, the leading provider of software for powering social impact, and Almabase, the digital-first alumni engagement solution, have announced the expansion of their partnership to the education sectors of Canada and the United Kingdom. The partnership will provide institutions with a modern, digital-first solution to improve constituent data, drive self-serve engagement, and boost event participation.

A Unified Vision

The partnership aligns with Blackbaud’s commitment to customer-centric innovation across digital engagement, Advancement CRM, and financials.

“Partners bring integrated capabilities that extend capabilities and outcomes for Blackbaud customers. We are thrilled that Almabase’s offering, integrated with Blackbaud Raiser’s Edge NXT® and leveraging Blackbaud’s best-in-class payment solution, Blackbaud Merchant Services™, is now available to even more of our customers around the world.”

- Liz Price, Sr. Director of Global Partners at Blackbaud

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