Tracking Email Communication

As the Almabase product evolves, we want to equip you with all the information you need to take better decision driven by data. Many of our partner organizations have already taken advantage of tracking how engaged each of their alumni are with their organization on Facebook. We’ve also recently announced how you can keep a closer track of your email communication through the group members feature and sent email analytics.

Bringing both these ideas together, we’ve now enabled a way for you as an admin to see exactly how every single member is engaging with your email communication. Using these insights, you now have a more holistic picture of a member’s engagement.

‍

‍

As you can see from this screenshot, you will see a timeline of all the engagement on emails sent to this member. From the summary tab, you can view a specific member’s open and click rates. You can drill down and see what links they have clicked, what emails they have opened and get a sense of what this member is interested in.  

Here are some tips on how to use this information:

1. If you are meeting an alum, visit their profile and browse through the About and Engagement tabs. This will tell you not just who they are, but also how they engage with your organization. It makes for a very effective meeting.

2. When you want to make an ask to an alum, get to know their interests by looking at how they’re engaging with you, and construct the right ask — whether it’s time, talent or treasure.

3. If you want to find volunteers to help you with a new program, start by sending out an email with the idea and find alumni who have engaged with that email. Contact them to quickly find your volunteers.

As I always say, there are always surprisingly new ways each of our partner organizations have used the data we provide. So please do keep your feedback coming in :) 

Email is the most useful and convenient ways of communicating with your alumni. With Almabase you are able to send very targeted, personalized email communication to your alumni resulting in increased engagement. Our communication center is one of the most frequently used features on the product. So much so that we send over half a million emails per month! Staggering!

Once you send an email out, you get varying levels of engagement based on various factors. You already have the ability to view the open and click rates for every email that you send out. And you could look at a particular alum’s email engagement over time. But some key questions could not be answered. For example :

1. Who are the 35 people who clicked on links on this email?

2. Who opened this email the most?

3. Whose email IDs bounced while trying to send this email?

4. What links were most popular on this email ?

‍

To answer these questions for you, we are introducing our all new email reports feature.

You can now see the number of opens and clicks, open and click rates, and compare them across all your emails.

‍

‍

You can also go in and see every time someone opens or clicks your email. You can also see which email IDs bounced, if anyone marked emails as spam, etc. Imagine an alum opened your email about an upcoming event 15 times but hasn’t yet signed up for the event. Now with this information, you could talk to them and see if they need anything.

‍

‍

One of my personal favorite additions to this report is how you can understand which of your links were most popular. Think about the newsletters you send your alumni and how useful it would be to know what your alumni liked the most.

‍

‍

You can also access a tidy print report to share how your emails are doing with your colleagues or alumni board.

The best part about this launch is that it also covers all the emails you have sent out in the past! Go ahead, dig in, and let us know what you find :)

One of our product philosophies has been to provide you data that help you take decisions. This is another powerful manifestation of that. I’m excited to understand how this helps each of you. Please let us know what you think.