Email Engagement Insights

Email Engagement Insights




July 11, 2017

Last modified: 

As the Almabase product evolves, we want to equip you with all the information you need to take better decision driven by data. Many of our partner organizations have already taken advantage of tracking how engaged each of their alumni are with their organization on Facebook. We’ve also recently announced how you can keep a closer track of your email communication through the group members feature and sent email analytics.

Bringing both these ideas together, we’ve now enabled a way for you as an admin to see exactly how every single member is engaging with your email communication. Using these insights, you now have a more holistic picture of a member’s engagement.

As you can see from this screenshot, you will see a timeline of all the engagement on emails sent to this member. From the summary tab, you can view a specific member’s open and click rates. You can drill down and see what links they have clicked, what emails they have opened and get a sense of what this member is interested in.  

Here are some tips on how to use this information:

1. If you are meeting an alum, visit their profile and browse through the About and Engagement tabs. This will tell you not just who they are, but also how they engage with your organization. It makes for a very effective meeting.

2. When you want to make an ask to an alum, get to know their interests by looking at how they’re engaging with you, and construct the right ask — whether it’s time, talent or treasure.

3. If you want to find volunteers to help you with a new program, start by sending out an email with the idea and find alumni who have engaged with that email. Contact them to quickly find your volunteers.

As I always say, there are always surprisingly new ways each of our partner organizations have used the data we provide. So please do keep your feedback coming in :) 

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