Donation pages are the interface for your donors to make a change. In this blog, we're going through 9 great examples you can take inspiration for your next page.
Anwesha Kiran
Updated:
May 25, 2026
Summary
• Make it incredibly easy for donors to complete their gift by simplifying your form fields and ensuring the process takes under two minutes, which is key for improving donor participation.
• Emphasize the tangible impact of every donation with clear numbers, stories, or visuals, helping supporters truly understand how their contribution makes a difference to your fundraising campaigns.
• Boost long-term fundraising by making recurring giving prominent and attractive, perhaps framing it as joining a special community or highlighting its consistent impact.
• Build donor trust by prominently displaying transparency signals, like third-party ratings or clear explanations of how funds are used, which is especially crucial during specific fundraising campaigns.
• Ensure your donation page is fully optimized for mobile devices and integrates seamlessly with your CRM, so you can track gifts accurately and personalize future alumni engagement efforts without extra hassle.
• Discover inspiring real-world examples from institutions like Punahou School, UCLA, and MIT to see how they successfully use compelling storytelling, flexible giving options, and strong branding to maximize gifts.
A strong donation page can be the difference between an inspired gift and a missed opportunity. With donors expecting a fast, trustworthy experience, the design and strategy of your giving page matter more than ever.
In this article you’ll find best-in-class donation page examples from schools, universities, and nonprofits, as well as actionable takeaways to help your institution inspire more gifts.
💡If you want a page that inspires giving and syncs seamlessly with your donor database, check out Almabase’s Giving Module.
Punahou leveraged their 175th anniversary celebration to create their most successful fundraising campaign in school history. The Ku'u Punahou campaign raised over $176 million from more than 12,800 donors with 40,000 individual gifts. The campaign effectively connected historical legacy with future vision, emphasizing how gifts would support cutting-edge learning environments, expand need-based financial aid, and inspire students to "pursue lives of purpose".
Why it works: Their donation platform provides clear funding priorities including the Punahou Fund for current needs, PunsUnited for student financial aid, and specific capital projects, while offering multiple giving vehicles from cryptocurrency to IRA distributions.
Takeaway: Tie major fundraising campaigns to significant institutional milestones while providing clear, varied pathways for different donor interests and capacities.
Why it works: The platform supports over 150 academic departments, faculties, and research institutes, offering donors a comprehensive range of causes from student support (including scholarships and bursaries) to cutting-edge research spanning climate change to cancer research, plus historic preservation and global outreach programs.
The platform is genuinely international-friendly, supporting multiple currencies and UK Gift Aid (adding 25% to donations). It uses various payment methods including international bank transfers, and provides tax-efficient giving structures through partnerships like Cambridge in America and Transatlantic Giving Circle, making it accessible to donors from the US, Europe, India, and beyond.
Key feature: Comprehensive cause selection across all academic disciplines combined with seamless international giving infrastructure.
Takeaway: Offering diverse funding priorities while optimizing for global accessibility significantly expands both donor engagement and gift potential.
UCLA’s donation page emphasizes the collective impact of gifts of all sizes, framing every donation as a valuable contribution to a larger circle of support. The page spotlights the university’s multi-year fundraising drive, presenting goals and clear priorities such as student scholarships, faculty research, and campus initiatives. Donors can choose from a wide range of designations: schools, departments, or specific programs, and the form makes it easy to give once or set up a recurring pledge. Campaign progress updates and donor stories reinforce momentum, while the blue-and-gold branding keeps the experience unmistakably UCLA.
Why it works: By reinforcing that every gift counts and supports a shared mission, UCLA creates an inclusive and motivating environment for donors at all capacity levels. This sense of community nurtures donor loyalty and encourages repeat giving, from modest contributions to major philanthropic commitments.
Key feature: Messaging that connects individual gifts to a broad, impactful community mission.
Takeaway: Position donations as part of a collective effort that transcends the institution, inspiring donors with a compelling sense of shared purpose.
MIT’s donation page uses an interactive grid of impact cards instead of a traditional banner. Each card highlights a key funding priority—such as “Approximately 40% of MIT’s operating budget relies on unrestricted dollars,” and “Over 25% of first-year graduate students are supported by fellowships.” Donors can hover over each card to reveal concise impact statements and click “Learn More” to dive deeper or give directly to that area.
Why it Works: The card-based layout engages donors by inviting exploration and discovery, turning passive scrolling into active interaction. By surfacing bite-sized data points about financial aid, unrestricted funding, and fellowship support, MIT appeals to diverse donor motivations, whether they value student support, institutional flexibility, or graduate research. The clear, quantifiable facts build credibility, while the hover-to-reveal design keeps the page visually clean yet informative.
Key feature: Interactive impact cards with hover-revealed data points tying gift options to specific institutional needs.
Takeaway: Use interactive, data-driven elements to educate donors about multiple priorities, letting them choose what resonates most while maintaining a clean, engaging design.
UT Austin’s “Ways to Give” page offers a comprehensive menu of 14 distinct giving channels, from traditional methods like mail-in gifts and wire transfers to strategic options such as matching gifts, appreciated securities, endowments, and estate/planned gifts. They also feature specialized pathways for UT employees (payroll deduction), international donors, and industry or foundation partnerships. Each option includes a brief description of benefits, such as tax advantages for securities gifts or legacy impact for endowed funds, guiding donors to the method that best aligns with their needs and goals.
Why it works: By presenting diverse giving vehicles in a single, clearly structured page, UT Austin accommodates donors at every level and life stage. This breadth of options signals inclusivity and respect for individual donor circumstances, strengthening trust and inspiring larger, more strategic commitments.
Key feature: Detailed, side-by-side descriptions of multiple giving vehicles tailored to varied donor profiles.
Takeaway: Empower donors by offering clear, well-explained giving channels that match diverse preferences, maximizing both participation and gift size.
What they did: Stanford’s Giving site serves as a one-stop destination for every type of donor. “How to Make a Gift” section organizes every giving method into three clear columns: Give Now, Give Over Time, and Plan Your Gift. Under “Give Now,” donors can contribute online, by phone or mail, through stocks or wire transfers, or via memorial, matching, or international gifts. “Give Over Time” highlights new pledges, pledge payments, and recurring gifts, while “Plan Your Gift” details options like bequests, life-income gifts, donor-advised funds, and other asset-based contributions. Each link opens concise guidance so donors immediately understand requirements and benefits such as tax advantages or long-term impact.
Why it works: This tiered layout simplifies a complex set of choices. Donors can instantly self-select whether they want to give immediately, spread payments over time, or create a legacy gift, without wading through multiple pages. By presenting planned giving alongside quick online options, Stanford invites both spontaneous and strategic donors, signaling professionalism and respect for different financial circumstances.
Key feature: Three-column structure, “Give Now,” “Give Over Time,” and “Plan Your Gift”, that clarifies intent and shortens the path to the right giving vehicle.
Takeaway: Grouping donation methods by timing and complexity helps donors quickly find an approach that fits their goals, increasing both participation and the likelihood of larger, long-term commitments.
Charity: water did something exemplary with online giving through their “100% Model”, ensuring every public donation funds clean water projects, while operational costs come from private supporters. Their donation page appeals to donors of all levels, highlighting that just $40 can bring one person reliable access to clean water. The giving form encourages small, meaningful gifts, reinforced by clear, low-pressure messaging and a welcoming design. Donors can also give in honor of someone special, adding a personal touch that widens participation.
Why it works: The low-barrier entry point clearly states the tangible impact of every dollar, making action feel accessible to all. This transparent, approachable style removes hesitation from new and returning donors alike.
Key feature: Transparent cost-of-impact messaging (“$40 brings clean water to 1 person”) and personalized giving options.
Takeaway: A combination of radical transparency and inclusive, low-pressure donation options makes every supporter feel valued, lowering the barrier for action and building long-term loyalty.
The American Red Cross places credibility and transparency at the forefront on their donation page by prominently displaying their 4-star Charity Navigator rating.
They provide donors clear choices to give toward specific disaster relief efforts (such as wildfire relief or hurricane response) or general emergency preparedness, ensuring funds are allocated to donor-intended uses. These trust badges and fund-designation options reassure potential donors about the responsible handling of contributions in times of crisis.
Why it works: In disaster fundraising, trust is paramount. The presence of third-party certifications and transparent fund allocation reduces donor skepticism and encourages first-time giving. Having clear, situational giving opportunities tied to recent emergencies increases relevance and urgency, motivating donors to act quickly.
Takeaway: Demonstrating strong third-party accountability and offering clear, cause-specific giving choices build donor confidence, especially important in emergency response fundraising.
Why it works: WWF frames monthly giving as joining their "WWF Heroes" community, emphasizing how monthly donations provide "dependable support for global conservation efforts". Their donation pages offer membership benefits including quarterly World Wildlife magazine, annual calendars, and exclusive updates. They make monthly giving attractive by highlighting that 84% of spending goes directly to conservation and offering thank-you gifts for donations of $16+ per month.
Key feature: Monthly giving positioned as exclusive membership with tangible benefits.
Takeaway: Present recurring gifts as joining a special community with exclusive perks rather than just a payment method.
The examples above show that high-performing giving pages share a core set of traits:
These shared elements ensure donors can give with confidence, understand their impact, and complete a gift in minutes. These are key ingredients for sustainable, long-term fundraising success.
Use this short checklist when reviewing your site:
💡Almabase’s Giving Module integrates directly with RE NXT to automate processing and personalize appeals. → Learn more
Whether you run a K-12 school, university, or global nonprofit, we hope that these donation pages and our tips have proven that clear design, trust signals, and emotional storytelling go a long way in the effort to convert visitors into donors.
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Anwesha Kiran
Nonprofit and university websites have made significant strides in the past several years to improve the accessibility of their websites. Web accessibility means that your organization’s website pages, including your online donation page, are usable and legible for all visitors.
Making your donation page more accessible involves following accessibility guidelines, but it also includes your efforts to make your donation form more visible and recognizable across your website and other digital platforms.
Specifically, we’re going to look at four ways to craft a more accessible donation page:
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Offering supporters an accessible, easy-to-use donation process is the first step of your overarching donor stewardship plan. When your donation form is easy to use, donors will face fewer barriers to giving, providing them with a positive experience.
The first step in making your organization’s online donation page more accessible is following the Web Content Accessibility Guidelines (WCAG). These are universally-recognized regulations for creating web content that’s usable for all.
When it comes to nonprofit and university web accessibility, these guidelines provide a clear checklist to review when updating your organization’s website. Here are just a few of the features your online donation page should include, according to the WCAG:
A WebAIM study of the top 1,000,000 home pages found that the most common accessibility errors include low-contrast text, missing alternative text for images, and empty links. The study points out that addressing just a few of these most common errors would significantly improve accessibility across the web.
The same concept is true for your organization’s donation page. Just a few quick updates can dramatically improve the accessibility of the page, making it available to a wider audience.
Another aspect of making your donation form more accessible is ensuring that it’s usable on all devices. This includes desktops, tablets, and mobile phones.
Bloomerang’s guide to donation page best practices recommends the following tips for creating a mobile-friendly donation form:
With a mobile-friendly donation page, your audience members can give online whenever they want without having to pull out their laptops.
Calls to action (CTAs) are links, buttons, and other digital elements you use to direct traffic to your online donation page. CTAs make your donation form easier to find, reducing the time required to submit an online donation.
Your digital fundraising strategy should include a variety of CTAs across your online marketing platforms, including:
Use eye-catching colors and large font sizes to make your donation page CTAs stand out. Also, make sure any buttons you create follow the recommended WCAG color contrast guidelines.
You can also use strategic wording to vary your CTAs. For example, instead of saying “Donate Now” on every CTA, you might say “Show Your Support” or “Leave a Legacy.” This catches donors’ attention and helps draw the connection between their donations and your organization’s ability to make a positive impact.
Supporters will feel more comfortable filling out your donation form when it’s fully branded to your organization. Including your organization’s branding makes it clear that donors’ gifts will go directly to your organization.
Familiar branding makes your donation page more trustworthy for supporters, especially first-time donors who aren’t as familiar with your organization’s donation process.
For example, your donation form should feature your organization’s recognizable:
Ensure that these branding elements adhere to accessibility standards. For instance, make sure your font is large and legible, use simple language in your written copy, and ensure there’s sufficient color contrast between your brand’s foreground and background colors. Include accessibility policies in your web style guide so that all of your online branding is uniform and accessible.
Creating an accessible donation page can improve your organization’s fundraising results for any campaign, from your annual fundraising efforts to your giving day and more. Your accessible donation page will make your giving options available to a broader audience, creating a more user-friendly experience for your supporters.
4 Strategies to Make Your Donation Page More Accessible
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Ann Fellman
December 13, 2022
12 minutes
We’ve talked in length about some good events and the event management or fundraising tools that can make them succeed consistently. This time, we’re taking a step back and at the basics of fundraising event planning.
In this blog, we’re going through the essentials to turn your fundraising ideas into successful events that don’t just reach your targets but create powerful memories to strengthen your cause. Let’s get started.
As with every advancement initiative, the goals are where everything starts and leads back to. We’ve talked about the importance of Smart, Measurable, Attainable, Relevant, and Time-based (SMART) goals in a past blog. While creating the goals that will define your fundraising event, keep the following questions your attendees would have in mind:
Apart from these questions, your available staff time, target audience, budget, and other upcoming institution events will play a big part in shaping your scope for your event. Take your time with this step as the right goals are the foundation of a successful event.
Depending on your audience, budget, and goals, you may choose from a variety of fundraiser ideas, such as:
No two events are truly alike, and depending on the success of your fundraiser, a bold new approach might just be your next hallmark annual event.
As you’re not just planning any event, how you want to introduce fundraising to your event is going to be very important. Remember, a fundraising event can have multiple revenue streams. For example:
Nowadays, institutions usually look to include diverse fundraising methods in their fundraisers. This is also where pairing the right event with the right fundraising method can greatly impact your raised amount.
Now that you know what type of event you want as well as how you’re going to raise funds during it, it’s time to put the right tools to work. Pretty much every modern institution uses a fundraising platform to streamline their events and fundraisers. These tools help you:
and much more.
Platforms like Almabase help streamline these logistical elements, allowing you more time and energy to focus on fostering genuine connections with your donors.
Now that the building blocks are coming into place, it’s time to decide on arguably the most important part of an event, the people. You’ll want to form a committee of people to take on and help with specific parts of the event including but not limited to:
Apart from the above, you’ll want to think about corporations, non-profits, and associations that may want to play a pivotal role in helping you bring your event to life.
Now that all the bits and bobs are there, it’s time to lock in a specific place and time. It seems fairly basic but keep in mind that:
You’ve got all the info ready to go. But it doesn’t mean anything if it doesn’t reach the right audience. And even if it does, what type of messaging should they receive and when should they receive it so that they truly feel like attending or giving? That’s where your event marketing comes into play. You’ll want to make use of channels such as:
and much much more to get your event and your cause heard. Make sure that your marketing emphasizes how your fundraiser can help your cause of choice.
Even the most tight-knit plans have a chance of going wrong. A 10-minute delay caused by faulty audio equipment might just be that small little factor that disinterests a potential first time donor.
These are good things to keep in mind but ultimately, your contingencies may have to be just as unique as your event.
Nowadays, the event doesn’t truly end when the last guest leaves. Following up with attendees is crucial to maintaining their engagement and potentially turning them into loyal supporters. Post-event action items include:
Gratitude and proactive follow-ups go a long way in building long-term relationships with your supporters.
The ultimate measure of a successful fundraising event isn’t just the dollar amount raised but also the connections made and how deep those connections go over time. To turn your attendees into loyal supporters, you’ll want to consider some steps such as:
By nurturing these relationships, you're creating a network of passionate supporters who are more likely to advocate for your cause and contribute to future initiatives.
Fundraising events have certainly not gotten any easier to plan and host in the past few years. Donors and alumni in general simply expect more, and you can’t just rely on your long-time donors alone. However, we hope that this guide, despite just scratching the surface, was able to give you some ideas for your next fundraising event.
If you’re looking for a partner to help you manage events, engage alumni, and raise funds, do give us a shout and we’ll happily walk you through how we can help with your own personalized demo! ⤵️
How to Plan a Fundraising Event to Maximize Donations
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Today's alumni represent far more than potential donors. They're engaged community members, passionate advocates, and partners in your institution's mission. Nowadays, the most effective ways to boost alumni donations are more aligned than ever with forging long-term relationships.
Building meaningful relationships with them requires a strategic blend of personalization, compelling storytelling, targeted outreach, innovative digital tools, and authentic community building. In this blog, we’ll be exploring some of the most effective ways to boost alumni donations to ensure a long-term mutually beneficial relationship with your community.
Nobody wants to feel like just another name on a mailing list. Research from Salesforce reveals that 66% of people expect organizations to truly understand their individual needs and preferences, and alumni are no exception.
The most successful donation campaigns start with smart segmentation that treats each alumnus as a unique individual with distinct interests and giving patterns. Instead of generic appeals, imagine sending messages like: "Remember the library you helped fund five years ago? Here's how students are using it today to launch groundbreaking research." Or: "We know you were passionate about theatre during your time here - would you consider supporting this year's student production?"
💡Behaviorally-targeted email campaigns see conversion rates that are 2.8 to 300 times higher than those using generic messaging. A simple personal touch can deliver remarkable results.
A donation is as much about impact as it is about money. It’s about making a contribution. When alumni understand how their contribution changes lives, they're far more likely to give.
Research shows that 87% of donors are influenced by emotional appeals. Some research even suggests that when people view emotional narratives, their brains release oxytocin, the "connection hormone," leading participants to donate 56% more compared to those who didn't experience this response.
The best alumni stories follow a simple arc: challenge, impact, and hope. "Sarah couldn't afford textbooks. Thanks to alumni donations, she received a scholarship. Today, she's a pediatric nurse saving lives."
Alumni are far more likely to give when they feel part of a vibrant community rather than simply being solicited for gifts. According to RNL's 2024 National Alumni Survey, alumni who feel connected to their alma mater are 23× more likely to donate than those who feel disconnected.
Regional in-person and virtual events such as coffee chats, panel discussions, live webinars re-establish bonds among classmates and with the institution. Alumni who participate in live events are 2.5× more likely to donate compared to non-attendees.
Formal mentoring pairs current students with alumni, fostering intergenerational relationships and affinity. Alumni who serve as mentors are 156% more likely to have donated to their institution.
Feeling part of an alumni "in-group" fosters lasting emotional bonds. Regular non-fundraising interactions build credibility, making alumni more receptive to donation appeals when they come.
Pro Tips:
By prioritizing genuine community building before making asks, institutions cultivate lifelong relationships that underpin sustainable fundraising success.
The most successful fundraising are extremely data-driven. A truly data-driven campaign goes beyond email open rates to leverage the full spectrum of alumni behavior at every stage of your strategy.
Website behavior, such as, time on your giving page, clicks on impact stories can reveal "warm leads." For most nonprofits for example, a good donation-page conversion rate falls between 1% and 4%.
Social media engagement also uncovers high-potential donors. Institutions that adopt integrated social media tools see up to 40% higher fundraising results compared to peers who don't. Social referrals drive 87% of second gifts, making click-path tracking from posts to donation forms essential.
Among Americans who volunteer with a nonprofit, 79% also make a financial contribution to that organization. High-net-worth volunteers are 69% likely to volunteer after giving, creating a powerful cycle of engagement.
Small tweaks in email subject lines, calls to action, or landing-page layouts can yield large gains. A/B testing subject lines can improve open rates by up to 49%. Test one variable per experiment, such as the subject line, the preview text, or sender name,to achieve statistical significance.
💡Use platforms like Almabase to unify event, web, social, and volunteer data into a single dashboard. This enables you to segment audiences by real-time engagement and launch targeted campaigns while reducing donor fatigue.
Adding a competitive edge to your annual giving day can transform a simple fundraising push into an immersive, high-energy event that drives both participation and dollars. Real-time leaderboards, head-to-head challenges, and unlockable goals create urgency, community pride, and social proof that motivate alumni to give and give again.
Not everyone can give $10,000, and that's okay. Micro-impact appeals show donors exactly how their small gift drives real outcomes, making a donation feel both achievable and meaningful.
According to NextAfter’s CaringBridge micro-ask experiment, framing a $25 ask lifted conversion rate by 39.1% and revenue by 32.9% over a control group.
Effective Micro-Impact Examples:
- $50: "Buys textbooks for one undergraduate student"
- $100: "Funds one month of internet connectivity for a remote learner"
- $250: "Underwrites a weekend retreat for four at-risk youth"
By showcasing how every dollar makes a clear difference, you empower more alumni to give and sustain long-term engagement through visible, immediate impact.
Former donors are some of your best prospects. Having given before, they already understand and care about your mission. A separate, impact-focused campaign such as "Here's what's changed since you last gave" could reignite their support.
According to Avid AI, reactivating a lapsed donor is 5× more likely to succeed than acquiring a new one. Blackbaud's research reports a first-year reactivation rate of 8.2% for donors lapsed in the last 1–5 years.
The most effective approach to lapsed donor reactivation starts with sophisticated segmentation using RFM (Recency, Frequency, Monetary) analysis. This method evaluates when donors last gave (Recency), how often they contributed (Frequency), and their total giving amount (Monetary value). Each factor serves as a predictor of future giving likelihood.
Then layer in peer-cohort data (“Class of ’19 peers have funded three new research labs this year”) to harness social proof.
Institutions using RFM segmentation isolate over 90% of dollars likely to be raised in a reactivation campaign, driving highly targeted asks that respect donor history and maximize ROI
Instead of generic appeals, send a concise impact report—“Since your 2019 gift, 1,200 graduates have completed their degrees debt-free, and our new scholarship program supports 45 students each year”—paired with a 60-second video testimonial from a beneficiary. The Association of Fundraising Professionals has found that as many as 87% of donors are influenced by emotional appeals in their decision to give. Universities using video in alumni campaigns see up to 72% quicker giving-day participation.
Just as companies conduct exit interviews with departing employees, nonprofits should reach out to lapsed donors to understand why they stopped giving. According to The Chronicle of Philanthropy, conducting thoughtful exit interviews with lapsed donors can provide crucial insights into retention issues and help prevent future lapses.
Over half of nonprofit website traffic now comes from mobile devices, yet, mobile donation forms still underperform. If your alumni reach your page and are met with clunky design, tiny buttons, or endless fields to fill, they’ll bounce before you even register their intent.
Optimize your mobile giving flow with these evidence-backed tactics:
💡 Treat your donation form as a product. Use heatmaps to pinpoint drop-off points, and A/B test individual elements like field count, button text, or layout. Check out this blog on creating accessible, high-performance donation forms
Matching gifts don’t just double the donation they double motivation. When alumni know their contribution will be matched dollar-for-dollar, 84% say they’re more likely to give.
To make the most of this:
Matching and challenge campaigns work best when they’re highly visible, time-limited, and framed as collective impact tools. You’re not just asking for a gift, you’re offering alumni the chance to unlock additional funding, spark friendly competition, and amplify every individual contribution into a larger community achievement.
Timely, specific, and authentic gratitude closes the loop and transforms one-time givers into lifelong supporters.
First, thank donors within 24 hours. Nonprofits that acknowledge gifts in under 24 hours achieve a 60% donor retention rate, compared to the industry average which comes in at just under 35%.
Next, send short visual impact updates. This could look like a short 60-second video or an infographic that spotlights exactly what their gift accomplished. Crowdfunding campaigns featuring personal videos raise 150% more on average than those without.
Then, mark donation anniversaries with personal reminders like, “One year ago today, you funded our new reading room—here’s how it’s thriving.” Simply repeating your impact message in a follow-up mailing can boost campaign revenue by 33%, adding new gifts without cannibalizing the original appeal.
Finally, share real stories from beneficiaries: quotes or brief clips from students and faculty, so alumni see their legacy in action. When donors feel consistently seen and valued, they’re far more likely to give again when the next ask comes around.
The most successful fundraising programs have one thing in common: they treat alumni as partners, not prospects. When you combine data-driven insights with authentic storytelling and seamless giving experiences, you create a foundation where donors feel valued, informed, and eager to contribute.
Start with the strategies that align with your current resources—whether that's launching your first giving day competition or implementing micro-impact messaging. The institutions seeing 2-3x higher giving rates aren't doing anything magical; they're simply executing these proven approaches consistently.
10 Effective Ways to Boost Alumni Donations
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Anwesha Kiran
July 18, 2025
12 minutes
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