High school reunions are a key part of the alumni event calendar for any advancement team. We're bringing you a collection of ideas to inspire your next reunion.
Anwesha Kiran
Published:
December 9, 2025
Updated:
May 12, 2026
Summary
• Streamline your reunion logistics: Take advantage of smart tools to simplify invitations, ticket sales, and RSVP tracking, allowing your team to focus more on creating a great experience and less on administrative tasks.
• Tailor the reunion to the milestone year: Understand that a 10-year reunion calls for casual, flexible gatherings, while a 50-year event thrives on deep nostalgia and shared stories, ensuring each class feels truly celebrated and engaged.
• Spark genuine connection through shared memories: Incorporate elements like memory walls, digital yearbooks, or campus tours to naturally encourage alumni to reminisce, reconnect, and share their life journeys since graduation.
• Offer flexible event formats to boost participation: Consider multi-part events or weekend-long activities that accommodate varied schedules and preferences, making it easier for more alumni, including those with families, to attend.
• Go beyond small talk for deeper engagement: Introduce gentle conversation starters, a "story hour," or even a "future letter" project to help classmates share authentic reflections and strengthen bonds in meaningful ways.
• Track engagement to improve future events: Utilize data and analytics to understand what resonated most with attendees, giving your team valuable insights to plan even more impactful reunions and maintain long-term alumni connections.
Reunions today look very different from what they did a decade ago. Alumni want gatherings that feel personal, easy to attend, and worth the trip. In this blog, you’ll find a collection of high school reunion ideas built around connection, nostalgia, and community, along with examples that show how different classes brought their reunions to life.
A class reunion is a gathering of alumni who graduated in or about the same year, coming together to reconnect and celebrate the journey since high school. These events typically happen at major milestone years: 10, 20, 25, or 50 years after graduation, and offer a chance to catch up with old friends, meet families, revisit campus, and reflect on how much life has changed.
But strip away the formal definition, and a reunion is supposed to answer one question: "What happened to everyone?". Schools and alumni groups often use reunions to strengthen community ties, foster long-term engagement, and bring different generations of alumni back into the school’s story. Whether casual or formal, planned by volunteers or supported by the school, a class reunion creates space for shared memories and new connections.
A 10-year reunion usually has a very different energy from the later milestones. Everyone is still early in their careers, trying new cities, building friendships and families, and figuring out who they want to be as adults. The 10-year reunion, therefore, tends to be more informal than the later milestone years. Because of that, the most successful 10-year reunions tend to keep things easy, flexible, and social rather than overly formal.
A relaxed, low-pressure format works extremely well at the 10-year mark. Most classmates are busy with early careers, moves, and young families, so an easygoing gathering removes the anxiety of “performing” adulthood. A simple venue, approachable food, and a few nostalgic touchpoints are often enough to make people feel comfortable walking through the door.
A great example of this comes from Lawrence County High School, where the Classes of 2010 and 2011 teamed up for a joint reunion. They chose a local restaurant, set up a memory table with old photos, and kept the night centered on conversation rather than programming. Light activities like cornhole and karaoke added just enough structure without taking over the evening, bringing just the perfect balance for a milestone that’s more about catching up than ceremony.
This kind of warm, low-pressure planning is perfect for a 10-year reunion, making it easy for people to show up, relax, and reconnect.
A split-format reunion works really well for 10-year classes that want both familiarity and a night out. The daytime portion gives people a chance to revisit old hallways, see former teachers, and ease into the event. The evening portion creates a more relaxed, social space where classmates can unwind without the formality of being on campus.
Stuyvesant’s Class of 2013 used this structure to great effect. Their alumni association handled ticketing, reminders, and communication, which kept things organized from the start. The daytime event included check-in at the school, short welcome remarks and student-led tours. Later, classmates moved to a private downtown venue for a laid-back evening with hors d’oeuvres, a cash bar, and space to catch up at their own pace. Small additions like a photobooth and a “class cube” tour made the experience feel personal without being overwhelming.
Many 10-year groups prefer something low-key and social. A local brewery or taproom sets the right tone: no dress code, no long program, just conversations. Add a simple “Memory Wall” with photocopied yearbook pictures, candid shots from senior year, or even old school newsletters. It immediately sparks fun conversations (and a lot of “please don’t post this anywhere” laughter).
This format is inexpensive, easy to organize, and extremely popular with smaller classes.
Tips:
Instead of printing anything, many classes now build a simple digital yearbook before the reunion. Each person submits a quick update, could be a new city, job, pets, partners, fun facts. Display it as a looping slideshow at the venue (and don’t forget to share a link with those who can’t attend).
This setup breaks the ice instantly, so people walk in already knowing a bit about each other, skipping the repetitive “So, what have you been up to?” conversations.
Why it works for 10-year reunions: Everyone’s still figuring life out, so short, light-hearted updates feel natural.
Tips:
Optional: create a “Most surprising update!” or “Coolest pet names” section for fun
A guided campus tour works surprisingly well at this milestone. Buildings have changed, teachers have retired, and the nostalgia hits quickly. If your school has a strong alumni network, pair the tour with a short, informal panel featuring 2-3 classmates speaking honestly about their lives after graduation: career changes, unexpected turns, or even things that didn’t go as planned.
It keeps the reunion grounded and real, and it gives everyone something to talk about afterward.
Tips:
Optional: record a few “message to future classes” clips for a digital archive that other cohorts can access.
Two decades after graduation is a powerful milestone: many alumni are settled in careers, maybe raising families, or simply living lives far from their hometowns. A 20-year reunion has the potential to be a meaningful chance to reconnect socially and reflect on how far everyone’s come.
A 20-year reunion doesn’t need a packed schedule to feel meaningful. At this stage, most classmates value time to sit, talk, and reconnect without feeling rushed. A casual evening built around conversation often creates the warmest, most memorable atmosphere.
The Class of 1995 from New Smyrna Beach High School used this approach beautifully. They chose a relaxed local venue, skipped the formal agenda, and let the night unfold naturally. A beloved former teacher joined the gathering, which instantly sparked stories and brought back shared memories. Even classmates who didn’t drink felt comfortable staying the whole evening because the focus was on small-group conversations, gentle reconnection, and catching up after two decades apart. You can read the alum’s full recap here.
Tips:
A single dinner works for weddings, not reunions. For a 20-year milestone, people are juggling toddlers, teens, time zones, and travel schedules, so a mini-weekend works better than a one-night sprint. Give your classmates room to ease in, reconnect at their own pace, and choose the vibe that fits their life now.
It acknowledges that 20 years after graduating high school, some people want nostalgia, some want a party, some need to put their kid down for a nap before they can do anything at all.
Tips:
Instead of centering the night around drinks or a DJ, build it around the one thing everyone truly came for: shared memories. A simple memory wall: yearbook photos, team shots, prom pictures (those cursed early-2000s hairstyles), becomes the gravity point of the evening. The second someone says, “Oh my god, look at us!”, the storytelling starts on its own.
Scatter a few small tables with gentle conversation prompts, such as, “most unexpected path since graduation,” “an inside joke you still remember,” “a teacher you’ll never forget.”, and let the magic unfold. People will drift organically: from the photos into real conversation.
Tips:
If your class needs a nudge to break out of small talk mode, add something lively: a school-history trivia round (“Which teacher had the catchphrase __________?”), a quick softball or volleyball match, or a throwback theme like “2005 Night” where people come dressed in peak-era fashion.
A little structure boosts the energy without turning the night into a boot camp. Trivia helps mix friend groups, while sports let the athletic alumni relive their glory days. A themed micro-party gives everyone something to laugh about (“Why did we all own neon belts?”).
Tips:
The 25-year milestone is a moment when many alumni are reflecting on where life has taken them. Careers have settled, families may have grown, and priorities may have shifted. A strong 25-year reunion honors this stage by creating experiences that mix nostalgia with celebration.
At 25 years out, everyone’s life looks wildly different: some are switching fields, some are launching businesses, and others are wondering what comes next. A short, friendly speed-networking round turns those big life shifts into points of connection rather than awkward small talk. It feels more like “adult show-and-tell” than corporate networking, which is exactly why it works.
Tips:
It doesn’t need to feel formal. Think of it as adult show-and-tell with a purpose. Alumni often reconnect more deeply when they hear what life looks like for people in similar phases.
Instead of hoping meaningful conversations “just happen,” create a dedicated, cozy corner built for depth. Soft lighting, comfy chairs, and simple prompt cards (“One thing teenage me wouldn’t believe…” / “A moment that shaped me…”) gently nudge people into sharing the real stuff.
At 25 years, these stories come easily. People have lived entire lives since high school, and giving them a safe, inviting space unlocks moments they’ll remember long after the reunion ends.
Tips:
Instead of a basic campus tour, elevate the experience by adding “memory stations” in key locations. For example:
A 25-year reunion is the perfect time for a lighthearted award ceremony. Keep categories warm and inclusive:
Tips:
Invite classmates to write a short letter to their future selves (or to the whole class as a group activity), to be opened at the 50-year reunion. This becomes surprisingly emotional: people write their hopes, predictions, gratitude, and sometimes things they wish they’d said back then.
A 25-year reunion is the perfect moment for it - far enough from high school to reflect deeply, close enough to still imagine the next 25 years.
Tips:
A memory-driven setup works incredibly well at a 50-year reunion. Classmates often arrive hoping to reconnect with their younger selves just as much as with one another, and a thoughtful display of old photos, yearbooks, and school keepsakes makes that connection instant. These items do the heavy lifting by sparking stories, jogging long-forgotten details, and creating natural conversation starters without any formal programming.
The Class of 1975 at Sioux Valley High School leaned into this beautifully. Their reunion featured worn yearbooks, event photos, sports snapshots, and even a small mascot pin created as a commemorative keepsake. People lingered around the tables, laughing at hairstyles, pointing out familiar faces, and retelling moments they hadn’t thought about in decades. It turned the room into a shared time capsule - exactly the kind of setup that brings people together effortlessly.
Tips:
For a 50-year class, stories are the real entertainment. Create a small stage corner: soft lights, two chairs on the stage where classmates can share short, true stories: the prank that nearly got the whole class suspended, the teacher who changed someone’s life, the moment after graduation that sent everything in a new direction.
A gentle moderator keeps things warm and encouraging so even the quieter voices feel comfortable stepping up.
Tips:
Instead of stiff reunion photos, set up a portrait corner where each classmate gets a simple, well-lit photo taken while holding a small whiteboard with a personal message. Prompts can be reflective or funny:
“One lesson I learned in 50 years…”
“My proudest moment…”
“One thing I’d tell my 17-year-old self…”
The result is a collection that’s part photo album, part time capsule.
Tips:
Fifty years out, people are proud to introduce their grown children and even grandchildren to the people who knew them as teenagers. Instead of inviting families to the entire event, open just one hour before the main dinner as a “family open house.”
Kids and grandkids can wander through a photo display, watch a short class slideshow, or flip through yearbooks while alumni tell the stories that usually only come out at reunions.
Tips:
Manage all your reunion communications in one place: from personalized email invites to RSVP tracking. Almabase integrates with systems like Raiser’s Edge NXT, ensuring updates sync automatically so nothing falls through the cracks.
Create tiered ticket options (early bird, VIP, dinner-only) and track payments securely without juggling spreadsheets. Almabase handles everything end-to-end, making registration easy for both your team and your alumni.
Segment alumni by class year, location, or past attendance to send reminders that feel personal rather than generic. With targeted messaging, you can reach the right people at the right time.
Build momentum with pre-event conversations, photo sharing, and event updates — all through your branded alumni community powered by Almabase. Keep the connection alive even after the reunion is over.
Use Almabase’s reporting dashboard to measure attendance, engagement, and post-event giving. Understand what resonated most with alumni and use those insights to plan even better reunions in the future.
Turn these reunion ideas into a real, seamlessly run event. Almabase gives you the tools to bring it all together with ease. Request a personalized demo now and see how you can level up your next reunion!
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Anwesha Kiran
A high school reunion allows alumni to relive memories, celebrate growth, and forge or rekindle connections. Yet orchestrating them has required better and better planning over the years. Alumni are more scattered than they used to be, their calendars fuller than ever, and their expectations higher. You can improvise your way through a high school reunion but planning a memorable reunion is no easy task today.
Luckily, there are decades of past experiences and learnings to guide you and in this blog, we’re going to condense all that expertise into actionable strategies that make your event truly worthwhile. Let’s get started:
Your alumni are at the heart of every reunion so it makes sense that your first priority will be who the reunion is for. Every other bit of planning branches out from this core decision. For example,
- a reunion based on a school milestone (say a 20th anniversary) will draw in a larger crowd
- a reunion for a specific batch (2004 batch for example) or a geographic location (like the school’s district) will be smaller and better for deeper connections
- interest groups (say, 2005 state champions team) are great for reuniting like-minded people for a specific cause
Even the relatively smaller reunions today require more than one person to organize successfully. This is where you should look for students, alumni, or staff who might be willing to volunteer. Depending on the scale of your reunion, you may need anywhere from a couple of planners to a whole committee to help in each stage of your planning. Keep in mind that each helping hand can also be an
Themes serve as the emotional backbone of a reunion. We can’t choose your theme for you as this depends entirely on your audience, budget, and the goals you have in mind. However, we can provide you with some types and examples of reunion themes to help generate some ideas:
- based on alumni batch (for example, an 80s dance for multiple batches with a nostalgic theme)
- based on school traditions (say, a sports-themed event with decorations based on team colors and past achievements, accompanied by a friendly game between alumni)
- based on seasonal timing (like a summer bash or a winter formal event)
Financial planning can make the difference between a memorable reunion and a fiscal disaster. Start by itemizing non-negotiable expenses such as venue deposits can catering. These two will take up a large chunk of your budget.
You’ll also want to think about how you want to monetize your event (apart from the typical ticket sales). You can consider Implementing tiered pricing through early bird discounts or premium tickets that include accommodation or commemorative yearbooks. Crowdfunding platforms can be great to help you subsidize costs for financially constrained attendees or farther alumni as well. Finally, always allocate 10–15% for unexpected expenses like overtime fees or weather-related adjustments.
Venue choice profoundly impacts attendance and atmosphere. Hotels offer convenience with built-in accommodations, while outdoor spaces allow for more activities and picnics. When evaluating locations, scrutinize any possible hidden costs. Some venues may charge extra for cleanup, equipment, or security.
As for the time, consider the schedule of your alumni to maximize attendance. Holiday weekends might boost availability but could conflict with their family obligations. You can also consider hybrid options, such as a Friday evening cocktail hour for local professionals and a Saturday brunch to travelers.
Once you have your audience, theme, budget, and other basic details ready, it’s time to set up the main online hub for people to learn about your reunion—your reunion website. This is a crucial step as you will probably be reaching out through online communication and you’ll want all your CTAs to lead back to it.
Depending on your team and the resources available, you might already have a solution like Almabase that can easily set up an event page for you, or you may need to manually create a webpage from scratch. Whatever it is you go with, make sure that all the vital details and registration links are up and working. You’ll also want to keep updating the page with updates, maps, walk routes, and teasers as the reunion gets closer.
Now it’s time to spread the word and attract eyes towards your upcoming reunion! Promote your reunion on relevant school pages, social media platforms, and directly to alumni inboxes. While physical invitations can be seen as accommodation for less tech-savvy people, they are also a great means to create a heartfelt invitation. Here are some other things to keep in mind while promoting your reunion:
- Your promotions should have all the necessary details (who it’s for, theme, time, place, route, etc.) or direct them to where they can find all of it.
- Some alumni may respond with questions. Keep an eye on your inboxes.
- Promote volunteers or supporters to humanize your event further.
- Share any important updates as soon as possible to avoid frustrated travel bookings and reschedules from interested alumni.
While your initial budgeting would have accounted for a lot of your expenses, some other potential expenses are best dealt with a month or a few weeks before the date of your reunion. These include:
- dietary preference surveys and corresponding orders to caterers
- shots list and other requirements from photographers/videographers
- attendee gifts
It goes without saying but make sure your potential attendees stay interested and informed. Keep mentioning any ticketing changes, crowdfunding opportunities, or fundraising goals associated with the reunion in your regular communication. As the reunion gets closer, you can switch to more frequent communication to build up hype and inform them of any important updates.
Depending on the audience you gathered, you can try a variety of alumni engagement methods after your reunion. If you had a reunion of similarly minded or hobby-specific alumni, you can create online interest groups to keep the conversation going. For the most part, digital engagement will be your friend. Annual virtual meetups via Zoom can maintain momentum between in-person gatherings, ensuring your class’s story continues to unfold.
For philanthropically inclined classes, establish scholarship funds or community service initiatives that extend the reunion’s impact. Alumni located nearby can be engaged through volunteering opportunities to turn them into active supporters as well.
Finally, make sure to include your attendees in your marketing and social media strategies as a segment so you can measure and compare your engagement strategies with other events over time as well as target specific initiatives to interest them.
We recognize that it takes a lot of planning and logistical execution behind the scenes. That’s why we’ve come up with a neat little editable checklist to help you plan your next high school reunion. No strings attached, check it out here!
Your school’s alumni database should be the first place you look. Social media platforms, yearbooks, and connections to staff or contactable alumni should help you fill out the gaps to build a comprehensive list. For a larger reunion, you may want to form a committee specifically for this task.
A memorable reunion isn’t just about reliving old memories but also making new ones. It is about reconnecting or even making new connections through a common alma mater. Keeping this in mind, you can plan activities and venues that your alumni will remember fondly. Your post-event engagement will also play a major part in their impression of the event.
It is ideal to start planning 6-12 months ahead to secure venues, track down alumni, and gather feedback. You should ideally look to finalize RSVPs and payments 1-2 months before the event.
Your event management platform of choice should be the place for all RSVPs and ticket sales. If you don’t have one, you can use specialized tools for each task such as a combination of Google Forms, Facebook events, and Mailchimp to track responses.
You can try to increase attendees by including virtual events for alumni who won’t be able to attend. If you want to keep if offline, you can use the lower attendance as an opportunity to have an intricately personalized event that will make the attendees glad they made it.
Guide to Planning a Memorable High School Reunion
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Alumni events have evolved throughout the decades and have taken many forms to become the powerful touchpoints that strengthen engagement, loyalty, and fundraising that we know them for today.
Their importance has only grown for advancement teams looking to fundraise and engage alumni. For example, the University of Delaware partnered with Blackbaud to refine its event-driven outreach and reported a 43% increase in fundraising dollars. It’s a reminder of how events stay at the heart of alumni experiences and drive both engagement and fundraising simultaneously.
Today, we’re going back to the basics and looking at why events continue to be at the heart of advancement teams and what they bring to the table today.
Advancement professionals generally consider events as the most effective activity to engage alumni. In-person gatherings in particular offer the irreplaceable value of face-to-face connections, while hybrid formats make it possible for alumni across the globe to join in. Together, these formats keep communities active and connected in ways that emails or newsletters alone can’t achieve.
A well-planned alumni event often becomes the spark that triggers mentorship drives, giving, and the gradual growth of your constituent community. They serve as anchors in the alumni journey, offering memorable moments that fuel long-term engagement and creating touchpoints that keep alumni coming back.
Here are 10 key benefits of alumni events in 2026, each showing how the right strategy can turn a simple gathering into a lasting impact for your institution and community.
The true mark of an alumni program is when events evolve from being occasional highlights to becoming part of the institution’s culture. Alumni who attend one event and have a positive experience are more likely to show up for the next, to mentor a student, to make a gift, and to stay connected in between. Over time, these small touchpoints compound into lifelong support, and mutual support is crucial for building communities.
Events have become cultural community touchstones that are both natural and enduring, creating a culture that grows stronger with every gathering. This is why alumni events today are both a great opportunity as well as an important responsibility.
When alumni attend a reunion, regional mixer, or even a casual alumni picnic, they’re showing they still feel connected to the institution. That act of participation often becomes the first step toward giving back. Engaged alumni are naturally more likely to become donors.
By creating an inspiring and positive atmosphere, you can motivate alumni to give back. Whether it’s through a direct fundraising appeal during the event or as a follow-up, a well-executed gathering often leads to a significant increase in contributions.
Events are a natural setting for pairing seasoned professionals with recent graduates or current students. The conversations between professionals and current students or recent graduates can often lead to internships, referrals, or ongoing mentorships that wouldn’t happen through online platforms alone.
For students and young alumni, meeting someone who once sat in their classroom but is now established in their field is motivating. For senior alumni, offering advice strengthens their pride in the institution and renews their connection to the community. Both sides walk away with value.
Enthusiastic and successful alumni are your best ambassadors. When prospective students and their families see a thriving alumni network, it serves as powerful social proof of the institution's value. Alumni can share their positive experiences and career successes, making a compelling case for why your institution is an excellent choice.
Every successful alumni event is a public relations opportunity. Positive social media mentions, photos, and testimonials from attendees amplify your institution's brand and showcase a vibrant, active community. This positive exposure can attract prospective students, impress stakeholders, and solidify your institution's reputation as a place that cares for its community long after graduation.
For many alumni, professional networking is a primary reason to attend events. By connecting individuals from various industries and career stages, you provide a valuable resource for career development and mentorship. Facilitating these connections not only benefits your alumni but also positions your institution as a hub for professional growth, enhancing its reputation.
Activities and features such as flash mentoring, corporate matching gifts, and networking-specific events and online communities are great ideas to make both prospects and professionals feel appreciated.
Every institution has a segment of alumni who have lost touch. Your institution can attempt to re-engage these segments. A compelling milestone, tailored reunion, or a unique themed gathering, can be the perfect excuse to re-establish contact. By offering an experience they don't want to miss, you can bring lapsed members back into the fold and remind them of their connection to the institution.
An alumni event is the perfect stage to unveil new campus developments, academic programs, or research breakthroughs. Bringing alumni back to campus allows them to see the tangible results of their past and future support. This transparency builds trust and excitement, making them more likely to stay involved and contribute to future projects.
Events offer a direct line to your alumni. Informal conversations and structured feedback sessions can provide honest insights into what your alumni want and need from your institution. This information is gold for refining your engagement strategies, academic programs, and communication efforts, ensuring they remain relevant and impactful..
While alumni increasingly prefer smaller affinity-based events and reunions, there is great value in fostering engagement between different generations through your events. While this mostly comes through major events such as family weekends and homecomings apart from the obvious mentorship-related events, you can tailor events to mingle specific segments to promote a sense of community among different generations.
These multi-generational connections ensure that alumni don’t just stay tied to their classmates, but to the broader community itself.
The alumni events that stand out today are the ones that feel intentional. It’s not about how big the guest list is, but how well the event reflects the needs of your community. A small, personalized dinner can often create more impact than a large formal gala. Adding hybrid access for those who live abroad, collecting fresh alumni data at check-in, and following up with clear impact reports are simple shifts that transform events from “one-off memories” into long-term engagement drivers.
We’ve prepared a simple checklist that covers the basics you should look out for when planning your next event. Have a look:
Set the Purpose
Pick the Right Time & Place
Budget with intention
Design the Experience
Spread the Word
Welcome with Warmth
Keep Energy Flowing
Support Behind the Scenes
Capture the Magic
Share, Listen & Learn
Reflect & Refine
Hopefully, this blog helped you revisit and re-appreciate the wonderful cornerstone of advancement and alumni relations which is the alumni events. Even the most experienced teams sometimes need to take a step back and look at the rudimentary reasons why these events happen in the first place to help them approach their next event with fresh ideas, which is what this blog was meant to do.
That being said, if you’re looking for a partner to help you and your institution/organization set up your next alumni event and make it a big success, feel free to start a conversation or request a personalized demo with us and we’d love to get in touch!
A successful alumni event has clear goals, provides tangible value to attendees (like networking or learning opportunities), is well-organized, and is effectively promoted to the right audience. Post-event follow-up is also crucial for maintaining momentum.
Measure ROI by tracking metrics tied to your event goals. These can include attendance numbers, a survey of attendee satisfaction, the number of new volunteers or mentors, and the amount of donations raised. Tracking website traffic to alumni pages or social media engagement around the event can also provide valuable data.
Popular ideas include traditional homecomings and reunions, professional networking nights, industry-specific panels, family-friendly picnics, virtual workshops or webinars, and exclusive gatherings for major donors. The best idea will depend on your specific alumni base and institutional goals.
10 Key Benefits of Alumni Events in 2026
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Sharada Koti
September 18, 2025
12 minutes
With the advent of ‘millennials’, alumni engagement had taken on a whole new meaning. They are the first digital natives, they are social, and the largest generation in the history. Their affinity for technology shapes their thinking. The good news is that technology has never been more available than it is now. All it takes is the right tools, great strategy and some patience to win their respect. That said, technology should not be allowed to overshadow the good ol’ traditions that keep great relations alive. A healthy mix of technology and tradition is what you are looking for.
We’ve done some of the homework for you and narrowed it down to 3 key practices that can help you manage your younger constituents through Reunions.
Probably the oldest lesson in the book – the golden rule for any reunion, homecoming or any other event for that matter. But let’s try to take a look at it from another angle this time.
Why are you really planning the event? Is it because you’ve always been doing it? Is it to benefit the school?
Is tradition preventing you from being strategically relevant in today’s world?
Strategy:Give your constituents a reason to come back.
Not just your alumni – but their parents, family, and friends too. In an age where the man with the most data wins, life-stage segmentation of constituents becomes crucial. Making use of this data Alumni / Advancement offices categorize their constituents into various categories and personalize the messages to suit the segment they are communicating with.
Schools that customize their alumni engagement strategies based on age and generation hold the key to a life‐long connection.
Surprised?
Nothing calls for introspection like when half of your constituents tell you that they don’t like the way you are reaching out to them. Homecoming/reunion events can be a very personal – to share one’s memories, meet their best friends and to relive all those precious moments again. If your alumni feel like you are going to corner them into donating money, they would much rather stay at home.
Does your messaging make your alumni uncomfortable? How do you know?
Strategy:
1. Make your messaging personal. Show them all that is going into the planning. Try to make your e-mail put a smile on their face and rekindle all those memories.
2.Make them a part of the planning process. Reunions are very personal. Your alumni can sense when the event belongs to them, and when it belongs to you.
3. Create a page on your alumni website with photos from previous events so that they are assured there is nothing else they would rather do.
As your class size increases, this may look like a pretty daunting task. But we’ve got your back.
My colleague, a business development executive has put together a great piece with his expertise to help you in writing e-mails that convert great!
Having the right message is only part of the entire picture. How do you get your message out? Where are your alumni most likely to read what you have to say?
Mail has worked great in the past, But very few millenials have a postal address they check and respond to regularly. For a generation that grew up with the internet, e-mails have worked great and have rised to be the most used and reliable form of communication now. Social networks like Facebook, LinkedIn, Twitter are a great way to engage when you want to segment further by age, affinity, interests, etc..
Using the right channels help you target the right alumni segment. Tracking e-mails, analyzing reply rates help make better data-driven decisions. But how do you zero-in on a mode of communication with a large constituent base spread over different generations and various preferences?
Strategy:
1. Widen the playing field by using a central communication center that can both broadcast to and receive info from your alumni. You should be able to send e-mails, text messages, and web push notifications to mobile devices. A central platform should be able to reach each of your alumni segments in their preferred channels.
2.Send an initial invite to everyone via e-mail, followed by a campaign to spread the event page from your website on all social media. Your alumni may miss or not be able to respond to your email. A prompt to register while they browse their social media feeds can trigger them to take a deeper look into the event.
If you are already using Almabase here is how you can do it using our ‘Communication Center’ module which empowers you to take control of your outgoing communications.
In the next part of this ‘Engagement Maximizing’ series, we will take a look at ticketing, discounts, and the metrics you should be measuring while planning an event.
3 Practices for a Successful Modern Day Reunion
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