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Redefining the Giving Experience: Payment Links on Almabase
The right way to fundraise means creating experiences that make giving feel natural, meaningful, and rewarding for the donors.
Universities and nonprofits spend countless hours building campaigns, yet too often the actual act of giving feels clunky. Donors drop off, admins lose time, and campaigns miss their potential.
With Almabase’s new spin on Payment Links, we’re changing that.
Not just with another feature, but with a smarter way to design giving experiences that encourage participation and generosity at scale.
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Why Standard Payment Links Leave Fundraisers Struggling
Until now, payment links have been a black box:
- Admins couldn’t track which links were generated, when, or for whom.
- No visibility into whether a link was used, pending, or failed.
- No way to tie links directly to a campaign, appeal, or package.
- No bulk creation, admins had to generate one link at a time.
This meant lost opportunities for follow-ups, messy attribution, and a lot of wasted admin effort.
Research confirms why this is such a problem: nearly 60% of donors abandon online donation forms when the process feels long or confusing, and pre-filled amounts have been shown to increase average gift size by up to 20%.
How Payment Links Transform the Donor Journey
Traditional donation forms work, but they put the burden on donors to find the right fund, enter the right amount, and complete multiple steps.
Payment Links flip this dynamic. Instead of asking donors to figure it out, admins can now:
- Pre-populate gift amounts and funds, reducing decision fatigue.
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- Share links directly with target donor groups via email or text.
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The result? A smoother, more personal giving journey.
Benefits of Payment Links
- Complement, Don’t Compete with Giving Days
- Payment Links don’t replace your giving day strategy, they enhance it. With pre-filled amounts and funds, you can align links to specific appeals, campaigns, or segments while still keeping the broader energy of Giving Day intact.
- Encourage Spontaneous Generosity
- When donors see a link pre-filled with an amount for a cause they care about, the decision becomes effortless. That’s how you drive more participation and larger gifts, not by asking donors to wade through complex forms.
- Better Attribution, Stronger Follow-ups
- With clear Paid / Pending / Failed statuses, admins finally get complete visibility into donor actions. No more guesswork — just actionable insights that help you follow up at the right time.
The Bigger Picture: Designing Better Giving Experiences
Payment Links are part of a broader shift in fundraising: designing experiences that reduce friction, highlight the right opportunities, and make generosity the easy choice.
- Giving Hub: Centralized access to funds.
- Highlighting funds: Draw donor attention to what matters most.
- Extensible search and grouping: Help donors navigate choices without overwhelming them.
All of these, including Payment Links, are about the same thing: turning intent into impact, without extra steps.
Closing Thoughts
Fundraising technology shouldn’t just digitize processes. It should optimize experiences for donors who want to give, and for admins who need to scale their efforts.
That’s what Payment Links are designed to do.
👉 Curious to see how this works in practice? Explore Almabase Giving and reimagine how your next campaign can feel effortless, personal, and powerful.
The right way to fundraise means creating experiences that make giving feel natural, meaningful, and rewarding for the donors.
Universities and nonprofits spend countless hours building campaigns, yet too often the actual act of giving feels clunky. Donors drop off, admins lose time, and campaigns miss their potential.
With Almabase’s new spin on Payment Links, we’re changing that.
Not just with another feature, but with a smarter way to design giving experiences that encourage participation and generosity at scale.
Why Standard Payment Links Leave Fundraisers Struggling
Until now, payment links have been a black box:
- Admins couldn’t track which links were generated, when, or for whom.
- No visibility into whether a link was used, pending, or failed.
- No way to tie links directly to a campaign, appeal, or package.
- No bulk creation, admins had to generate one link at a time.
This meant lost opportunities for follow-ups, messy attribution, and a lot of wasted admin effort.
Research confirms why this is such a problem: nearly 60% of donors abandon online donation forms when the process feels long or confusing, and pre-filled amounts have been shown to increase average gift size by up to 20%.
How Payment Links Transform the Donor Journey
Traditional donation forms work, but they put the burden on donors to find the right fund, enter the right amount, and complete multiple steps.
Payment Links flip this dynamic. Instead of asking donors to figure it out, admins can now:
- Pre-populate gift amounts and funds, reducing decision fatigue.
- Share links directly with target donor groups via email or text.
The result? A smoother, more personal giving journey.
Benefits of Payment Links
- Complement, Don’t Compete with Giving Days
- Payment Links don’t replace your giving day strategy, they enhance it. With pre-filled amounts and funds, you can align links to specific appeals, campaigns, or segments while still keeping the broader energy of Giving Day intact.
- Encourage Spontaneous Generosity
- When donors see a link pre-filled with an amount for a cause they care about, the decision becomes effortless. That’s how you drive more participation and larger gifts, not by asking donors to wade through complex forms.
- Better Attribution, Stronger Follow-ups
- With clear Paid / Pending / Failed statuses, admins finally get complete visibility into donor actions. No more guesswork — just actionable insights that help you follow up at the right time.
The Bigger Picture: Designing Better Giving Experiences
Payment Links are part of a broader shift in fundraising: designing experiences that reduce friction, highlight the right opportunities, and make generosity the easy choice.
- Giving Hub: Centralized access to funds.
- Highlighting funds: Draw donor attention to what matters most.
- Extensible search and grouping: Help donors navigate choices without overwhelming them.
All of these, including Payment Links, are about the same thing: turning intent into impact, without extra steps.
Closing Thoughts
Fundraising technology shouldn’t just digitize processes. It should optimize experiences for donors who want to give, and for admins who need to scale their efforts.
That’s what Payment Links are designed to do.
👉 Curious to see how this works in practice? Explore Almabase Giving and reimagine how your next campaign can feel effortless, personal, and powerful.
Blackbaud, the leading provider of software for powering social impact, and Almabase, the digital-first alumni engagement solution, have announced the expansion of their partnership to the education sectors of Canada and the United Kingdom. The partnership will provide institutions with a modern, digital-first solution to improve constituent data, drive self-serve engagement, and boost event participation.
A Unified Vision
The partnership aligns with Blackbaud’s commitment to customer-centric innovation across digital engagement, Advancement CRM, and financials.
“Partners bring integrated capabilities that extend capabilities and outcomes for Blackbaud customers. We are thrilled that Almabase’s offering, integrated with Blackbaud Raiser’s Edge NXT® and leveraging Blackbaud’s best-in-class payment solution, Blackbaud Merchant Services™, is now available to even more of our customers around the world.”
- Liz Price, Sr. Director of Global Partners at Blackbaud
