Why are Giving Days so important?

Why are Giving Days so important?




April 24, 2019

Last modified: 

February 9, 2022

Having observed 100+ Giving Days, we have enough data to conclude that Giving Days can provide a major boost to your fundraising efforts.

How Archbishop RIordan High School grew its giving day donations by 5 times in a year

What is a Giving Day?

A Giving Day is a powerful online fundraising campaign conducted for 24 hours with the purpose of raising money and finding new donors. On every calendar, there are special days, or holidays, dedicated for different purposes or activities. For example, most calendars automatically include holidays like Independence Day, Mother’s Day, and Halloween. A giving day could be one such special day marked on your school’s event calendar, dedicated to fundraising and known to your constituents as a special day for your school.

Key elements of a Giving Day

How are Giving Days different from any other day of the year?

If you’re asking yourself why a designated day should be any different from any other day of the year, read on. While your constituents can donate throughout the year, asking them to participate in a 24-hour event exclusive to a cause helps create a sense of urgency. Giving Days also help create healthy competition and a sense of community as your constituents get an opportunity to contribute towards a common goal.

Why are Giving Days so important to schools or universities?

A well planned Giving Day can entirely transform your fundraising approach by helping you acquire new donors, enrich the giving experience, and instill a culture of giving in your constituents.

5 benefits of Giving Days

Need more information on how to plan for a Giving Day? Click on the image below to get a free copy of our Planning a Giving Day Handbook today!

Giving Day Book

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