“If you can't measure it, you can't improve it.
”While advancement teams measure a few metrics independently, there is still uncertainty about which alumni engagement metrics matter most. Should we focus on qualitative or quantitative metrics? Even if we gather all the data, how do we use it to improve alumni engagement and reach our fundraising goals?
To answer these questions, we're partnering with Blackbaud to walk you through the key metrics. Then, we'll help you understand how you can leverage these insights to achieve alumni engagement and fundraising success.
Sound interesting? Dive right in!
The Flaw in How We View Engagement
Key Metrics for Measuring Alumni Engagement
Tools and Methods for Measuring Engagement
Interpreting and Acting on Intent-Based Data