Text to give with Almabase: let donors give in the moment

Text to give for organizations. Donors text a keyword and get a giving link with the fund and amount filled in. Every gift syncs to Raiser's Edge NXT and Blackbaud CRM.

Nidhi Singh

Published: 

November 5, 2026

Updated: 

Imagine it's Giving Day, the Homecoming crowd hears you're close to your goal, and plenty of people want to chip in. A few pull out their phones, but then they have to find the right page, pick a fund and type in their card details, and somewhere along the way, the moment's gone.

Our newly introduced Text-to-Give feature for institutions, foundations and nonprofits gives them an easier, much more straightforward way to say yes. They text one word, like GIVE, to your number, and a link comes back with the fund and amount already filled in. They tap, they give, and they get back to the game.

How it works for donors

Say Emily, who graduated in 2019, is at the game. She texts GIVE to your number and gets a reply with a link to your Annual Fund page. The fund and amount are already chosen, so she just taps ‘Give’.

Donors can pick their own amount too. If Emily texts GIVE 100, the page opens with $100 filled in.

Setting it up on Almabase is easy. Pick a keyword and link it to a giving page or a fund.You can keep a word running all year or turn one on just for Giving Day, a gala or reunion weekend.

Less cleanup for your team

After a big giving day, someone on your team usually has to spend time cleaning up the gift data. They match gifts to donor records, add the right codes, and make sure everything is in place before the gifts go into Raiser's Edge.

Text-to-Give gifts come in ready to go. Each  gift already has its appeal, campaign and package attached, and it syncs to Raiser's Edge NXT or Blackbaud CRM. You can also track  which word brought in each gift.

Text-to-Give gifts go through the same payment processor you use for your giving pages, whether that's Blackbaud Merchant Services, Stripe, Braintree or Authorize.net. There's nothing new to set up.

A keyword for every fundraising occasion

Text-to-Give is meant for more than just a Giving Day. Each keyword can point to its own fund and has its own report, so you can set one up for almost anything on your calendar.

Giving Day and Giving Tuesday

Put your keyword on every social post, email and livestream graphic, and schedule it to switch on in the morning and off at midnight. When you announce a matching gift, donors can act on it in seconds.

Homecoming and athletics

Put the keyword on the scoreboard or have the announcer read it out at halftime. Fans can give to athletics or the annual fund without leaving their seats.

Reunions and class giving

Give each reunion class its own keyword, linked to its class gift fund. The reports show how each class is doing, which makes a friendly class challenge easy to run.

Galas and auctions

Show the keyword on the big screen during the paddle raise and put a QR code on every table. Guests who'd rather not raise a hand can still give.

Graduation and the senior class gift

Seniors live on their phones. A keyword in the commencement program or on a senior send-off flyer makes the senior class gift an easy first gift, and a habit you can build on.

Family weekend and campus events

Family weekend, concerts and plays bring parents to campus who want to support their student's experience. A QR code in the program lets them do that on the spot.

Year-end and mail appeals

Add one line next to the reply envelope: text GIVE to give now. It's an easy option for alumni who don't write checks anymore.

See what's working

Each keyword gets its own report. It shows how many people texted, how many opened the link, how many gave and how much you raised. So if you use one word at your gala and another on social media, you can see which one did better.


Every word also comes with a QR code and ready-made text. You can add them to a flyer, a slide or your alumni newsletter.

Donors stay in control

Texting to give doesn't sign anyone up for your other text messages. A parent who gives once at a spring concert won't start getting texts about every event. And if someone replies STOP, they stop getting texts.

Set up text to give before Giving Tuesday

If you already use Almabase Giving and Texting with your own Twilio account, you'll find Text-to-Give under Text Communication.  Choose a word, connect it to a giving page and fund, and share the QR code.

Giving Tuesday is on December 1. You can reach out to your CSM to get set up in time, or book a demo if you’d like to see how it works.

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Nidhi Singh

Nidhi is an Associate Product Marketing Manager at Almabase and its unofficial translator between engineers, sellers, and the people we’re building for. She works across content, demand gen, and sales, and has a soft spot for good stories, animals, and a window seat on a long flight.

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