How Centenary College of Louisiana streamlined its alumni program to raise over $108k online in 6 months

Catering to over 10,000 alumni across 195 years, Centenary College of Louisiana successfully moved to a centralized platform for streamlining all alumni relations functions in 2019. Within 6 months of shifting to this platform, the college was able to successfully raise over $108,000 in online donations.

325

donors

$108,000+

raised in online donations in 6 months

About Centenary College of Louisiana

Centenary College of Louisiana is a private college in Shreveport, Louisiana, with an alumni strength of over 10,000. Founded in 1825, it is the oldest chartered liberal arts college west of the Mississippi River and is accredited by the Southern Association of Colleges and Schools (SACS).

Consistent with its affiliation with the United Methodist Church, the College encourages a lifelong dedication not only to learning but also to serving others. The college is Louisiana's only Tier One National Liberal Arts College and is ranked as one of Princeton Review's "382 Best Colleges."


What were the challenges faced by Centenary College of Louisiana?

Multiple tools failed to integrate and communicate with each other

Centenary College of Louisiana used multiple tools to cater to diverse alumni needs. The challenge with multiple tools was that they failed to sync well and integrate with one another, adding to delays and more complications for the team.

Limited staff resources

While Centenary College of Louisiana has a 9-person Development Team, a large portion of the engagement and fundraising programs is overseen by only two members -  Saige W. Solomon, Director of Alumni & Family Relations, and Jena McKinzie, Director Of Development. 

Unoptimized giving pages led to tedious donation experience

While the college spent time and energy on encouraging alumni to donate, the giving experience was unoptimized for mobile devices which often led to a significant percentage of alumni dropping off without completing a donation.

Internal dependency for creating giving campaign pages led to delays

While Centenary College of Louisiana organized frequent giving campaigns, setting up these campaigns often required some level of dependency on the technical teams, leading to long delays. 

From designing an event page to minor support requests like changes in text, images, and donations amounts had to go through the IT team, acting as a major constraint and reducing the overall efficiency of the team responsible.

What was Centenary College of Louisiana able to achieve after implementing Almabase?

Increase in alumni donor participation 

With a centralized platform facilitating online donations and consistent engagement year-round, Centenary College of Louisiana School raised $108,843 in just 6 months. 

Giving pages can now be configured completely by the Development Team eliminating dependencies and unnecessary delays.


An enriched donor experience

Seamless donation experience plays an integral role in the success of Centenary College of Louisiana’s giving campaigns. The donation process is now quick, smooth, and can be completed within a few seconds. Donors also have the flexibility to choose which fund they want to donate to and can opt between recurring and one-time gifts.

Donors can opt to contribute towards one or more funds

Pre-configured donation forms with multiple gift amount options for donors to choose from

Easy & efficient donor tracking with a mobile compatible dashboard

All donations and donors’ real-time data can be tracked on the dashboard optimized for mobile devices. This makes it significantly easier for the Development Team to access and monitor the progress of giving campaigns on the go. 

The periodic reports help the team get an accurate picture of all fundraising data.

A summary of total gift amount & number of donors


A break-down report of all gifts designated to each fund

Targeted email campaigns for diverse alumni segments

Centenary College of Louisiana’s targeted approach for fundraising makes email outreach highly effective. Here’s how the college leverages the platform for its email outreach:

1. Pre-existing email templates: With pre-existing email templates, the staff was able to quickly create emails, focusing on the content and not having to worry about the design. In case of any customizations to these emails, the team was able to make quick edits without involving the technical team.

2. Dynamic groups: Reaching out to over 10,000 alumni was never an easy task. With the ability to create dynamic groups based on filters such as location, class year,  alumni interests, etc., the college can segment its large alumni network into smaller niche groups and then personalize the messaging to suit the needs of that particular group.

Here’s how Centenary College of Louisiana targets alumni to contribute towards the Ladies Basketball fund

Centenary College of Louisiana continues to amplify its donations with Almabase. Take a look at their ongoing fundraising campaigns here.

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