increase in alumni donor participation from 2013 to 2019
diverse events organized in under 2 years
emails sent to alumni
Established in 1970, Providence Day School is a private, co-educational, college preparatory school located in Charlotte, North Carolina. The school is accredited by the Southern Association of Colleges and Schools.
For more than 40 years, Providence Day School has fostered in each student a passion for learning, a strong sense of social responsibility, and a commitment to personal integrity.
With an alumni strength of over 5,000, Providence Day School witnessed only 4% alumni donor participation. This resulted in limited support from alumni donations towards the advancement of the school.
While Providence Day School has a large Advancement Team, a huge portion of the engagement and fundraising programs is overseen by only one member - Steve Bondurant, Director of Alumni Relations.
While Providence Day School organized multiple large-scale events throughout the year, there was no centralized platform to streamline event planning.
The school also published multiple event pages across various platforms such as the school website, Facebook, etc., and tracking progress across each platform proved to be a tedious process. With the new strategy of organizing several targeted alumni events, it was even more important for it to be easy to market and organize an event.
Like most institutions, Providence Day School also had a huge chunk of scattered alumni data stored in the form of spreadsheets, survey forms, and hard copies. Data stored in this manner posed a problem as it got outdated quickly and was, therefore, deemed inaccurate over a period of time.
With a centralized platform for planning events and the communication around it, Providence Day School is able to effortlessly plan multiple events throughout the year. Event pages can now be configured completely by the Alumni Relations team eliminating dependencies and unnecessary delays.
With 5000+ alumni across 50 years, Providence Day School had a wide audience to cater to and the Alumni Relations team knew that in order to draw more alumni to actively participate, providing value to all was pivotal. From roadshows, community service, to lacrosse and other affinity-based themes, the school has organized 92 events in under 2 years accommodating the needs of its diverse alumni groups.
With a massive increase in event participation and overall engagement, Providence Day School was able to increase its alumni donor participation from 4% in 2013 up to 20% in 2019.
92 events organized in under 2 years
400% increase in Homecoming event participation in a year
With alumni data being automatically captured from events, registration forms, social media, and various other platforms, Providence Day School is able to keep its alumni database up-to-date. Alumni also have the ability to add details such as employment data, interests, and notification preferences to their individual profile pages, further contributing towards an up-to-date alumni directory. There’s no manual work involved here as any updates made to alumni profiles are automatically added to their Raiser’s Edge database.
Providence Day School segments its alumni based on various parameters such as class years, location, interests, etc. for more personalized and effective email outreach.
Class representatives have the ability to email their classmates requesting attendance at an event or donation towards a cause. The peer to peer solicitations proved effective.
Providence Day School continues to grow alumni donor participation & boost event attendance with Almabase. Check out the school’s digital alumni network here.
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