Best practices adopted by alumni relations professionals from around the world

Discover powerful alumni marketing strategies that help universities build lasting connections, inspire giving, and strengthen community through brand-driven digital outreach.

To help your university improve your alumni appreciation strategy and increase fundraising, send personalized messages, custom merchandise, and host alumni events.

In a recent chat with Adam Dunigan from Franklin College, we witnessed how their team tracks alumni engagement, and their zero-to-one journey with engagement metrics. Here are some actionable insights for any advancement team to navigate through engagement metrics in 2022 and beyond.

Your alumni volunteers put in plenty of work to help your programs thrive. Here are five ways to show your appreciation for their hard work and dedication.

The end of the year is a wonderful time to reconnect with your alumni. Step up your alumni engagement strategies this holiday season with these 4 tips.

Encouraging alumni volunteerism can be a challenge for any alumni coordinator. Follow these simple tips to raise volunteer recruitment for your own program!

Your university website is a powerful tool to stay in touch with alumni. Incorporate these four tips to build long-lasting alumni relationships online

Our alumni are always interacting with us and telling us something with each interaction. The key to answering our biggest advancement questions starts with measuring the myriad ways our alumni might be engaging with us beyond events, volunteering and donations.

An increasing number of advancement teams today are adopting an alumni-centric approach, keeping alumni needs and behavior at the center of program design. Learn how alumni centricity can transform alumni engagement & help you build lifelong relationships.

Most fundraising campaigns and engagement events were held virtually in the wake of the pandemic last year, and have continued to leverage the virtual platform ever since. Have a look at three key strategies that can help you improve your virtual alumni engagement in 2022.