Best practices adopted by alumni relations professionals from around the world

Whether it is to attract admissions, donations, or simply to raise your institution's brand, university marketing plays a big role in your institution's engagement strategy.

The way alumni give is changing across generations. This blog explores what motivates today’s donors from cause-driven giving to long-term institutional loyalty and what advancement teams need to adapt.

Explore 9 key trends from the 2026 National Alumni Survey shaping alumni engagement, donor participation, and advancement strategy today.

Why Millennials and Gen Z aren’t giving to their alma mater and what actually works. Insights from the 2026 National Alumni Survey on how younger alumni give differently.

Audit your higher ed website with this self-assessment. Get tips for digital fundraising, mobile UX, and AI discoverability to engage Gen Z students and alumni.

Compare alumni database software for engagement, fundraising, CRM sync, and events. See features, use cases, and how to choose the right platform.

Compare the best alumni management software for engagement, events, mentoring, and fundraising. See how Almabase stacks up against top platforms.

Technology bridges the gap between graduation and lifelong alumni engagement. Learn how to unify the student-to-alumni journey using the right tech tools

Your past donors, both active and dormant, are a vital asset for your fundraising strategy. Find out how to re-engage lapsed alumni donors to maximize giving.

Explore the best alumni community platforms in 2026 for universities, with features for networking, engagement, fundraising, and more.