Fundraising

How Alumni Volunteers Become Donors

Learn how alumni volunteering drives alumni giving, strengthens engagement, and builds long-term donor relationships according to the 2026 National Alumni Survey.

Sushmitha

Published: 

May 19, 2026

Discover AI Summary

• Transform alumni engagement and donor participation by offering micro-volunteering opportunities: Short, flexible engagements like an hour-long career conversation or a Giving Day ambassador role dramatically lower the barrier for alumni to get involved and build a connection.


• Understand that today's alumni seek different volunteer experiences than traditional models offered: Many want to contribute specific skills and see immediate impact, rather than committing to open-ended roles, which is why engagement often drops off.


• Recognize that alumni who volunteer become your most loyal donors: Data from the 2026 National Alumni Survey clearly shows that volunteers aren't just giving more, they're emotionally invested because they've directly experienced your institution's work.


• Make the impact of every volunteer contribution immediately visible and personal: When alumni see tangible results from their efforts, it reinforces their connection and significantly increases their likelihood to return and eventually give.


• Design a clear pathway from volunteering to financial giving that feels like a natural progression: Once alumni are engaged and seeing impact, transitioning them to a donor relationship should be an intentional next step, not a separate fundraising ask.


• Leverage alumni professional expertise by creating skills-based volunteer roles: Opportunities like project-based consulting or career mentoring allow alumni to contribute meaningfully in ways that align with their strengths and interests.

Do you remember the first time you volunteered? I do.

It was for an NGO where I volunteered to teach kids at a school that was running low on staff. I remember walking into that classroom for the very first time, taking my first-ever class, and feeling a sense of connection I had never felt before. It genuinely felt like I had made a difference. And as I continued over the years, giving back to that organization financially became the easiest decision I ever made. Not because anyone asked me the right way, but because I had seen the work firsthand. I believed in it. I was part of it.

Through that experience, I also built something I hadn't expected: lasting friendships and a network of people who were equally passionate about making a difference. When that organization makes an ask today, I don't think twice.

That's a personal story. But when you extrapolate it, volunteering is a life-changing experience for many. No matter the form it takes. From participating in a small fundraiser to serving on an advisory committee, volunteering quietly paves the way to some of your most loyal and generous donors.And most institutions are leaving this pathway almost entirely untapped.

The numbers back this up.

This isn't based on feeling alone. The 2026 National Alumni Survey, led by Howard Heevner and Sarah Kleeberger and co-sponsored by Almabase, surveyed over 82,000 alumni across 31 colleges and universities. The findings on volunteering are striking.

Alumni who recently volunteered with their alma mater are, simply put, a different category of donor.

__wf_reserved_inherit
Source: National Alumni Survey 2026

The connection isn't coincidental. Volunteering builds the exact conditions that make giving feel natural: emotional investment, awareness of impact, and a sense of belonging. Alumni who volunteer don't give because they're asked well. They give because they care deeply, and they care deeply because they showed up first.

💡RISD’s “Life after RISD” initiative, for example, created flexible ways for alumni to mentor students, participate in career conversations, and support networking communities. [Learn More]

So why aren't more institutions leaning into volunteering?

The honest answer is that most volunteer programs were designed for a different era. Traditional offerings like alumni events, leadership committees, and reunion committees were built around older models of engagement that assumed alumni had the time, proximity, and interest to commit to open-ended roles.

Today's alumni, particularly younger ones, don't see themselves in those formats. They want flexibility. They want to contribute a skill, not fill a seat. And critically, they want to see the impact of what they do. Not months later in an annual report, but in a way that feels immediate and personal.

When those conditions aren't met, volunteering quietly falls off the list. And with it, so does the pathway to giving.

What institutions can do differently?

The shift doesn't require a program overhaul. It requires rethinking what "volunteering" means and who it's designed for. Here's where to start:

1. Offer micro-volunteering opportunities

Short, virtual, time-bound engagements like a one-hour career conversation, a Giving Day ambassador role, or a single mentoring session lower the barrier dramatically for younger alumni and first-time volunteers who aren't ready to commit to standing roles.

💡Pacific Northwest University, featured in CASE Insights on Giving Day 2026, expanded Giving Day participation beyond donations by introducing opportunities like mentorship, admissions support, and preceptor roles, reinforcing the idea that engagement often comes before giving [Read More]

2. Create skills-based roles

Career advising, project-based consulting, and issue-focused advocacy align closely with how many alumni want to contribute today. Findings from the 2026 National Alumni Survey suggest that alumni interests vary across communities and lived experiences, with some gravitating toward career-focused engagement and others toward service-oriented involvement. Offering multiple pathways allows institutions to meet alumni where they are.

3. Make impact visible and immediate

After every volunteer interaction, close the loop. Share what happened as a result. Connect their contribution to a student outcome, a program milestone, or a real story. Volunteers who see their impact are far more likely to return and to give.

4. Tie volunteering pathways to giving opportunities

Once an alumnus has volunteered and seen the work, the transition to giving should feel like a natural next step, not a separate ask. Design the journey intentionally, from first engagement to first gift.

💡Institutions like Concordia College have focused on creating more continuous and accessible alumni engagement experiences through digital communities, events, and ongoing participation opportunities. The result is a stronger sense of connection over time, where fundraising becomes part of an existing relationship rather than a one-time campaign ask. [Read more]

5. Recognize volunteers in ways that resonate

Timely, personalized acknowledgment matters more than formal recognition programs. Peer shoutouts, digital acknowledgment tied to specific impact, and authentic storytelling go further than plaques and event mentions.

The 2026 National Alumni Survey makes one thing clear: alumni haven't disengaged from generosity. They've simply redirected it toward causes and organizations that make them feel connected, informed, and like they genuinely matter.

Volunteering is the fastest, most human way to create that feeling.

Your best future donors may not be donors yet. But there's a good chance they're willing to show up, if you give them the right reason to.

👉 Explore the full 2026 National Alumni Survey findings on how volunteering shapes donor behavior.

Table of Contents

Subscribe

See how modern advancement teams bring alumni engagement and fundraising together.

Keep exploring with free resources

Sushmitha

Sushmitha is a Brand Marketing Manager at Almabase, where she works closely with advancement teams on content, case studies, and virtual events. Having collaborated with teams across institutions, she enjoys uncovering stories that drive real impact. Outside of work, she’s usually exploring creative pursuits and occasionally slipping in a (questionable) joke or two.

Related Blog Posts

Young alumni engagement has long been one of advancement’s most persistent challenges. Low event attendance. Limited giving. Minimal volunteer participation.

But what if the problem isn’t that young alumni don’t care?

In a recent webinar, Shweta Mathew sat down with Dr Amanda Shoemaker, Director of Advancement Operations at the University of Illinois’ College of ACES, to unpack exactly that. Drawing from Amanda’s doctoral research, the session moved beyond assumptions and into something more useful: real insights from young alumni themselves.

__wf_reserved_inherit

The Challenge isn't New, but it is Misunderstood.

Across institutions, one pattern holds true:

Young alumni (graduates from the last decade) consistently engage less in events, volunteering, and giving, despite a wide range of opportunities available.

But this isn’t a story of complete disengagement. They’re still opening emails, following on social media, and staying loosely connected.

Which leads to the real question: Why does engagement drop off when it comes to deeper involvement?

__wf_reserved_inherit
Amanda Shoemaker with colleagues

Three Insights That Change How We Think About Engagement

Through in-depth interviews with recent graduates, Amanda identified three recurring themes that explain this gap.

1. They’re Looking for Belonging

Young alumni, along with attending something, want to see themselves involved in it. They’re asking questions that matter to them, such as, “Will I feel comfortable?” “Will I connect with someone?" etc.

In fact, one alum shared she avoided events where she’d be “the youngest person in the room by 20 years". That says it all.

Takeaway:

Engagement starts with peer connection.

2. They Don’t Know How to Engage (or Why It Matters)

Many young alumni want to get involved but don’t know how to. They aren’t aware of the opportunities that exist, or how to participate, or even what they will get out of it.

And when it comes to giving, misconceptions run deep:

  • “Do I need to give a large amount?”
  • “Will my money even make a difference?”
  • “Will I just get asked for more?”

At the core is one simple question:

“What’s in it for me?”

Takeaway:

Clarity and value communication matter more than volume of outreach.

3. Life Context Shapes Engagement

Early adulthood is chaotic, where everyone gets busy paying off loans, building careers or saving up for big life milestones.

Even when intent exists, engagement often depends on whether it’s convenient, timely or easy to act on.

As Amanda put it, engagement needs to “fall into place".

Takeaway:

It’s less about willingness and more about whether opportunities “fit” into already busy lives.

__wf_reserved_inherit

The Big Myth: Young Alumni Don’t Want to Give

One of the most surprising findings?

Many young alumni are open to giving. Even small amounts.

What stops them is perception because they end up assuming that small gifts don’t matter, or their impact won’t be visible, or they postpone their giving for “later in life”.

But consistent, small contributions are exactly what build long-term philanthropic habits.

A $5 gift today is more powerful than a $500 gift ten years later if it builds consistency.

What Can Institutions Do Differently?

The good news: solving this doesn’t require massive overhauls.

Small, intentional shifts can make a big difference.

1. Make Communication More Clear

  • Highlight who will be at events
  • Share what alumni will gain
  • Start earlier marketing
  • Use snail mail marketing
  • Show the impact of participation and giving

2. Design Events for Real Life

  • Offer virtual options (they still matter)
  • Include professional value (networking, learning, career growth)
  • Build a year-long engagement calendar

3. Remove Friction Everywhere

  • Simplify sign-ups
  • Add reminders and calendar integrations
  • Make volunteering and giving effortless

4. Start Before Graduation

The most engaged alumni?

Those who were engaged as students.

Build habits early around student-alumni programs mentorship opportunities, and exposure to advancement work.

5. Normalize Small Giving

  • Explicitly say small gifts matter
  • Show where the money goes
  • Close the loop with impact storytelling

Reframing the narrative around small, consistent contributions can help young alumni see that participation matters more than the amount.

The Shift That Matters Most

Ultimately, the biggest shift is in perspective. Instead of asking why young alumni aren’t showing up, institutions might need to ask whether they are making engagement clear, relevant, and worthwhile. Because the reality is, young alumni aren’t disengaged; they’re just waiting for experiences that truly fit their lives.

Want to Go Deeper?

If you’re interested in exploring Amanda’s research in detail, check out her full dissertation.

We also host Lunch & Learn sessions, smaller, personalized conversations where we dive into your institution’s specific challenges and opportunities around alumni engagement.

And if you’d like to see these insights come to life, watch the full webinar recording here.

Why Young Alumni Engagement Feels Difficult and What We Can Do About It

Why engaging young alumni often feels like an uphill task—and, in this webinar recap with Amanda Shoemaker, we unpack the small, strategic shifts institutions can make to turn it around.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

April 23, 2026

12 minutes

Read

The pandemic posed a formidable challenge to alumni volunteer program coordinators, complicating the ways in which they were able to engage, communicate, and connect with their alumni. Luckily, constraints for physical gatherings have eased as the crisis has progressed, and we seem to have entered a new and exciting era of hybrid engagement where program coordinators have more agency over their volunteer offerings than ever.

In fact, with in-person events having opened up again and new digital engagement strategies cropping up every day, now is the best time to level up your alumni program in and beyond 2022.
Volunteering is an essential element of any robust alumni program because it can form long-lasting relationships between alumni and your institution and boost donation revenue through volunteer grant funds. Read on to maximize these benefits and increase the success of your alumni volunteer program.

1. Take your messaging to new platforms

With each new generation of alumni more frequently engaging online through using their phones, interacting with social media, and discovering new virtual platforms, your alumni program must adapt to these changes to secure their attention. Add an insightful social media strategy to your current marketing initiatives to create a more effective, multichannel campaign for your volunteer program.
Virtual marketing mediums not only allow you to directly connect with alumni where they live, chat, and play, but they also offer unique opportunities to engage with your audience. You simply need to know how to leverage these platforms to their fullest potential.
Be mindful of these social media best practices to engage alumni and increase interest in your volunteer opportunities:

  • Actively engage with followers or commenters who react to your posts.
  • Share high-value photos of your volunteers and events in action to reinforce the human side of your volunteer program and attract newcomers.
  • Celebrate the achievements of your volunteers with alumni spotlight posts and other displays of appreciation for their service.
  • Use hashtags and similar platform-specific tools to spread the word about upcoming events and volunteer positions.

While email, direct mail, and other, more traditional channels are essential to your alumni communications, new mediums like social media will allow you to take your marketing materials to new heights.

2. Target your alumni by interest

Get Connected by Galaxy Digital’s guide to starting a volunteer program cites opportunity matching as one of the most effective methods to recruit and engage volunteers. This strategy allows you to fine-tune your communications by sharing volunteer positions and events with alumni based on their skills, experience, and interests.

The following data metrics can help you tailor your event invitations to the right alumni:

  • Area of study and extracurricular involvement. If you have alumni who have yet to build a significant engagement history with your program, their activities as students can inform what volunteer opportunities they may like to be involved in. For example, someone who was involved in your institution’s sustainability program might be interested in an environmental volunteer opportunity.
  • Career field and post-graduate organizations. Understanding how your alumni’s interests have grown and what special experience they’ve garnered since graduating from your institution are both fundamental to keeping them connected to your program. For instance, an alumnus who has pursued and thrived in a career in corporate advising and management could be a great fit as an alumni mentor for students currently in your business school.

  • Previous engagement history with your alumni program. Pay attention to what events they have previously attended or volunteered for, the number and distribution of volunteer hours, and any special groups or committees alumni may be a part of.


Keep your alumni involved and encourage their participation in volunteering by sharing opportunities that they would be most likely to participate in. Rather than sending out general email blasts describing all of your volunteer experiences, opportunity matching will enable you to personalize all of your alumni communications and thereby increase engagement.

3. Open up two-way communication and get feedback

The number of event registrations, total volunteer hours, and similar key performance indicators (KPIs) should all be automatically logged into your alumni and volunteer databases. However, there’s another important piece of information that too many alumni programs neglect: alumni feedback.

Regular volunteer surveys and polls allow you to gauge opinions, experiences, and reactions that would have been difficult to measure with raw data alone.
Many volunteer or alumni management solutions already exist that can help you create, send, and create reports based on these surveys. But if you’re still struggling to think of how you could make the most of these forms, here are a few of the different kinds of alumni volunteer surveys you should send out:

  • Experience satisfaction surveys to share immediately after event participation
  • Overall program engagement surveys to be shared annually
  • Recruitment surveys to share during registration or onboarding
  • Opportunity matching and placement surveys to share during registration or onboarding    

By spacing out these surveys during opportune times in each volunteer’s involvement with your program, you will be able to gather valuable information while it is still fresh in their minds. This information can then be used to directly address the issues raised by volunteers, improve your program, and further personalize your messaging to maximize engagement.

4. Promote community-building activities

Whether your alumni are longtime volunteer program members or they have yet to participate, the promise of being a part of a community is an enticing prospect for any alumni.
The lockdown era of the COVID-19 pandemic left many people feeling more distant than ever, and it’s essential to combat these lingering effects by coming up with opportunities for alumni to connect with one another.

Whether you conduct virtual and hybrid alumni events or in-person gatherings, these engaging initiatives will encourage community-building between your alumni volunteers:

  • Peer-mentoring programs
  • Meet-and-greets and icebreaker events
  • Team game nights
  • Partnerships with local nonprofits that alumni have indicated shared interest in
  • Appreciation events and celebrations

While alumni may be motivated to participate in your volunteer opportunities to support their alma mater or help the less fortunate, it will take more than an altruistic impulse to keep them involved in your program. Offering the opportunity to form a community with like-minded people will ensure that alumni stick with your volunteer program for far more than a single event.

To effectively carry out these volunteer program best practices, you might also consider investing in an alumni or volunteer management solution. From locating qualified nonprofits for partnership opportunities to facilitating social media outreach strategies, the right management software will streamline volunteer recruitment, engagement, and retention.
However, regardless of whatever software solutions you may choose, these strategies should set you up to ensure the future success of your own alumni volunteer program.

4 Ideas to Boost Alumni Engagement in Volunteering

Encouraging alumni volunteerism can be a challenge for any alumni coordinator. Follow these simple tips to raise volunteer recruitment for your own program!

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

October 29, 2021

12 minutes

Read

Alumni reunions are still a core part of how institutions stay connected with their communities. They’re familiar and often well-intentioned. But over time, the format can start to feel repetitive. Especially when the programme doesn’t really change: a cocktail hour, a speech from the Dean, or some time to catch up with people you’ve mostly lost touch with, alumni interest starts to taper off.

This could be because, at some point, alumni begin to weigh the effort of booking flights and stays, or taking time off of work or family against the payoff. Reunions are being compared against everything else people could be doing with their time. And in that comparison, a lot of programming starts to feel dated, even to a very seemingly engaged alumni community.

To help you keep up with the evolving expectations of your alumni, we’ve put together a range of alumni reunion activity ideas across formats. The idea is to give you options you can actually use, backed with real life examples and tips to help you make them work.

Why the Right Alumni Reunion Activities Matter

Alumni look forward to reunions because they miss each other, and the institution gives them a chance to relive a part of their student life with friends. That’s worth keeping in mind when you’re designing the programme.

This consideration also influences what the activities need to do. They should create space for those old friends to connect with each other in meaningful ways. The better ones bring together alumni who wouldn’t otherwise meet, and over time, build something that’s harder to measure: a willingness to give back. This may not always be financially or right away. It could look like year-on-year re-engagement, or just giving time, mentorship, introductions. Financial giving tends to follow when that relationship is in place.

It’s also worth recognizing that different activities serve different goals, and treating them as interchangeable could backfire. One thing that’ll help is clarity on the outcomes expected from these activities. Once you’re clear on what you want the reunion to do, the choice of activities becomes a lot more straightforward.

Alumni Reunion Activities to Boost Engagement in 2026 

In-Person Reunion Activities

In-person events are usually what people picture when they think of reunions. They’re also where the strongest connections happen. To embrace the potential for these connections, think of how interactive you can make the experience for attendees.

1. Campus Scavenger Hunt

A campus scavenger hunt gets alumni moving around. Routing participants past old lecture halls, favorite spots, and campus landmarks brings back memories and experiences from years ago. It gives organizers a chance to nudge people beyond their old cohort by combining folks across different graduating years within teams.

Reed college’s alumni reunion experience offers a scavenger hunt for the memories and a reunion shirt to keep as a memento.

Reed College runs ‘Foster's Quest’, a narrative-driven hunt where alumni follow 11 clues to 11 locations across campus, collecting letters that unscramble into a four-word phrase. The first 250 to finish get a special keepsake. It's built around the college's own history and folklore, which is what makes it stick.

Tips:

  • Mix graduation years within teams deliberately! When left to their own devices, people will want to cluster by cohort. 
  • Build in stops that only long-ago alumni would recognize; it rewards the ones who've been coming back longest.
  • Keep the hunt under 90 minutes. There's a lot of networking to be done at a reunion and a lot of sub-events to attend. This best not take up all of the attendees’ time. 

2. Alumni Trivia Night

Trivia nights are a classic because they’re low-barrier and customizable, but only worthwhile when the content is right. Generic questions miss the point of an alumni reunion. Instead, build rounds around the institution's history, notable alumni, campus lore, and the specific years of whoever's in the room. Done well, it can feel like a shared trip down memory lane.

Someone always takes trivia too seriously. That’s part of the fun at CBU’s annual Trivia Night.

Christian Brothers University runs an annual Trivia Night organised by its National Alumni Board where graduates form "legacy teams" of up to eight people, bring their own food and drinks, and are hosted by alumni rather than staff. The effect is closer to a house party than a formal event and that's what makes people show up with eagerness.

Tips:

  • Chat with alumni staff to dig up fun, unwritten campus stories, like that iconic security guard, old hangout spots, or inside jokes from certain graduating classes. 
  • Add a final “wager” question where teams can bet their points. It's an easy way to make things more exciting. If you want, you can turn this around into a small giving moment in the evening as well. 
  • Find an emcee with history with the university. This could be a beloved former faculty member, or the alumnus who enjoyed a level of celebrity or notoriety on campus. Encourage them to share their stories of the campus between rounds. 

3. Panel Discussion and Networking

Give your alumni a reason to come back beyond just seeing their old classmates with a well-run panel. Pair it with structured networking opportunities like faculty-led roundtables, speed-mentoring rotations, or breakout groups, and it can function as a career development event too. That makes it particularly valuable for younger alumni still building their networks.

At Stanford’s Reunion Homecoming, the smiles get wider when classes aren’t followed by quizzes!

Stanford's Reunion Homecoming has four days of "Classes Without Quizzes", which are faculty-led sessions on current research, running alongside class panels and networking opportunities. The programming is also flexible with Open Houses that do not have a set agenda. This allows alumni to socialise without the added pressure of adhering to a formal schedule.

Tips:

  • Give panellists a theme in advance to keep the conversation tight and leaves less room for the session to drift.
  • Set aside time for audience questions; that's where the most useful, unscripted exchanges happen.
  • Record it and share with all registered alumni afterwards. This extends the value of the event well beyond the people in the room and builds interest for the next chapter. 

4. An Experiential Element

Some of the most memorable reunion moments happen when people have something to do together. Building a hands-on activity into your programme gives alumni a chance to collaborate and create, together.

‘Billiken Days’ is SLU’s official alumni reunion programme

Built into Saint Louis University's Billiken Days (the university’s official alumni reunion) is a table decoration contest where alumni and families build themed displays for a cash prize. Past themes have ranged from "Candyland" to "SLU History." Teams end up debating which campus legend to include or which era deserves the spotlight, and those conversations often turn into some of the most fun parts of the event.

The same idea can be adapted in different ways: a collaborative mural, a trivia build-up round, a class scrapbook station, or even a cook-off by graduating cohorts.

Tips:

  • Anchor themes in shared history, such as "Freshman Year Memories" or "Campus Legends" to give teams something to argue about and a chance for stories and memories to emerge.
  • Let guests vote for their favorite table with a small donation. Giving moments work better when they’re built into something people are already enjoying.
  • Put a ‘basics’ kit out (streamers, tape, markers in school colors), so alumni don’t have to worry about carrying materials for the event.

5. Bring Your Family to Campus Day

Older alumni often come with children or grandchildren, so planning a family-friendly campus day removes a real barrier to attendance. Alumni gladly welcome the opportunity to bring their loved ones along. It gives them a chance to share stories, show off their old hangout spots, and relive their campus days through a more personal, “storied” tour of the place they once called home.

A University of Toronto alum has a moment with his daughter as part of the Kids’ Passport programme. 

The University of Toronto's Alumni Reunion runs a Kids' Passport programme alongside Stress-Free Degree lectures and an outdoor Alumni Fest. The Passport sends children around campus collecting stamps at activity stations run by university departments. This means alumni parents get to say "We're going to university!" rather than "You’re coming to my thing." 

Tips:

  • Consider the experience you’re offering to everyone visiting, be it your alumni or their families. Try to build small touchpoints that all attending can enjoy.
  • Designate specific sub-events for families so it doesn't bleed into everything else.
  • Stagger the schedule: family-focused afternoon, adults-only evening.

Hybrid Reunion Activities

Not everyone is going to make it back to campus, no matter how strong the programme is. Hybrid formats help you include those alumni without having to run a separate event altogether. Give yourself the best shot at engaging them too by extending your reunion online while still keeping the in-person experience intact.

1. Livestreamed Panel with Remote Q&A

Hybrid panels let you run a full in-person event while including alumni who can't be there physically. A good hybrid panel integrates the remote experience almost seamlessly into the event. If virtual attendees are just watching a stream with no way to participate, they’ll likely switch off quickly.

Cornell maintains a repository of livestreams from past years’ alumni reunions. 

Cornell Law School's Reunion Weekend runs a mix of in-person and virtual programming, with sessions explicitly flagged for virtual access on the published schedule so remote alumni can plan ahead. Cornell also offers a free virtual registration package open to all alumni, with featured events livestreamed.  The result is that remote participation feels intentional, not like an afterthought.

Tips:

  • Assign someone to focus on the virtual audience. Their role is to monitor the chat and bring questions into the discussion so remote participants are included.
  • Use a single Q&A platform like Slido for both in-person and remote attendees, so everyone can upvote and engage with the same questions.
  • Share recordings afterwards with chapter markers, so alumni can jump to the parts most relevant to them. 

2. Live-Streamed University Sporting Events

For alumni who follow their institution's teams, a live-streamed event with accompanying virtual watch parties is one of the more straightforward hybrid formats to run. The content already exists. The alumni relations job is packaging it: organizing viewing groups, adding commentary, and building in social moments around the broadcast.

The Beat 'SC Rally, live from Wilson Plaza, accessible to wherever Bruins happened to be sitting that night.

UCLA's Beat 'SC Rally, one of the largest annual on-campus spirit events held ahead of the UCLA-USC football game, was livestreamed (via YouTube) for alumni who couldn’t attend in person. The live chat quickly turned into its own space, with alumni cheering, reacting, and arguing over which dance team was better. It’s not the same as being there, but it comes pretty close. It works because it builds on something that already has meaning within the institution and makes it accessible to a wider audience.

Tips:

  • Coordinate with athletics teams early. Broadcast rights can be more complex than they seem.
  • Set up regional viewing group channels so alumni in the same city can connect and organize their own watch parties.
  • Enable live interaction like live chat or reactions for alumni to send in their views, reactions, and comments and respond to others. 

3. Guided Campus Tour

A hybrid version of a campus tour lets you run a physical walk through campus while bringing in remote alumni through a livestream.

What makes this work is how it’s structured. Instead of a passive walkthrough, think of it as a shared experience. A host can lead the tour on campus while a second person moderates questions and comments coming in from virtual attendees. Remote alumni can ask to revisit specific spots, share their own memories, or react in real time as the tour moves through familiar spaces.

It’s also worth thinking about pacing. Pausing at key locations, building in short interaction moments, and keeping the group small enough to manage helps both audiences stay engaged.

Tips:

  • Have a dedicated person managing the virtual audience so questions and comments don’t get missed.
  • Use simple, stable streaming setups. Clear audio matters as much as the video.
  • Plan a route, but keep it flexible enough to respond to what alumni want to see or talk about.
  • Share a recording afterwards so alumni in different time zones can watch it later.

Virtual Reunion Activities

Virtual reunions need more deliberate design than in-person ones. There's no ambient socialising, no hallway conversations, no accidental run-ins, so every connection point has to be built in. That means structured breakout rooms by cohort or industry, actual icebreaker activities, and transitions that keep energy up.

1. Virtual Alumni Reunion

A good virtual reunion treats the format on its own terms, like designing events around how people show up and interact virtually.

Opening shot of the Minecraft reconstruction of the MIT campus. There was also a guided tour of it, led by those involved in building it. 

During MIT's 2020 Virtual Tech Reunions, the Alumni Association the Alumni Association built a network of breakout rooms for affinity and interest group meetups, ran a student-built Minecraft campus tour, and hosted a live Alumni Quiz Bowl. The experience felt intentionally designed for a virtual setting, rather than a scaled-down version of an in-person event.

Tips:

  • Keep plenary sessions under 30 minutes and build in real breakout time.
  • Send something physical in advance. Even a small branded item can make the event feel more tangible.
  • Use polls and live reactions during presentations. Passive viewing leads to drop off.

2. Virtual Panel or Fireside Chat with a Notable Alumnus

A 45-60 minute interview-style conversation with a well-known alumnus can draw strong attendance even from people who rarely engage with reunion programming. The star of the event is obviously the person here.

Webinars hosted by the Penn Alumni Clubs trace their roots back to the Covid-19 pandemic but have since become a permanent fixture.

Penn Alumni's regional clubs run virtual happy hours and board meetings via Zoom that consistently pull in alumni who can’t attend in-person events (including people in the same city who simply hadn't engaged before). A virtual fireside chat with a compelling speaker operates on the same logic: the barrier to attend is low enough that people who would never book a flight will show up.
This format really took off during COVID, when institutions had to find new ways to stay connected. What carries over is the effectiveness.

Tips:

  • Choose speakers with a clear connection to the audience. Relevance matters more than name recognition alone.
  • Have a moderator who can guide the conversation and keep it moving at a steady pace.
  • Leave at least 10 to 15 minutes for live audience questions to keep the session interactive.
  • Share key moments or clips afterwards to extend the life of the session beyond the live event.

3. Virtual Escape Room

Escape rooms translate well to virtual because they're social, collaborative, time-bound, and require enough active participation that people can't quietly disengage. They work best with groups who already know each other reasonably well.

An alumni virtual escape room is equal parts problem-solving and talking to (or over) each other, just like when they were students!

The University of Toronto runs an Alumni Virtual Escape Room where alumni are teamed up with fellow graduates to work through riddles and puzzles via a third-party app over Zoom, with the fastest team to escape winning. The puzzle gives people a reason to talk, collaborate, and interact with others they might not otherwise meet. It’s a win-win for everyone involved.

Tips:

  • Keep teams to 6 to 8 people. Beyond that, it gets harder for everyone to participate.
  • Have a host to manage pacing and keep the energy up between rounds.

4. Digital Photo Wall / "Where Are They Now?"

A crowdsourced digital photo wall is a simple way to get alumni involved. Alumni submit a current photo along with a short update, which can then be showcased during the reunion.

What makes this work is its versatility. It can run as a live stream during the event, (virtual, in-person or hybrid), be displayed between sessions, and even act as a starting point for conversations. People look forward to familiar faces and compare where life has taken everyone. Reconnection is the next step from there. It's a low-lift activity to organize.

You can also pair it with a guided campus tour, with a host or student walking through familiar spaces while alumni engage in the chat. Together, it creates a low-effort but effective way to bring in both nostalgia and interaction.

Tips:

  • Keep submissions simple. A short form with no login required will get better participation.
  • Start collecting entries a few weeks in advance so there’s enough content to showcase.
  • Prompt alumni with specific questions like “Where are you now?” or “What’s changed since graduation?” to make responses more engaging.

Milestone Year Reunion Activities

Milestone reunions carry a different weight. Alumni coming to these events are often marking something significant in their own lives aside from the relationship with their alma mater. The programming should reflect that with more curated experiences and a genuine sense that the institution takes the milestone seriously.

1.Milestone Time Capsule Ceremony

A time capsule ceremony can turn a milestone reunion into a ‘must-attend’ milestone reunion. Because it’s tied to a specific moment, whether it’s being sealed or opened, it creates a sense of occasion that typical social events don’t always have.
It also works well as a paired tradition. A class can seal a capsule at one milestone with the understanding that it will be opened at a future reunion. That shared timeline gives alumni a reason to stay connected and come back.

The time capsule patiently sitting at Tillett Hall, waiting to be opened in 2029.

Rutgers University’s Livingston College offers a good example of this. The Class of 1999-2000 sealed a time capsule for the college’s 30th anniversary, with plans to open it in 2029 for the 60th. In the meantime, the capsule remains on campus in Tillett Hall, becoming something alumni can return to and talk about over the years.

Tips:

  • Encourage contributions that reflect shared experiences, like a favourite professor’s syllabus, a student club flyer, or even a well-loved local takeout menu.
  • Frame the ceremony as something that connects two moments in time. For younger cohorts, something like “letters to our future selves” can make it more personal.
  • Involve alumni from the cohort in collecting items. Peer outreach often works better than formal requests and leads to more meaningful contributions. 

2. "Back to the Classroom" Experiences

A “back to the classroom” session isn’t really about sitting through a lecture again. It’s more about seeing what’s changed since alumni were last on campus, and how the academic side of the institution has evolved.

There’s a lot of room to work with, depending on the cohort. For younger groups, it might be an industry-focused session that connects what they studied to where the field is now. For older cohorts, it could be a more informal conversation with a beloved faculty member or even time spent in a new lab or studio. The point is to give alumni something they wouldn’t get otherwise, so the trip feels worthwhile.

Alumni returning for their ‘Back to the Classroom’ experience at Phillips Exeter Academy.

Phillips Exeter Academy builds this into its milestone reunions with “Back to the Classroom” sessions where alumni sit in on faculty-led discussions alongside current students. It’s a simple idea, but it works because it brings people back into a familiar setting while also showing how things have moved on.

Tips:

  • Pair alumni with current students for a lunch or panel. Those conversations will be more interesting than anything scripted and build value for both groups.
  • Work with faculty to pick topics that connect to what the cohort studied, but reflect where things are today.
  • If it fits, add a small shared element for the class, like a message for future students or something they can contribute to together.

3. Milestone Recognition Ceremonies

A milestone ceremony makes the relationship feel intentionally recognised, which is exactly what it should aim for. This would work especially well for older cohorts, where there’s gathered interest in legacy and formal recognition, and more people are expected to show up.

Alumni cameo pin with a silhouette of the University’s namesake, Maj. Gen.

Brock University does this during its Homecoming weekend with commemorative pinning ceremonies. Different milestone classes receive distinct pins, like a silver cameo for the 25-year cohort and a golden badger for the 50-year group. These are usually built into formal receptions, which adds a bit of weight to the moment without overcomplicating it.

The format is easy to adapt. A 10-year reunion could have a “young alumni” marker, while a 40-year group might receive something more archival, like a limited-edition print. What matters more is consistency. Once alumni see this happening for other cohorts, it builds a sense of anticipation for their own milestone.

Tips:

  • Offer something alumni can take back with them, like a simple but well-made memento.
  • Involve current students in the ceremony where possible. It adds a cross-generational element that people remember and look forward to.

Giving-Focused Reunion Activities

Giving-focused activities work best when they’re part of an event alumni already want to attend. When they feel like a separate track, or the main agenda, engagement drops off. The goal is to make giving feel like a natural extension of the experience, not a transaction.

1. Peer-to-Peer Fundraising Challenge

Peer-to-peer fundraising changes who’s doing the asking. When class groups rally around a shared participation goal, it becomes less about the institution asking for money and more about showing up alongside and for your peers. That shift makes a real difference.

Yale maintains a dedicated Reunion Giving page to highlight student-led giving efforts.

Yale University’s Reunion Giving programme centers campaigns around class volunteers. Participation rate, not total dollars, is the primary metric. This positioning makes the campaign feel more inclusive and gives alumni something to rally around beyond just a number.

Tips:

  • Lead with participation rate in communications. It brings in alumni who might otherwise opt out.
  • Appoint class ambassadors to drive momentum within each cohort.

2. Choosing a Class Gift

A class gift gives alumni something to build together. When a cohort contributes toward a shared outcome, whether it’s a scholarship, a space, or a piece of equipment, the giving becomes part of the reunion story and a moment of pride.

Alumni giving celebrated by Northwestern University.

Northwestern University's Reunion Class Scholarship Fund allows each class to build an endowed scholarship in its name. It’s something that continues well beyond the reunion and gives alumni a lasting point of connection.

Tips:

  • Set a clear participation goal and share progress during the event.
  • Make the outcome visible. A named plaque, a board, or a small ceremony helps the contribution feel celebrated. 

3. Silent Auction Built Into the Reunion

A silent auction can raise funds while also giving people something to engage with during the event. It works best when it runs in the background across the reunion, rather than as a standalone session.

Items tied to the institution do better than generic ones. Experiences like a dinner with leadership, behind-the-scenes campus access, or alumni-donated items with a story behind them usually get more attention.

Tips:

  • Share items in advance so alumni come in knowing what they want to bid on.
  • Use mobile bidding. It keeps things moving and is much easier to manage than paper-based systems. 

How to Choose the Right Activity for Your Alumni Reunion

The list above covers a lot of ground and not all of it will fit your institution, your alumni base, or your specific reunion cycle. A few simple filters can help narrow it down.

Start with your goal. If you’re trying to re-engage lapsed alumni, in-person, experiential formats usually work better than virtual ones. If you’re running a giving campaign, build that into the main event itself, intentionally. Activities that feel like an afterthought could get ignored.

Milestone years need a different level of thought. A 25-year reunion, for example, carries more weight than a regular annual gathering, and the programming should reflect that.

And finally, leave some breathing room for organic connections. The best parts of a reunion are rarely scheduled. Conversations happen in the gaps before a panel starts, between sessions, over meals. If everything is tightly packed, you lose that.

How to plan a successful reunion effortlessly

Choosing the right activities is the visible part of reunion planning. What’s less visible (and sometimes more challenging) is everything that supports it: registrations, pre-event communication, attendance tracking, post-event follow-up, and any giving tied to the programme.
In most teams, this ends up spread across multiple tools. Registrations in one place, emails in another, attendance tracked manually, and follow-ups going out later than they should, or not at all.

It works, but it’s messy. Data gets fragmented, manual work piles up, and by the time everything is pulled together, the moment has already passed.

Use a dedicated event management platform to help you plan and execute events:

Purpose-built alumni platform like Almabase can make a huge difference for both staff and attendees. Instead of managing separate tools and trying to piece things together, everything sits in one place and works as a single system, which changes how the reunion is hosted, how alumni find and interact with the event, and how event data is captured and analyzed.

You have a clear view of who’s registering, who’s attending, and how alumni are engaging, without pulling data from multiple sources. Communication becomes more targeted because it’s based on real-time information. Follow-ups go out on time, while the event is still top of mind. And if giving is part of your reunion, it fits naturally into the same flow.

In practice, that looks like:

  • Event creation, registration, and ticketing in one place, so teams aren’t moving data between tools or fixing errors later.
  • Targeted event communication, which means the right alumni hear about the right events and show up more consistently.
  • Check-ins that feed directly into your CRM, giving you a clearer view of who’s engaging and helping you spot alumni who are ready for deeper involvement or giving.
  • Timely post-event follow-ups, so thank-you emails and giving asks go out while the experience is still fresh.
  • Fundraising built into the event flow, making it easier to introduce giving without it feeling like a separate ask. 

For teams running multiple reunions or managing large alumni bases, this kind of setup removes a lot of manual work and makes it easier to act on what’s happening in real time. If your team is spending more time coordinating tools than running the reunion, it might be worth taking a closer look at how Almabase brings it all together.

Book an events demo with Almabase.

Alumni Reunion Activity Ideas to Boost Engagement

We've compiled a collection of alumni reunion activities for your institution that your event attendees will love whether you want something simple or grandiose.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

April 15, 2026

12 minutes

Read