Blackbaud NetCommunity vs. Modern Advancement Needs: A Closer Look

Managing targeted campaigns, giving days, and CRM syncs with Blackbaud NetCommunity? See where BBNC creates friction and how Almabase simplifies it.

Anwesha Kiran

Published: 

July 21, 2026

Updated: 

Blackbaud NetCommunity (BBNC) has been the default choice for institutions on Blackbaud Raiser's Edge for a long time now. It still handles the basics well enough; things like a simple donation form, a straightforward event RSVP, or an email blast to contacts off of an existing list.

But advancement work has grown more complex, and there are tasks modern teams need done that BBNC hasn’t been able to keep up with, simply because it wasn’t built for these tasks.
In this blog, we’ll walk you through some of these tasks that users have come to realize that BBNC cannot handle well, and how Almabase closes that gap.

Where BBNC stops keeping up with modern advancement needs

1. Sending email to anyone who isn't already an RE query

This is a well-documented pain point that BBNC users face when scaling their events: email lists have to originate from a Raiser's Edge (RE) query. If you have a list of addresses that didn't come from RE, there's no way to feed it in directly. These could be lists procured from an event partner or from around a campus, but it cannot be used to send email blasts unless recreated as a query within RE first.

The email builder itself offers limited design flexibility without a modern interface, so anything beyond a simple layout takes real effort to construct. Even then, there’s no way to know for sure that these emails would look the same in the recipients’ inbox.
Another related limitation is that unsubscribes work at a single level: a constituent who wants out of event emails but wants to keep getting annual fund appeals has no way to say so. They either get everything or nothing.

BBNC's analytics cover opens, bounces, and opt-outs, which is fine for knowing what happened to an email. It doesn't tell you what the constituent did next. There's no link-level click attribution and no behavioral data, like page visits or email-to-gift conversion paths, flowing back into the CRM.

Almabase's drag-and-drop email builder works from any list, whether that means uploading a spreadsheet or building a segment directly inside the platform.
Email layouts also render consistently on mobile, and unsubscribes are handled through category-level preference centers, so a constituent can opt out of one kind of communication while staying on others.
Because Almabase's engagement data flows back to the constituent's RE NXT tile through TrueSync, your team can see which emails someone opened, which links they clicked, and which giving pages they visited before they gave, all without pulling a separate report.

2. Running a Giving Day without exhausting your team

BBNC works just fine for a simple, single-fund "give now" page. It really starts to struggle when institutions begin to get more ambitious with their scale: campaign hubs, fund-level thermometers, leaderboards, time-based matching challenges, or a mobile checkout handled cleanly with only a few clicks. Institutions running multi-event giving days or homecoming weekends with sub-events where more is required from the platform find that BBNC doesn't have the building blocks for it.

The workaround is obviously to layer on a different tool to handle the campaign mechanics BBNC can't. That solves the giving day experience but reintroduces the exact data problem BBNC's RE sync was supposed to prevent. Gift data now lives in the third-party tool and Raiser's Edge, and neither talks to the other automatically. For complex events, this could mean up to a week of manual data reconciliation for your team.

Almabase solves this problem by building this natively. Branded campaign hubs support fund-level goals with rollups, live leaderboards, and matching challenge banners, all with mobile-first checkout that doesn't ask donors to navigate multiple screens.

Every transaction captured during the rush of a giving day flows into RE NXT in real time through TrueSync, so there's no separate reconciliation step because there's no separate system generating a second set of records to begin with!

Faster reconciliation isn't just about efficiency. With Almabase, MSUM reduced Giving Day reconciliation from four weeks to four days, giving the advancement team time to launch a stewardship campaign that generated an additional $40,000 in follow-on gifts.

Read the full case study here.

3. Connecting engagement with giving

BBNC's own connection to Raiser's Edge handles transactional data reasonably well. Gifts link to the right funds, registrations flow into the correct event records, and email lists continue pulling from your existing queries. For teams using BBNC largely as-is, the native connection does what it's meant to do.

Where it falls short is context. BBNC's RE integration records that a gift happened, but not what led up to it. There's no lead scoring, no engagement history on the constituent record, and no way for a gift officer to see that a prospect opened three campaign emails and visited the Giving Day page four times before finally making a gift.

Those kinds of signals are the ones that help teams decide who to reach out to and when, and unfortunately, these never make it into Raiser's Edge. Instead, advancement teams are left relying on campaign-level reports and educated guesses, even though RE NXT is already where they're doing most of their work.

Almabase's TrueSync integration fills in those missing pieces by surfacing engagement data directly on the RE NXT constituent record at no additional charge. Gift officers can see which emails someone opened, which links they clicked, where they've been engaging, and where their gifts are directed, all without leaving the CRM. Instead of a record that simply logs transactions, they get a much clearer picture of how someone has engaged over time.

4. Running an event start to end

BBNC's event registration works well for straightforward events, but it starts to show its limits as complexity increases. It doesn't support sub-event management, ticket-level fund designation, guest forms for collecting meal preferences or accessibility needs, QR code check-in, or conditional registration based on class year or affiliation. A multi-day reunion weekend or a Homecoming with parallel events across departments is basically more than what BBNC was built to handle.

At that point, once again, institutions turn to third-party tools. The trade-off is that the same event often has to be built twice: once in BBNC to maintain the connection with Raiser's Edge, and again in a third-party platform to deliver the registration experience attendees need. That creates another data silo, doubles administrative work, and makes it harder to keep track of who's attending what.

Almabase handles those more complex events within a single registration flow. A 15-event Homecoming weekend can live under one event instead of a dozen separate registration pages. Staff can check in attendees with QR codes, register walk-ins, and accept on-site payments from a mobile device.

Through conditional questions, the form adapts in real time based on who is registering and how they respond. Alumni, parents, volunteers, or specific class years can each see a different set of questions, while nested follow-up fields appear only when they're relevant.
Attendees can register themselves and manage one or more guests, choose sub-events, select meal or accessibility preferences, and complete everything in a single, mobile-friendly checkout experience.

5. Making a page that looks like it belongs in 2026

BBNC's page editor gets the job done for basic pages, but customization is limited. Anything beyond a simple layout: adding a promotional video banner, updating the color scheme, creating a modern grid, or building a more polished landing page requires code-level changes. In 2026, maybe it is not the most reasonable to have to depend on a developer to make minor changes to your donation pages.

Almabase gives advancement teams a no-code way to build branded, mobile-responsive pages themselves. Event pages, giving forms, and campaign microsites can all be created, launched, and updated without writing code. Teams can embed donation asks directly into the registration journey, delegate event management with role-based permissions, and make last-minute updates without waiting on IT or a developer. This flexibility can be especially valuable in the weeks leading up to a launch, when messaging, visuals, and calls to action might need to change in real time as you make adjustments to your campaign strategy.

Check out our blog that compares Almabase with BBNC for a deeper look at how these two platforms stack against each other.

Trade-offs worth knowing about

No platform does everything perfectly, and it's worth calling out the areas where BBNC still has an advantage.

Relationship data doesn't import (yet):

BBNC can surface information stored in RE NXT's relationship tables, such as spouses, children, congregation membership, and other family or affiliation records directly on a constituent's profile. Almabase doesn't currently sync those relationship records from RE NXT, although anniversary dates are supported.
For institutions that rely heavily on family or congregational relationships as part of stewardship, that's an important consideration to discuss during the evaluation process.
In practice, many teams continue to treat RE NXT as the source of truth for that information, with gift officers referring to those records when relationship context is needed.

Address types are narrower:

RE NXT supports a wide range of address types, all of which BBNC can surface. Almabase currently supports two: Home and Office. During onboarding, one RE NXT address type is mapped to each, which is sufficient for most institutions' day-to-day communication and stewardship.
The main consideration is for schools that maintain several distinct address types, such as seasonal residences, business addresses, or separate international mailing addresses. Those institutions may need to decide which addresses should remain primary and which can be consolidated.

Email consent is managed at the constituent level:

RE NXT lets institutions manage email consent for each individual email address. That means a constituent can choose to receive communications at a personal email while opting out of a work address, or vice versa.

Almabase takes a simpler approach by managing consent at the constituent level. If someone opts out, the preference applies across all of the email addresses associated with their record. For most institutions, this wouldn’t make a huge difference. But if your team regularly works with constituents who maintain separate personal, professional, or other email addresses, it's a distinction worth understanding before implementation.

Single branded subdomain:

Some BBNC institutions maintain different subdomains for different audiences; for example, ‘alumni.school.edu’ and ‘parents.school.edu’, each with its own branding, navigation, and experience. Almabase brings those audiences together under a single subdomain.

This distinction, of course, can still be retained with Almabase: different audiences can be served through dedicated landing pages, conditional content, and tailored navigation within the same site. But if your current setup depends on entirely separate subdomains, it's something to account for when planning your migration.

What switching looks like

Migrations from BBNC generally follow the same path as any move to a new advancement platform. Our blog on migrating from BBNC covers the process in more detail, but the short version is this: most implementations take anywhere from three weeks to two months, depending on the amount of data cleanup, testing, and staff training involved.

Almabase starts reducing that work before implementation even begins. A free 30-minute integration audit with a solutions engineer reviews your current data structure, naming conventions, integrations, and migration goals so potential issues are identified upfront instead of during go-live.

From there, TrueSync configures the two-way sync between Almabase and RE NXT while preserving your existing field mappings and naming conventions. Your team also decides how data should flow, whether updates from Almabase sync automatically into RE NXT or require review before they're committed to the CRM.

What switching looks like in practice: Cornell College

Cornell College manages a community of 15,000 to 17,000 alumni with a lean advancement team. Before moving to Almabase, staff were piecing together BBNC and other tools, and spending valuable time managing disconnected systems instead of building relationships with alumni.

With giving, events, email, forms, and community engagement all in one platform, registrations flowed smoothly, alumni could update their own records, and the team spent less time on administration.
The results followed: 1,008 donors on Giving Day, a 4.7/5 participant rating, more than 430 Homecoming attendees, and over $226,000 raised from 992 donors during the "All In for the Hilltop" campaign.

Here’s the full scoop on Cornell College for more on how that shift played out.

Does this sound familiar?

None of the limitations above are deal-breakers on their own. Exporting a CSV takes only a few minutes. Building an event in two systems isn't impossible. Even manually reconciling registrations after a campaign can become part of the routine for an event or two.

But dealing with all of these together and operating with workarounds that cost in manual hours is not what your team should have to experience.

A few things to think about:

  • Do you regularly export data between systems because the information you need isn't where you're already working?
  • Are events, giving campaigns, or emails spread across multiple platforms that all need to be kept in sync?
  • Does someone on your team spend time after every event cleaning up registrations or reconciling data before it's usable?
  • Have you stopped trying to do certain things because you already know the platform can't support them?
  • When planning a new campaign, do you think about the workarounds before you think about the idea?


For some institutions, the existing setup might still be the right fit. But if the workarounds are starting to consume more time than the work itself, it's a good signal that it's worth evaluating what's changed.

As budget planning comes around, ask your team the right questions: "What does this platform cost?", but also, "How much time are we spending working around it?".

If your team is constantly exporting data, reconciling spreadsheets, or jumping between tools for events, email, giving, and community engagement, those hours add up. The question is whether the operational savings from keeping everything in one place outweigh the cost of continuing with a stack of disconnected tools.

Ready to see how you could run your events without the workarounds? Request a demo today.

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Anwesha Kiran

Anwesha is an educator and pedagogy enthusiast, passionate about the transformative impact of education, kindness, and creativity on individuals and communities.

As an artist, she brings a unique perspective to her work and is committed to inspiring growth, empathy, and understanding

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