How to Unify the Student-to-Alumni Journey With Tech

As an institution, you are naturally interested in the professional success of your alumni. While many graduates can find their own way or may even prefer to do so, it is important to have a robust system in place to ensure young alumni can start out on the right foot.

Young Alumni in a Changing Job Market

First, it is important to understand the unique situation that the young alumni and fresh graduates of today find themselves in. In the post-COVID job market, remote and hybrid work models have become more of a norm than ever before, yet many large businesses that had overhired during the pandemic have started to cut down, saturating the job searching market massively. This is just one example of a unique challenge that young alumni have to face today.

How Can Institutions Help Alumni Kick-start Their Careers?

At the end of the day, communication and goodwill alone won’t give your new batch of alumni the desired transition to a professional career if you don’t have the right resources and programs in place. Thankfully, the past decade has taught us valuable lessons in terms of options that institutions can take. Here’s a brief look at some of the commonly employed strategies:

1. Establishing online alumni communities

Establishing connections and bringing awareness to opportunities have always been major hurdles for graduates who are only just beginning to explore their field on a professional level. Online alumni communities allow younger alumni to connect with peers and staff easily. Today, the best alumni networks also provide a unique opportunity for international alumni to stay involved and find opportunities that they may have otherwise missed out on. If you need some inspiration, check out how Punahou School built a global alumni community!

2. Organizing alumni events

In the past, alumni events were synonymous with simple reunion dinners or fundraisers. Nowadays, it is a much more flexible and interactive affair. The best institutions create value for both young and older alumni through enjoyable activities. These events can range from conventions, creative luncheons, or even a rubber duck race! What matters is that young alumni, donors, and parents get a chance to socialize and form connections with both the institution and their peers.

3. Mentorship programs

Mentorship programs allow young alumni to learn from fellow alumni who have gathered expertise in a specific field. As young alumni gather more experience, it also gives them an opportunity to give back by becoming mentors themselves and cultivating their relationship with their alma mater. If you are wondering how to set up the right mentorship program for your institution, make sure to check out this blog to help you out.

4. Career opportunity systems

The most straightforward way to help young alumni get started on their professional career is to have career opportunity systems put in place. Job placements, internship invitations, and facilitating campus drives from attractive employers are just some of the more popular ways. It also allows alumni to give back by creating opportunities. These systems can be made flexible depending on the resources available and willingness of employers and alumni alike.

5. Workshops and training before graduation

It is also important to consider the next batch of young alumni who will soon graduate. You can tap into your network of employers or businesspeople to host workshops, lectures, and training events at your institution. Successful alumni are an excellent source of inspiration as they have the required expertise as well as a personal connection to their alma mater, making it easier for audiences and staff to connect with them.

Looking Ahead

At the end of the day, what truly matters is that the institution feels like a supportive entity for young alumni at a very crucial and often uncertain time for them. From an institution’s perspective, this can be seen as the last step for a successful graduate as well as the first for a satisfied and promising alumni. It is also crucial to keep in mind the unique needs and circumstances of your institution. Keep in mind your budget, current alumni pool, specialized fields, etc., to find the right way to connect both your current and new generation of alumni.

Need some help getting started or leveling up your young alumni relation efforts? Book a demo or reach out to us. We’re always happy to help!

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If you’re someone handling alumni engagement for your school, you know that engaging recent graduates is one of the most challenging aspects. So, before diving right in, let’s take a closer look at why young alumni need to be engaged and its long-term impact.

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Why is it important to engage young alumni?

Young alumni have the potential to turn into future major donors. But, they must be approached the right way. Billionaire and former New York City Mayor Michael Bloomberg’s first donation to his alma mater, Johns Hopkins University, was at the age of 23 and the amount was $5. Since then, he has donated close to $1.8 billion to support research, teaching, and financial aid at the university. 

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Yep, that’s accurate. 

Why should young alumni be approached differently in comparison to older alumni?

Chances are this segment of your alumni population won’t respond to your fundraising asks for the next few years. They are just starting a career and personal financial problems such as paying off student loans or relocating to a new city for college are likely to get prioritized over donating to or engaging with their alma mater.

While young alumni may not be the biggest contributors over the next few years, they can be of great help to your school by offering you their valuable time, in the form of volunteer work and internships. 

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Here’s a look at the 6 most effective strategies employed by schools to engage their young alumni. 

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1. A mobile-responsive alumni website

While this is something that is recommended irrespective of whether or not your school is catering to young alumni, having a responsive alumni website is especially great for capturing the attention of the younger generation. As the younger generation is more inclined towards using mobile devices, being able to easily access all the websites and their resources on their devices helps provide more opportunities for them to engage with their alma mater.

Take a look at Nicholls State University’s up-to-date and easily accessible mobile-friendly website below.

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2. Value in the form of workshops, jobs, and networking events

As recent graduates, your alumni already have a lot to worry about. The key to building a lasting relationship is to address these issues and provide them with valuable support. This could be in the form of workshops, job prospects, mentorships, social networking mixers, or even emotional support. 

3. Alumni surveys

A time-tested technique for finding out what your young alumni would be most interested in, alumni surveys are great at saving time and effort. Creating a short survey asking alumni what they would like to hear about from their alma mater is an effective way of grabbing attention and delivering value. There are various tools such as Typeform and Survey Monkey that can help you create short surveys. For example, The College of Idaho took a short survey that revealed ‘Financial Planning’ as the most pressing concern for a majority of young alumni. Based on the results of this survey, the college organized a free workshop on Saving Money & Paying Off Debts, as a way to support its young alumni.

4. Targeted email campaigns

Instead of the usual marketing email blasts, focused emails targeted at specific segments of alumni are bound to yield better results. The most effective way to keep young alumni engaged with emails is to provide them with consistent value, right from the start. If you are trying to engage alumni who recently graduated, targeting them with emails that showcase relevant job opportunities is the best way to do it. 

Take a look at how T. Howard Foundation, a non-profit organization based out of Silver Spring, Maryland, shares job opportunities with its young alumni via emails.

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5. Creative use of social media

According to a recent study published by Broadband Search, 79% of college graduates use at least one social media site. 

Social media is a great tool for engaging young alumni not just because of its high accessibility and adaptability but also because of the flexibility it provides. There is no limit to how creative you can get and that’s what resonates the most with young alumni. Incorporating more video content and trying to create campaigns that urge alumni to take action are ideal components of a great social media strategy. Here’s how William Peace University drew the attention of its young alumni and got them talking about their upcoming reunion.

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6. Focus on in-person interaction

While having a digital engagement strategy in place is pivotal, completely depending on it is not recommended. In-person interaction is a fundamental part of fostering lasting relationships with young alumni. Here’s how our customer, Charlotte Christian School got this right.

As a way of extending support to young alumni, Charlotte Christian School sent out a video featuring beloved teachers wishing alumni good luck ahead of their exams and conveying to them how much they care. The video also acts as a special appeal for alumni to come back to school for a wonderful time with their teachers and friends.

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It’s no secret that keeping alumni engaged in the post-pandemic landscape will present unique challenges, considering most events and fundraising efforts have moved online. Fortunately, many educational institutions have risen to meet those challenges and sharpened their abilities to maintain and even increase alumni engagement in the past year.

If you’re wondering what are some key strategies your organization can utilize to keep that momentum going and continue peaking alumni engagement in 2022 - we have got you covered. Let’s dive into some of the best approaches to keep your alumni virtually engaged with your institution going forward this year.

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Create Community with Virtual Events

Nothing encourages former students to stay plugged-in with their alma mater like the opportunity to create a community with other alumni. Many people have struggled with a lack of social interaction during the pandemic, and virtual community-building events are the perfect remedy for this situation.

In order to plan a successful virtual event be sure to nail down key logistics beforehand like an event agenda, promotional efforts, and setting up a plan to analyze post-event feedback. Let your alumni know in advance what the event has to offer and make sign-up as seamless as possible by offering quick registration supported on a variety of devices.

When it comes to promoting the event, use multiple channels to maximize your outreach. For example, you could create Facebook pages alongside email invitations to reach alumni no matter how they prefer to communicate. A good way to increase engagement would be to make your promotional efforts interactive. Ask your alumni to RSVP using a hashtag or commenting on a Facebook post - this will ensure better reach and engagement on your social media handles.

Finally, you can create opportunities for post-event feedback to tailor your approach for future events and increase alumni turnout. You want your former students to know that their opinions matter to you, so make sure you ask them to share it! This will also make planning your next event simple since you can build on the feedback and experience that your alumni share.

Check out how various institutions have leveraged the virtual space for innovative online events like virtual happy-hours, book clubs, and flagship events.

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Leverage Social Media for Targeted Alumni Outreach

A good social media presence can undoubtedly do wonders for your engagement goals. You likely already have a social media strategy in place, but how tailored is it to empower alumni to interact with one another and the institution? A simple way to get alumni engaged is to interact with their posts and to invite them to interact with yours!

One option is to create content that invites alumni to post photos of them at college events or even happy memories from their time at the school, college, or university. This is a great method to evoke nostalgia in your alumni and encourage them to remember the positive impact that your institution had on their academic experience.

You can even personalize these calls-to-action by tailoring them to specific programs or organizations involved within your school. For example, you could ask all journalism students to post a memory of why they chose to pursue journalism - or maybe ask all of the students involved in your athletics program to post a photo of their team. These specific calls-to-action are more likely to fetch responses from the targeted group of alumni.

Ensure social media calls-to-action remain engaging and personal by applauding donor efforts and the impact their gifts have on opportunities for future students. You can even share narratives of these impact stories by showcasing the effect their donations have made on a particular student or program. This is a great way to remind them that they are a part of the good change which will surely translate to donor engagement and retention.

Finally, you can encourage peer-to-peer giving campaigns through social media, so that alumni feel more directly involved with their community fundraising. By encouraging students to fundraise directly with their peers, you ensure an organic giving environment that fosters the sense of community that many alumni might associate with your school - making it a win for everyone involved!

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Engage Alumni with Matching Gift Fundraising Opportunities

When it comes to finding new ways to keep alumni engaged with your giving campaigns, matching gifts is a valuable giving option to consider. Matching gifts are a form of corporate philanthropy in which companies financially match the individual donations their employees make to charitable organizations - sometimes even at a 2:1, 3:1, and even 4:1 ratio.

Donors love to discover their eligibility for these programs as it allows them to instantly double the impact their donation can have on causes they care about, without having to reach back into their wallets. Informing donors of their eligibility can encourage higher donations; 84% of donors are more likely to give a donation in the first place if they know their gift will be matched and 1 in 3 donors indicate that they would donate a larger amount if their gift will be matched.

Many donors are actually unaware that they qualify for a matching gift program - in fact, 78% of match-eligible donors don’t know about their employer’s matching gift program. That’s why we recommend marketing matching gifts to your former students to help them discover eligibility and submit their matching request. This is a great way to add value to their donation experience while boosting revenue for your fundraising campaign. You can utilize a variety of avenues for this outreach, such as on a “Ways-to-Give” page, via social media, and through email outreach.

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Wrapping up

Moving forward into 2022 with these alumni engagement strategies in your toolbox, you can ensure your alumni remain not only plugged-in, but also well engaged, which is sure to reflect in your fundraising campaigns.