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Latest stories, guides, and benchmarks from the world of alumni relations, fundraising, donor engagement, advancement services, events, and higher-education philanthropy

Blackbaud recently announced that support for Raiser’s Edge NXT’s database view and related functionality will end on September 15, 2027, affecting several Blackbaud products. These include Blackbaud Online Express and Blackbaud NetCommunity (BBNC). For advancement teams that have spent years building forms, pages, workflows, and other processes around the platform, this means choosing and migrating to a new platform. The prospect can feel like a lot to take on, especially if it wasn't something you'd anticipated.

If you're looking for an alternative, Almabase can help you replace the functionality you currently rely on across these products. We've already covered why teams might be thinking of a move off BBNC and how the main alternatives compare. In this article, we’ll be focusing on what happens once you've made that decision: what the migration process looks like, what your team can expect along the way, and how Almabase approaches the move.

In case you’re evaluating how Almabase stacks up against BBNC, check out our comparison blog here.

There’s also another question that comes up around a platform migration: How much is this going to cost?
This question extends beyond the immediate, visible technical costs. In fact, the technical side of the move might just be the simplest to figure out. It’s the broader, more abstract elements like shifting scopes, changing requirements, or even figuring out the right set of requirements in the first place that could end up costing the most amount of money and time, if not approached thoughtfully.

That's why we want to walk you through the Assisted Fast Pass Migration process upfront: what happens at each stage, what your team is responsible for, what our migration team handles, and where costs may come into the picture. We hope to give you a clear idea of what the move to Almabase will look like before you get started, so there are fewer surprises along the way.

Why transparency matters during a migration

A migration project always begins with an agreed-upon plan. But it’s also very likely that, a few weeks in, you discover a form that needs some additional customization or a request that seemed straightforward seems to fall outside the original scope, on second thought. These are perfectly reasonable hiccups during the migration, but if work is already underway, it could seem harder to understand what you're paying for, and even harder to plan around the rest of the project.

Clear expectations are at the heart of our migration approach, starting with total transparency around what extra requirements cost. With Almabase’s Assisted Fast Pass Migration, each stage gives you a chance to understand what's being proposed, what falls within the standard migration, and where something would require additional work.

Basically, you shouldn't find out about an extra requirement after the work has already been done. Your approval and sign-off comes first. The five steps in the migration process are built around this intention. Let’s get into them.

1. Kickoff: Getting the project off on the right foot

The migration process starts with a kickoff between your team, a dedicated CSM, and an implementation specialist. This is where we get the groundwork in place. This is usually access to your current site, your branding assets, and the dates your team needs to work around.

Another important step here is understanding your calendar and priorities. Your Giving Day, reunion, fiscal year-end, or another major event may determine what needs to happen first and we would be building the migration calendar around it. So, the migration sequence might look a little different for each institution, as each gets to choose which product goes first.

The kickoff is also a chance to flag anything unusual about your current NetCommunity setup.

After years on a platform, it's normal for your setup to have accumulated a few workarounds, custom configurations, or integrations that made sense when they were created. We don't need to solve all of those questions in the first meeting, but we do need to know about them.

That way, we can account for them during the next stage: the inventory. 🤗

Your team mainly needs to provide:

Key dates and deadlines
Relevant branding assets
Access to your existing NetCommunity site
Any known custom configurations, integrations, or unusual workflows

From there, you can let us take on the heavy lifting.

Your dedicated CSM and implementation specialist work with you throughout the migration, while your team focuses on the decisions and approvals. A migration shouldn't require your advancement team to take on managing a project full time on top of everything else they’re already handling.

Your data doesn't have to wait for the build

Your data migration is handled alongside the rest of the process. Almabase's bi-directional TrueSync integration connects with Raiser's Edge NXT and supports two-way syncing for configured entities and fields, including constituent, event, and gift data.

Admins can also decide which fields update automatically and which should be reviewed before they're pushed or pulled between systems.

That means your team doesn't have to wait until every page and workflow decision has been finalized before thinking about what happens to your data. The data side of the transition can move forward alongside the rest of the migration, with real time decisions being made.

2. Discovery and inventory: weeks one and two

Once kickoff is complete, your implementation specialist carefully starts building a complete inventory of what's currently running on NetCommunity: pages, forms, events, programs, memberships, and other key components of your site.

This process is useful in its own right, especially when taken on by someone external. After years on a platform, it's easy for a site to accumulate things that no one thinks about anymore, simply because they’re too involved in the process. The inventory gives you one place to see what's actually there, anything you might’ve forgotten about, and to make decisions about what needs to move vs what can be left behind.

Probably the most effective part of this is that it's a shared inventory that you can review alongside your specialist. If something looks outdated, doesn't need to move, or needs a closer look, you can flag it before it moves to the new product.

The inventory can surface things like:

Duplicate or unused event pages
Old forms or pages that are still live
Site elements that don't need to be carried into Almabase
Custom fields and configurations that don’t make sense on the new platform

This idea is to document your NetCommunity site so well that both teams end up on the same picture of what exists and what needs to happen next. The Almabase team handles the actual inventory work, and all you need to do is review the inventory and flag anything that should be changed, removed, or investigated.

3. Sign-off: deciding what moves forward

At this stage, the migration project starts taking on a more defined shape as you decide what you need to bring into Almabase. You and your implementation specialist review the inventory, decide what carries forward, and establish what the finished version should look like.

For each item being migrated, the team, along with you, defines the acceptance criteria before the building begins. If your existing alumni directory has eight fields and three filters, for example, those requirements can be documented as part of the scope. By the end of this discussion, everyone has arrived at the same definition of what needs to be delivered.

This is also where you’ll be able to clearly separate standard migration work from anything that requires additional effort.

If something falls outside the standard scope, you'll know before the work begins:

What the additional work involves
What's included and what's excluded
The estimated effort
The associated cost

You won’t have to decipher this from the invoice later on, because the work only moves forward once you’ve signed off on the scope.

This is exactly why your input here matters most. The Almabase team handles the building, but it’s you and your team deciding what is important enough to carry forward and what “done” needs to look like, within the standard process or with additional effort layered on.

4. Build and launch: 30 days for each product

Our team takes up building only once you’ve greenlit the scope. Each product gets its own dedicated 30-day track, with the order of products taken up built around your events and fiscal calendar.

This is to accommodate your calendar: giving days, reunions, Homecoming, we’ll build that product first so you’re ready in time for go-live day. If your immediate priority is your broader alumni site, we might begin with building that instead. The point is, even at this pace, you’re not forced to adopt a one-size-fits-all solution. Your implementation team works with you to determine what needs to come first.

The build itself happens on your Almabase pages, so you can review as it gets built while also familiarizing yourself with the new platform.

The timeline typically looks like this:

30-day build track: Each product moves through its own focused build.
Weekly working session: Your team meets with the implementation team to review progress, provide input, and make decisions.
Training as you go: Your team gets hands-on experience with the platform during the build, rather than waiting until everything is finished to start learning it.
First launch: The fastest migrations can have their first product live around 45 days from kickoff, depending on the scope and sequencing of your project.

Having the scope agreed upon shows up in smoothness at this point: you can expect fewer decisions to make from scratch during this stage. Your team knows what's being built, your implementation specialist knows what they're working toward, and everything can move as planned, on track.

5. Cutover: moving from NetCommunity to Almabase

As you get closer to launch, the focus shifts from building to making the transition itself as smooth as possible.

The most important part of that is making sure people can still find the things they've been using. Your team receives a redirect map that pairs each carried-forward NetCommunity URL with its new Almabase destination. You'll also want to review where those old links appear outside NetCommunity: your main institutional website, email templates, QR codes, printed materials, and any other places where an old URL may still be in circulation.

The redirect map gives you a clear list of what needs to change and no one has to discover old links one by one after launch.

Before each product goes live, your team gets to review it thoroughly and explicitly approve the launch.

The aim, with these five steps, is to get your Almabase programs ready before your NetCommunity access ends, so the transition remains smooth and doesn't become a last-minute scramble.

What happens when something doesn't fit the standard scope?

Not everything that comes up during a migration falls neatly into the original plan. But there's also an important conversation to be had: what counts as additional scope and what is a limitation in the platform itself?

If something requires work beyond the standard migration scope, that's identified and quoted before the work begins. You can then decide whether you want to take it on.

But if there’s a requirement you have that Almabase cannot support yet, we’ll be fully transparent with you. Essentially, you haven’t asked for too much, we’re just not there yet. Depending on what you need, the team can look at a workaround or determine how the functionality could be addressed after launch.

This conversation is also one of the reasons the earlier stages matter. The shared inventory, defined acceptance criteria, and upfront scoping give everyone a common reference point throughout the project.

That's really the principle behind the entire migration process. You're not expected to know every detail of what needs to happen before the project starts. The process itself is designed to show you those details early, give your team a chance to make the calls that matter, and keep the build moving while minimizing unexpected, last-minute surprises.

Ready to make the move?

A BBNC migration may not have been on your roadmap, but that also doesn't mean it has to become a project that takes over your team's calendar.

With a clear process, an agreed scope, and the right support, you can move the parts of NetCommunity that matter to your team and work for your institution without having to figure everything out as you go. The Almabase team handles the build and migration work, while your team stays in complete control of the decisions, priorities, and final approvals.

And because the scope and any additional costs are addressed before the work happens, you can go into the migration knowing what to expect.

If you're planning your move away from BBNC, let's talk about what it could look like for your institution.

Talk to the Almabase team about your BBNC migration →

Assisted Fast Pass Migration from BBNC to Almabase

Featured

Moving from BBNC to Almabase: The Assisted Fast Pass Migration

Blackbaud is sunsetting support for Raiser’s Edge NXT’s database view and related functionality in September 2027. Learn how Almabase replaces your current functionality and how our Assisted Fast Pass Migration makes for a smooth switch without disrupting your campaigns or operations.

Anwesha Kiran

September 10, 2026

12 minutes

Read

A paddle raise (also called a fund-a-need) is a great and simple fundraising format for nonprofits. It is easy to host, fun, and similar enough to auctions that if you have experience in one, you can easily incorporate the other.

All this is to say that, with proper planning, it is one of the most effective ways to get donations for your nonprofit or a particular project.

In this blog, we’ll look at what makes a typical paddle raise work, its benefits, and the essential steps to start hosting one on your own.

What is a Paddle Raise?

A paddle raise, also often called fund-a-need, is a live, direct appeal during a fundraising event such as a gala where donors pledge a financial contribution to a nonprofit, charity, or a particular cause. This is usually done by raising paddles containing varying numbers or ‘levels’, or through bidding devices and software.

A person with a paddle raise or auction paddle — *Photo by* *Anita Jankovic* on Unsplash

Unlike charity auctions though, there aren’t any items or art involved, and attendees will not be bidding on a piece. An ask is made, and donors willing to contribute that amount raise their paddles. Due to the simpler setup and direct contributions, paddle raises have high ROI and are generally considered to be very effective.

How does a Paddle Raise work?

Usually taking place at the peak of the fundraiser, a paddle raise takes around 10-20 minutes (it happens quite quickly). This is typically how it unfolds:

A designated speaker or emcee gets the event rolling by showing a video or narrating a quick story that introduces and emphasizes the impact of your mission.
The emcee announces the fundraising target for the night, or if there are multiple causes, the goals for each.
Tiers of contributions are planned beforehand ($10k, $7.5k and so on), and the emcee starts with the highest tier and works their way down to the lower tiers. When they ask for contributions, attendees express their willingness by raising numbered paddles.
Volunteers and staff keep track of all the pledges and note it down.
After going through all the tiers, the pledges are processed, and the total amount raised is announced. Attendees are thanked for their contributions and the event draws to a close.

Now that we’ve gone through what a paddle raise is and how it usually plays out, let’s get to how you can run one of your own.

How to Run a Successful Paddle Raise (Step-by-Step)

While paddle raises are simple enough in concept, they do require proper planning and coordination to capture pledges accurately and create good energy overall.

Here’s how you do it:

1. Pick the right cause/project for your targets and set your targets

Paddle raises are a lot more effective if you can tie them to a specific initiative that makes donors feel like they’re making a meaningful impact. It could be an annual raise for cancer, providing education to underprivileged children, etc.

Set a tangible goal and be clear on where the money goes. Sharing this with your donors builds trust. The goal shouldn’t be so high that hitting it feels impossible. All in all, you want to set a realistic but fairly ambitious figure.

2. Decide the contribution levels or tiers

You should aim for 5-10 levels and make sure it’s inclusive of everyone’s giving capabilities. You can discuss with your pre-committed donors (more on that later) to decide amounts for the higher giving tiers (or conversely for lower giving tiers depending on the situation).

This is where having a regularly updated donor database helps greatly, as you can base your levels off of giving history and data.
A basic example would be to have $15k as the highest tier, followed by $10k, $5k, $2k and so on all the way to $50. Remember that you have to be inclusive, so don’t skimp out on small or micro-level contributions.

3. Pick your emcee or host

The emcee is critical in setting the stage and the energy before the raise begins. An enthusiastic crowd can make a massive difference in contributions. If possible, hire a professional emcee who has been on the mic for other charity events before. You know your donors best; use that knowledge to pick out a host that can connect with them and elevate the room accordingly..

Alternatively, if your organization has deep ties with the attendees, you could consider a leadership figure (directors, chair, etc.) for familiarity. Of course, they need to be a good orator as well.

4. Decide the schedule and script

Since a paddle raise is relatively short, decide when the paddle raise should take place during your fundraising event or gala. You should aim to host the raise during the peak of the fundraiser, when everyone is energetic and receptive to instructions from you or your host.

Come up with a script, including your opening statement, tier announcements, anecdotes, and expressing gratitude at the end. Have alternative scripts ready for different scenarios since you can’t always predict if you’ll hit your target, overshoot it, or come close.

5. Pick the right tools for your event

You can choose to host your paddle raise with either physical paddles or through bidding software, though incorporating the former is heavily recommended.

You’ll need to assign numbers to each attendee and give them a paddle with the corresponding number. When a certain giving tier is called out, they can choose to pledge that amount by raising the paddle while volunteers keep track of it.

If you’re opting for a digital process, look for mobile-friendly bidding platforms. There are some other options as well like scanning QR codes to pledge. However, keep your attendees’ preferences in mind and try to find a balance between their experience and your team’s feature set. This is important, since the bidding and giving data will need to be synced to your CRM.

6. Running the paddle raise itself

When opening your event, it helps to set the energy high. Start with the mission statement and targets you set earlier. Here’s where the emcee does the heavy lifting. Videos and stories with emotional angles work really well at establishing a connection with your donors and creating empathy for your cause. If you have first time donors in the mix, a quick explanation of how the paddle raise works would also be helpful.

Make sure your volunteers are in place to clearly record everything. The emcee announces the levels in succession, starting with the highest one and working their way down.
Seeing major contributions right at the start might encourage the others to go beyond what they had originally planned. Make sure that the emcee acknowledges and celebrates pledges briefly for each tier before moving on to the next one.

How your staff records the pledges is up to you. You can use an app, spreadsheets, or simply pen and paper. Choose whichever would be the most convenient and accurate for your team.

7. Gratitude and stewardship

After going through all the levels, tally the total amount raised and announce it as the event draws to a close. Celebrate the impact everyone has created on the day. Tying the money raised to a tangible outcome (for example, 50 scholarships granted for struggling children, or feeding 100 people) creates even more positivity and really drives home a sense of accomplishment and giving.

After your fundraising event, follow up with your attendees to collect the pledged amounts, preferably within a day. Include key details like their paddle number, amount they pledged, and multiple payment options. Thank all the participants, regardless of whether they donated or not.

A Few Tips to Enhance Your Paddle Raise

Here are a few extra things to ensure you get the most out of your paddle raise(s):

Pre-committing a handful of donors: Reach out to some of your long time supporters, and ask for an early commitment to a particular level, especially the higher ones. Hesitation in the opening rounds of the raise can affect the overall contributions negatively. When attendees see paddles being raised immediately even at higher tiers, it gives them confidence to donate more.
Host it at the right time: If your paddle raise is part of a larger fundraising event (as is most common), avoid doing it right after a meal break when attendees are a bit languid, or at the very end of the event when a lot of them have left already.
Celebrate milestones during the raise: Every time you get significantly closer to hitting the day’s target, celebrate it. For example, if your goal is to raise $30000, then announce and celebrate when the contributions reach $5000, $15000, maybe hit a gong at $25000, and so on. Also, make sure to recognize all contributions, big or small, with equal excitement.

Almabase - A Powerful Tool for Hosting Your Paddle Raise

At its core, a paddle raise is fairly simple. But behind that simplicity is a lot of manual tracking like volunteers noting down pledges, someone tallying totals, and follow-up calls or emails to actually collect what was pledged. This is usually where a platform like Almabase can take some of that load off your team.

Instead of clipboards and spreadsheets, Almabase gives you a real-time dashboard of the event as it unfolds, so pledges don't need to be re-entered after the fact. Since collecting payment is often the trickiest part, you can also capture a guest's card at registration and charge pledges automatically once the raise wraps, rather than chasing donors down individually.

A couple of other things worth mentioning: contributions can be routed straight to the fund or project they were raised for, and everything syncs directly with your CRM so your donor records stay accurate without extra data entry.

None of this replaces a great emcee or an emotionally engaged room, but it does mean less time spent staring at numbers, and more time celebrating what you raised.
Request a personalized demo to see how this would look for you!

Featured

How to run a successful paddle raise (fund-a-need) at your event

Learn what a paddle raise is, how you can run one successfully, as well as a few tips to make your paddle raise stand out.

Hari Govind

September 4, 2026

12 minutes

Read

Modern donors expect deeply relevant, personalized communications, especially when it’s alumni hearing from their alma mater. Generic messages won’t cut it, but it can also be difficult to make your appeals stand out when you’re making the same ask every year. To develop annual fund appeal letters that drive revenue and deepen relationships, you need a strategic approach.

Annual fund appeals succeed when they have refined messaging, emotional resonance, and enough variation to win donors’ support outside of flashier, major campaigns. In this post, we’ll explore a few key ways to elevate your university’s next ask.

1. Center Authentic Student Storytelling

Donors give to people, not institutions, making personal narratives one of the most effective fundraising and marketing strategies you can use. By shifting the focus from university-wide achievements to the tangible success of individual students, you foster a direct emotional connection with your audience and demonstrate the real, lasting impact of their donations.

Instead of relying on generic asks for annual fund appeal letters, incorporate the stories of individual students and the scholarships and programs that empower them to thrive. For instance, you might share how a first-generation nursing student used a grant to complete their clinical rotations, or include a quote from a scholarship recipient about how attending your university made their dreams a reality.

No matter how you incorporate storytelling into your appeals, Meyer Partners recommends using the three R's of storytelling to make them as impactful and ethical as possible:

The three R’s of nonprofit storytelling: resonance, relevance, and respect

Resonance: Every story should include real, humanizing details that resonate with donors. Let students tell their stories in their own words, and pair testimonials with photos whenever possible.
Relevance: Make sure the donor can clearly understand their role in the story. Use donor-centric language that appeals directly to supporters’ values, inspiring them to become the changemakers who support the next generation of students.
Respect: Respect both your readers and your storytellers by maintaining authenticity. Be direct and honest about what donations can achieve, and always focus on positive emotions like empowerment rather than guilt or scare tactics.

Incorporate these stories into multiple elements of your annual fund campaign to ensure maximum visibility and consistency. For example, you might include quotes from a student in your direct mail appeals, then post a selfie video of the same student telling their story on social media.

2. Highlight Impactful Giving Opportunities

To maximize revenue and increase average gift sizes, ask for more than standard, one-time cash gifts in your annual appeal letters. Offer additional giving options that provide greater flexibility and can increase donors’ long-term impact. These opportunities are often more compelling, especially for young alumni looking for accessible options and for high-capacity donors looking to make the most of their donations.

Specifically, use your annual appeals to highlight opportunities like:

Matching Gifts

The easiest way to make supporters’ donations go further is to double them. Typically, donors can double the impact of their gifts at no extra cost in one of two ways:

Your university offers a matching donation challenge. Organizations often partner with a major donor who commits to matching every dollar donated within a set timeframe, up to a certain amount. These challenges motivate individual donors to give urgently so they don’t miss out on the match.
Donors request corporate matching gifts from their employers. At any time, donors who work for participating companies can independently request matching donations from their workplaces. If the request meets the employer’s guidelines (e.g., a donation between $10 and $100 to a registered 501(c)(3) nonprofit), they’ll match their employee’s gift.

Either way, donation matching is a powerful motivator, especially during year-end giving season. Feature matching gifts prominently in your annual fund appeals, explaining how to participate and why these donations are so impactful.

Recurring Giving

Imagine you’re a recent graduate just starting your career and trying to pay off student loans. You wouldn’t want to donate $1,000 to the university you left last year, but it might be feasible to give $20 a month. In this case, you’re much more likely to respond to an appeal that highlights recurring giving.

Recurring gifts offer a more manageable opportunity to support your university while deepening donor relationships. In your annual fund appeal letters, include the option to give monthly and provide several accessible donation tiers.

Legacy Giving

Plant the seed for long-term support by introducing planned giving and bequest options in your annual appeals, too. These avenues empower alumni to leave a lasting mark on your institution without requiring an immediate, large-scale donation.

Even if most donors aren’t ready to commit to a legacy gift right now, just including information about planned giving in your appeal can get them thinking about it. Include links in emails and QR codes in direct mail letters so supporters can easily learn more on your university’s website or request a meeting with your major gifts officer. Note each donor who shows interest in the program so you can cultivate the relationship over time.

3. Leverage Donor Data for Highly Personalized Appeals

The best fundraising strategies reflect the unique relationship each supporter has with your university. Highly personalized appeals show each donor that you value them as an individual and respect their unique contributions.

Use your donor and alumni data to tailor your asks as much as possible. Go beyond addressing recipients by their preferred names—reference their specific past involvement, giving history, and personal connections to the university. Acknowledging that an alumnus was on the debate team or that a donor consistently supports the engineering department validates their identity and gives them clear, specific reasons to give again.

Segment your donor lists in several ways to maximize relevancy, and regularly audit your donor database to ensure all contact information and engagement records are accurate before sending appeals.

If you aren’t sure how to best segment your audience, hone in on the highest-value potential donors, or match supporters with the right requests, consider professional donor analytics services. Experienced fundraising consultants who specialize in data analysis can help you optimize your strategy for this year’s annual fund appeal and well into the future.

An effective annual fund approach relies on deep personalization, authentic narratives, and a variety of flexible giving options tailored to your audience. Upgrading the underlying strategy of your communications with these tips will help you build stronger relationships with alumni and secure the financial future of your core programs.

Featured

3 Ways to Build a Better Annual Fund Appeal for Higher Ed

Asking for donations to your annual fund can feel repetitive, but your appeal letters shouldn’t be. Learn how to develop better annual fund appeals here.

Alyssa Jefferies

September 3, 2026

12 minutes

Read

LinkedIn continues to stay relevant for alumni outreach in 2026 as it is one of the most comprehensive self-updating directories from an advancement standpoint. Over 50% of LinkedIn’s user base holds a higher-education degree, and ~53% of US college graduates are active on the platform.

That means your alumni not only present but also likely engaging with a variety of content. But as far as reaching out to them goes, being present on LinkedIn and being reachable are two different things, and the wrong outreach strategy can disinterest or even alienate alumni.

In this blog, we’ll go through whether LinkedIn is worth your time for alumni outreach and how you can get your alumni’s attention effectively.

Is LinkedIn outreach worth the investment?

Let’s start with understanding why LinkedIn is different from the other channels

LinkedIn InMail gets a 10–25% response rate while cold email, by comparison, sits at 1–5%. The platform’s natural context is also a big factor here because when an alum receives an InMail from their alma mater, it’s in a different environment to when they’re sorting through personal emails and family messages. They log on to LinkedIn with a certain mindset, which makes them more open to professional conversations.

LinkedIn also gives outreach teams more context about who they’re reaching before they begin the process such as:

Where an alum works currently
What they’ve recently posted
What groups and communities they’re in
Who the common connections are

That’s a lot of helpful material to tailor the first message that will hopefully be the start of a donor’s journey. Combine all of this with the social media nature of the platform and you get a channel that has a lot of potential if you approach it right.

LinkedIn Alumni Outreach Strategies

Now that we’ve established that LinkedIn is at least worth a look, let’s set your team up for success so that your messages don’t go ignored.

1. Build an Active Presence Before You Send a Message

Advancement teams (and most teams in any field, to be fair) tend to treat LinkedIn outreach the same way they’d treat a cold email campaign. They find the person, write the message, hit send, and hope for the best.

But LinkedIn is, at it’s core, a social network. Your alumni notice who’s following you, who’s commenting on your posts, and whether your institution has a solid presence on the platform. If your university’s LinkedIn page hasn’t posted in months and the last post was a stock photo of a campus building, it hurts your cause already.

Before you start an outreach campaign, make sure you tick all these boxes::

First, make sure your institution’s LinkedIn page is active. Posting once per weekday helps you reach 60% of your followers in a month. You should be aiming for consistent presence over viral content.
Secondly, look for mutual connections, a shared connection increases reply rates by 27%. If a colleague or another alum is already connected,
Thirdly, follow the alum you plan to message and leave a genuine comment on something they’ve posted. If possible, build and nurture your online relationship with them. You should be looking to gain a follow-back. This can be crucial since alumni who already follow your institution are 81% more likely to respond to your InMail.

2. Build a Segmented List

Use your CRM along with LinkedIn's alumni search tool to understand who you will be sending your messages to. Many alumni engagement tools also allow you to better find, segment, and automate outreach to the right people.

The segmentation itself will be crucial as personalization is a big part of making your message stand out (as we will explain later), so take your time and make sure all your segments and alumni information is updated, synced, and ready to go.

3. Get the Subject Line Right

LinkedIn InMail by default gives you a 200-character subject line limit. When an alum receives your InMail as a notification, they see roughly 25 to 40 characters before the preview cuts off.

For this reason, short, specific, and personalized subject lines can work really well. For example: “A quick question from [University]” or “Connecting with [Name] re: mentorship”.

What won’t work on the other hand, is anything that sounds like a mass email campaign. Something like “Exciting news from the alumni office!” might feel generic or may confuse recipients.

4. Keep the Message Short and Simple

LinkedIn’s own data shows that InMails under 400 characters get higher response rates. Many institutions sometimes write messages much longer than this and have their messages scrolled past.

For your first message, your alums only need enough to understand what you’re asking and if it's worth their time. If you have more context to give and more reasons to say why this outreach matters, that can follow later.

Write a ~300-character message that asks one clear question. The message can address the basics such as who you are, why you’re reaching out, and your one specific question.

5. Personalize Beyond the Name

Alumni can tell if a message was written for them or if someone just replaced a mail merge field, so you’ll want to go further than just swapping people’s first names. Here’s a few things that might help with personalization:

Spend a couple of minutes on the alum’s profile; personalized InMails increase acceptance rates by about 40%, according to LinkedIn data. Mention a recent post they made, a project they were publicly credited for, a career transition they just went through, or a shared connection.
Find a good natural connection between what you discover about them and what you’re reaching out about. If you’re inviting them to a career mentorship panel and they’ve been posting about early-career development, mention that. If you’re reaching out around their 10-year graduation anniversary, you definitely want to acknowledge it.
Avoid mentioning generic and obvious things like “I see you graduated from [University].” Good personalization shows you’ve paid attention to their life after graduation and you have a brief window that you want to make the most out of, especially for less-engaged alumni.

6. Templates for Common Outreach Scenarios

Here are some templates that you could borrow and build on to personalize your next outreach message on LinkedIn:

General reconnect: ‍

"Hi [Name], congrats on the move to [Company]. I'm on the alumni relations team at [University]. We're putting together a small group of alumni at your career stage to get some honest input on our programs. Would a 15-minute call work?"

Mentorship opportunity: ‍

"Hi [Name], I work in alumni relations at [University]. Saw your recent post on [topic] and thought you'd be a great fit for our mentorship program. We're matching alumni with students in [field]. Would you have 30 minutes to hear more?"

Upcoming event: ‍

"Hi [Name], I'm with alumni relations at [University]. We're hosting a small dinner for [City] alumni on [date] and wanted to make sure you were on the list. Can I send you the details?"

Giving day: ‍

"Hi [Name], [University]'s giving day is [date]. This year all gifts are going toward [initiative]. Wanted to reach out personally before things kick off. Can I send you a bit more context on what it supports?"

What each of these has in common is one clear ask and customization that shows the sender did their homework before reaching out.

7. Time Your Outreach Well

LinkedIn data shows that Friday and Saturday see 4% and 8% fewer than average responses, respectively. Your alumni may want to relax and disconnect from the professional world on the weekends, so Monday through Thursday is a good window. However, depending on your event calendar, and past alumni engagement data, this can vary a bit so do double check!

Going back to the mentioned window, Sprout Social's analysis of nearly 2 billion engagements across major social platforms points to Tuesday through Thursday, 11 a.m. to 5 p.m., as LinkedIn's peak activity window. That's when professionals are most actively checking and responding on the platform, so it's your best shot at being seen before your message gets buried.

8. What to Do When Alumni Reply

Your next message after an alum replies sets the tone for the entire conversation that follows and the subsequent relationship. So here’s a few things to keep in mind:

Reply quickly, ideally within a few hours of seeing their response.
Thank them by name and reference something specific from their reply.
Remember that this is a conversation on a social platform.

The goal should be to establish that your team and, by extension, your institution has a real interest in keeping in touch with them after graduation. For this reason, you’ll want to:

Find out what they’re working on.
Ask follow-up questions.
Make it clear that there is no immediate ask attached.

💡This doubles as an opportunity to get updated information in case their profile information hasn’t been updated in a while.

Alumni who are connected to their institution are 23 times more likely to donate than those who aren’t. That connection, however, has to be built through consistent, genuine interaction over time. So, when it’s time to make an ask, it’s coming from the context of the conversation.

Build a LinkedIn Alumni Community (and not just another contact list)

At the end of the day, one-on-one outreach can only take you so far. Advancement and alumni relations teams that are able to keep alumni engaged are also building environments where alumni feel like they want to stay engaged.

If we are sticking to the platform at hand, LinkedIn Groups are a great way to do this. You can organize alumni groups around:

Your institution
Graduation cohorts
Academic departments
Regional chapters
Donor groups
Matching gift opportunities

…and much much more

AdvancementForm looked at what the institutions running active alumni groups have in common. Here are the main takeaways:

Stay active every day: Keith Hannon of Cornell University shared that two-thirds of alumni relations professionals running thriving LinkedIn communities log in daily. That includes posting, answering questions, responding to comments, and engaging with what other members are sharing.
Give alumni the spotlight: Spotlighting a graduate's career achievement or resharing something they wrote brings their audience into your content. Even the simple act of tagging alumni where needed will ensure that their network is notified as well.
Share career resources such as job postings, industry reads/insights, career advice for alumni at different stages and make sure they are updated frequently. This is the content that consistently performs well as it provides a clear reason to engage.
Mix up your content formats: Posts with images get a 98% higher comment rate than those without, and posts with YouTube videos (that play directly in the feed) get a 75% higher share rate. Varying your formats will keep the feed from feeling like a broadcast channel.
Ask alumni to help current students: Academic Impressions flags this as an especially meaningful way to engage alumni because it gives them an opportunity to give back give back, even without a financial element. Posting something like "What do you wish someone told you in your first year in [industry]?" gets replies from alumni who would otherwise never comment on, say, an event announcement.
Run polls: Lebanon Valley College asked their alumni "What career field are you currently in or looking to enter?" and it sparked a lively, ongoing discussion among their alumni. Polls can be a great icebreaker and contextualizing them to recent events, career stages, or other segmented needs is even better!
Add in the nostalgia angle: Questions and posts about campus memories or institutional history give alumni interactive content that serves as a break on their feed from the usual LinkedIn content while also reminding them of why they feel connected to their school.

Finally, if you're thinking about content ratios, keep it weighted toward value-first content, career resources, alumni recognition, and conversation, with campaigns and event promotion playing a supporting role, not leading the feed.

Measure Your Progress and Know Your Blind Spots

You need to know whether your efforts are paying off. So, if you’re running structured outreach campaign on LinkedIn, here are the metrics which will help you track what's working:

Connection acceptance rate: You generally want to aim for ~20% or above. If you're below that, check whether you're warming up contacts before sending requests and whether your institution's page looks active and credible.
InMail response rate: With personalized, well-targeted outreach, this should sit between 10–25%. Single-digit numbers are an indication to look at your message length, your subject line preview, and how specific your personalization is.
Conversation-to-action rate: This tracks what percentage of replies converts into whatever your goal is, whether that’s an event registration, a scheduled call, or a gift.

The Council for Advancement and Support of Education (CASE) tracks alumni engagement across four modes: philanthropic, volunteer, experiential, and communications.

LinkedIn activity can feed into your experiential and communications metrics. If you’re not tracking LinkedIn engagement as part of your overall alumni engagement scorecard, you should consider starting now.

A few common blind spots that can be avoided include:

Reaching out only when there's an ask: If alumni only hear from you around giving day or annual fund season, the outreach feels transactional. Only 27% of alumni who donate give to their alma mater. The most common reason others don't give is because they don't feel connected enough to make it a priority.
Writing LinkedIn messages like emails: Avoid long messages, formal language, attached PDFs when LinkedIn is conversational. Keep messages short, and the tone conversational.Save the documents for follow-up conversations.
Ignoring alumni who engage with your posts: When an alum comments on something your institution shared, respond to them, thank them by name, and if appropriate, send a connection request with a brief personal note referencing what they said.
Not knowing what comes next when someone replies: Replying to a message without a clear next step might waste the opening you had spent time and effort on. Know what you’re trying to accomplish before you send the first message so that when someone replies, you’re ready to take the conversation forward.

Final Thoughts

We hope we’ve been able to give you and your team plenty of things to keep in mind. While LinkedIn outreach may seem like a simple game of numbers at first glance, any outreach campaigns involving social media rarely tend to be so predictable and you definitely want to keep that in mind.

To wrap things up, keep personalization (and segmentation by extension) at the heart of your strategy, have a consistent presence on LinkedIn just as you probably do with Facebook or Instagram, and make sure you are thinking about how to take the conversation forward many weeks ahead of time so that alumni feel appreciated after reacting to your outreach.

If you are looking for an alumni engagement platform to help you plan, execute, and measure your alumni outreach and engagement strategy, Almabase is built just for that so feel free to book a personalized demo with us!

Featured

How to Reach Out to Alumni on LinkedIn and Get Responses

Our article takes you through LinkedIn alumni outreach and how your team or institution can ensure that your alumni don't ignore your messages.

Prajnya Yelamali

September 2, 2026

12 minutes

Read

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With 88% of US institutions using some type of CRM solution, two choices in particular, Raiser’s Edge NXT (also referred to as RE NXT) and Salesforce, have emerged as the time-tested options for institutions and nonprofits not looking to build a custom CRM system from scratch.

In this blog, we’ll compare RE NXT vs. Salesforce and dissect where they each excel, where they fall behind, and which option you should consider.

Raiser’s Edge NXT overview

With Blackbaud having over 30 years of experience in the field, they have developed an understanding of what goes into making a CRM focused on engaging alumni and raising funds. In 2015, Blackbaud introduced Raiser’s Edge NXT, a modernized, cloud-based version of Raiser’s Edge (also called Raiser’s Edge 7). Built specifically for donor management and fundraising, it has thrived as one of the most popular CRM choices for advancement teams and nonprofits over the years.

Blackbaud maintains both versions at the moment but currently focuses on updating RE NXT to replace the legacy Raiser’s Edge CRM eventually.

💡Advancement teams often extend the power of Raiser’s Edge NXT with Almabase, enabling powerful alumni engagement, streamlined events, and the best two-way sync with RE NXT in the industry — eliminating manual pulls or connectors.

Salesforce overview

Salesforce itself probably needs no introduction. Being a big player in the global CRM market, it is no surprise that they eventually moved into advancement needs as well. Their Education Cloud and Nonprofit Success Pack (NPSP), in particular, are what advancement teams look to as the other major offering to consider beyond Raiser’s Edge NXT.

Depending on your needs, Salesforce may provide you with simple donor management software or an all-around student and alumni management ecosystem.

Raiser’s Edge NXT vs Salesforce: Feature comparison

Now that you have a general refresher on these two CRM choices, let’s break down the key differences between them.

Raiser’s Edge NXT vs Salesforce comparison table

What makes Raiser’s Edge NXT a good choice?

RE NXT is undeniably a strong choice for institutions and nonprofits whose main goal is to manage constituents and raise funds without having to think about too many integrations. Blackbaud’s long-term experience in their specific niche means that teams can have incredibly deep processes and granular data for advancement needs.

On the other hand, Blackbaud’s more focused approach does mean that for-profits and teams looking for deep integrations with a wide variety of multi-industry tools may find Raiser’s Edge lacking in certain areas.

💡See how Almabase’s Raiser’s Edge NXT integration helped The Master’s Seminary automate its process and get 37% of its database updated in 45 days.
→ Learn more

What makes Salesforce a good choice?

Salesforce’s strengths lie in its ecosystem and the extensive customization it offers. If you have the time and resources to allocate to setting everything up properly and training staff, Salesforce can fulfill your advancement needs and your institution’s other needs, such as admissions, recruitment, student success, etc., pretty well.

On the flipside, Salesforce requires a lot of investment to bring out its true potential as integrations add up, and more people need to be assigned for maintenance.

Raiser’s Edge NXT vs Salesforce: Final Thoughts

The two choices essentially boil down to whether you are looking for a CRM specialized for advancement and fundraising or an all-in-one CRM that you can spend some time with to build your preferred CRM environment.

While both options offer great CRM functionality, Raiser’s Edge NXT, in our opinion, slightly edges it out as the go-to for teams focused solely on fundraising, constituent management, and engagement. When paired with a platform like Almabase, institutions unlock a new level of functionality for all their engagement, fundraising, and event management needs.

Regardless of which choice seems better for you at this point, it will require a huge chunk of your time and effort to migrate to any CRM, as well as investment and training to find all the integrations you need and get your staff up to speed with the respective environments.

Raiser’s Edge NXT vs Salesforce: Which CRM Works Best for Advancement?

Compare Raiser’s Edge NXT vs Salesforce to find the best CRM for alumni engagement, fundraising, and advancement team efficiency.

April 24, 2025

12 minutes

Read

Homecoming is one of those rare chances to make nostalgia work for you — rekindling old ties, reminiscing, and building relationships that go the distance. A strong theme is essential to tie these together and set the vibe.

In this post, we have rounded up great homecoming themes and ideas, fresh takes on traditional homecoming activities, and creative ways to make your homecoming event unforgettable. Check out these awesome alumni homecoming ideas that work for everyone-

10 Fresh Homecoming Ideas

1. Time capsule

A time capsule is all about resurfacing the little moments that made your alumni feel at home—those unexpected corners where friendships formed, ideas took shape, and memories lingered long after the halls emptied. For example, take the Trojan Time Capsule.

‍

For Homecoming 2024, USC carved out a snug recording booth beside Tommy Trojan and invited alumni to hit “record” and describe everything from midnight cram sessions in Doheny to dawn jogs around the Reflecting Pool. Each voice memo wove into a dynamic online soundscape, letting anyone—new students, returning grads, or visitors—virtually stroll through those treasured snapshots of campus life.

You can bring this same magic to your Homecoming. Pick a few of your campus’s most beloved or off-the-beaten spots and set up simple “Echo Booths” there. Then stitch those snippets into an interactive map or soundboard on your event site. Suddenly, “Echoes of the Campus” isn’t just a theme—it’s a living archive of your school’s heart and soul.

2. A week of giving

Imagine turning your Homecoming into an “Impact Week.” Take Hampton University as an example: their “Pirates Island” Homecoming in October 2024 welcomed 25,000 guests and infused roughly $3 million into Hampton and Coastal Virginia. When alums see their weekend reconnecting them to hometown businesses, it becomes more than nostalgia—it’s pride in tangible impact. That goodwill loop fuels participation: people RSVP earlier, bring friends, and share stories on social media. And when they return home, seeing how their dollars helped the local café or bookstore, they’re more inclined to open their wallets for the next big campaign, whether renovating an old lecture hall or funding the first‑generation student scholarship.

3. Hybrid homecoming events

*Tokyo Institute of Technology's promotion for their homecoming*

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Hybrid homecomings merge on-site excitement with virtual inclusion. At Tokyo Tech’s Homecoming Day 2024, the “Team Tokyo Tech Meeting” welcomed their alumni in person and online. You can replicate this by live-streaming keynote lectures, matches, tailgate parties, opening virtual lounge chats, offering 360° campus tours, watch parties, running real-time polls, and pairing in-hall networking pods with Zoom breakout rooms—so every alum can cheer, connect, and contribute no matter where they are.

4. Hashtags that go viral

Kicking off your Homecoming hype with a signature hashtag and mini‑gigs gets everyone talking. Think along the lines of the GlowGreen Initiative by MSU, where students and alums lit up campus, front porches, windows, rooms, or any space in neon gear to create an online buzz about their 2024 homecoming event, ‘Come Home Spartans,’ which became a huge success.

Likewise, you could launch #BlueOutBrunch, inviting everyone to share sunrise tailgate pics over a live DJ set, or a surprise “Flash Cheer” squad that erupts into a chant in the student union under #RoarWithUs. These hashtag prompts and pop‑up gigs spark shareable moments, build momentum on socials, and have everyone counting down the days until kickoff.

5. Retro week

A retro theme never misses the beat: it taps shared nostalgia across generations, needs only simple décor (neon signs, vinyl records, roller skates), and invites everyone to relive their favorite era. For example, Rockford University’s 2023 Homecoming transformed the campus into a nostalgic journey through the decades. Each day of the week celebrated a different era, from the funky 1970s to the early 2000s.

*Rockford University's 2023 homecoming page*

By hosting a retro-themed homecoming, students and alumni get to relive their favorite decades. Whether you stage a glow‑stick dance floor or dust off a classic arcade cabinet, retro vibes guarantee a full house—because who doesn’t love a trip down memory lane?

6. A focus on inclusion

An inclusivity-themed Homecoming invites every voice to the celebration, and schools like Emory University are showing how it’s done. Their 2024 “Belonging at Emory” Homecoming series featured multicultural food trucks, international music nights, and panel discussions led by alumni from diverse backgrounds. To bring this to your campus, you could host a “Cultures on the Quad” festival with heritage booths, world cuisines, and student performances. Add community-led story circles or alumni spotlight walls featuring first-gen journeys and intersectional experiences. A theme rooted in diversity doesn't just build belonging—it turns your Homecoming into a mirror of the world your students will lead.

7. Pop culture

Pop culture–themed events are crowd magnets, especially when students and alumni get to step inside their favorite fictional worlds. In 2024, Lander University embraced this trend with their Homecoming theme, “Celebrating the Spirit of the New Millennium.” The event transported attendees back to the early 2000s, highlighting iconic fashion trends, unforgettable music, and the vibrant pop culture of the era.

Whether it’s MTV vibes, Y2K fashion, or throwback chart-toppers, the nostalgia hits different when it’s immersive. Themes like these can transform your typical reunion into a star-studded event. It will bring cinematic flair and nostalgia into the real world, making your Homecoming not just a weekend, but an immersive experience alumni won’t want to miss.

8. Alumni entrepreneurs

This year, why not let the quad double as a launchpad? Imagine rows of pop-up stalls, each run by alumni who turned dorm room dreams into thriving ventures— app prototypes, travel consultancies, organic bakes, and everything in between. During last year’s homecoming, the University of Rhode Island (URI) introduced the Rhody Marketplace. This initiative brought together alumni entrepreneurs to showcase their businesses at a live event, fostering connections between alumni, students, and the broader university community. So, an Alumni Marketplace isn’t just a celebration of entrepreneurial spirit; it’s a golden intersection of legacy and opportunity. By hosting a homecoming focused on this, you can provide the students a chance to shake hands with future employers, internship mentors, and role models who once sat in the same lecture halls. For alumni, it’s recognition long overdue—proof that their journey matters, and that their alma mater is still cheering them on.

9. Homecoming with a cause

What if homecoming was less about confetti and more about causes? When the community comes together not just to remember the good old days, but also to fundraise and support local needs, it creates real change. At Truman State University, homecoming transcended traditional celebrations by emphasizing charitable giving and making a tangible difference through collective efforts during homecoming festivities.

*Truman University celebrates it's homecoming charity outcome*

Unlike the usual fanfare of parades and tailgates, a cause-centered homecoming reimagines what it truly means to return home. It transforms nostalgia into action, inviting alumni not just to relive memories, but to create impact.

10. Scavenger hunt

A scavenger hunt-themed homecoming event is a fun and interactive way to bring alumni and students together. For example, the University of Wisconsin–Madison hosted a family-friendly scavenger hunt during their homecoming with clues tied to the university’s history and traditions, fostering a sense of nostalgia and community.

*UW's homecoming promotion for their scavenger hunt*

While revisiting the favorite campus spots, participants work in teams to solve clues and find hidden items around campus. This kind of event builds school spirit and encourages participants to connect and reminisce about their time at the university.

Whether through the excitement of a scavenger hunt or the heartfelt connection of a nostalgia-themed event, the possibilities for bringing alumni together are endless. By embracing these unique ideas, universities can create lasting memories and strengthen their community spirit year after year.

Kickstart your next homecoming with Almabase!

Homecoming is the perfect moment to reignite alumni connections and build momentum for year-round engagement. We’d love to help you make your upcoming homecoming the kind that keeps alumni returning — not just for the memories, but for the community. With tools built for seamless event management, expansive digital engagement, and online giving, we help you build the homecomings of your dreams.

Want to see it in action? Request a demo and bring your next homecoming to life

Frequently Asked Questions

1. What is a "homecoming"?

Homecoming is an annual tradition primarily observed in high schools and colleges that celebrates school spirit and community by welcoming back alumni or former members to their alma mater.

2. What’s the difference between homecoming and prom?

Homecoming is typically in the fall and is a celebration of your school spirit and community. Prom is typically held in spring and is usually a formal dance marking the end of the high school experience.

3. What actually happens at high school homecoming?

It’s a week of dress-up days, pep rallies, parades, and other community events. A football game is usually the main event, with alumni in the stands.

4. Why does homecoming even matter?

Homecoming not only celebrates your institution’s spirit but also brings current students, faculty, alumni, and members of the local community together to create lasting memories and strengthen the overall community feeling.

10 unique homecoming theme ideas to plan the perfect event

Looking for fresh homecoming theme ideas? These 10 picks will help you plan a fun, inclusive, and unforgettable alumni celebration.

Sharada Koti

April 23, 2025

12 minutes

Read

Alumni engagement is not just a buzzword—it’s a critical component of an institution’s long-term success. It involves cultivating meaningful, lasting connections between graduates and their alma mater, relationships that provide mutual value.

In fact, 87% of alumni professionals acknowledge the need to improve member engagement, underscoring the demand for approaches that go beyond traditional methods. And in a world where digital communication is so crucial, implementing alumni engagement best practices means having a solid alumni engagement strategy backed by thoughtful planning and the right technology to bring it to life.

This guide takes you through ten proven strategies to refresh your approach and build stronger, more sustainable bonds with your alumni community.

What Is Alumni Engagement and Why It Matters

Alumni engagement refers to all the ways in which graduates stay connected to their alma mater after they’ve moved on—whether it’s by attending reunions, mentoring students, offering their professional expertise, or even making a donation. The Council for Advancement and Support of Education (CASE) defines alumni engagement as any activity that alumni find valuable, that helps build long-term, mutually beneficial relationships, and that encourages loyalty, support, and a stronger institutional image.

And the benefits go well beyond fundraising. When alumni are actively engaged, they become powerful allies for the institution. They:

Open up professional networks and mentorship services to students and other alumni.
Boost the school’s reputation through their accomplishments.
Share their knowledge as guest speakers or curriculum advisors.
Act as ambassadors in their industries and communities.
Help with recruitment by sharing their own positive experiences.
Are more willing to volunteer and expand your outreach efforts.

A great real-world example comes from Franklin College, which built a comprehensive scoring system to track alumni interaction across multiple channels. Using tools like Power BI and automation, they created a live dashboard that gave them a clear view of engagement metrics. This helped them pinpoint their most involved alumni and personalize their outreach—an excellent model of how a data-driven alumni engagement plan can deliver impressive results.

Another success story comes from the California College of the Arts’ MBA in Design Strategy (DMBA) program. With limited resources, the team launched a crowdfunding initiative using Almabase. In just 21 days, they raised $4,534—not only covering their platform costs but also jumpstarting a dynamic online alumni community. It’s a perfect example of creative and strategic alumni engagement that brings people together and makes a lasting impact.

Strategies to Increase Alumni Engagement in 2026

Here are ten strategies for boosting alumni engagement this year, with insights into how Almabase can help institutions implement these approaches effectively.

1. Develop Personalized Alumni Communications

Tailored outreach is essential for meaningful engagement. Generic mass emails and one-size-fits-all communications no longer resonate with today's alumni, who expect personalized experiences in all their digital interactions.

According to Campaign Monitor, segmented email campaigns can result in a 760% increase in revenue compared to non-segmented campaigns. Additionally, emails with personalized subject lines are 26% more likely to be opened.

Almabase enables institutions to automate personalized communications at scale by analyzing alumni data and creating dynamic content based on individual preferences, career paths, and past engagement history.

2. Leverage Data Analytics for Strategic Insights

Many institutions struggle with scattered data across multiple systems, making it difficult to gain a holistic view of alumni engagement.

Tracking alumni behavior—such as event attendance, volunteer participation, or donation patterns—provides insights that can optimize engagement strategies. Today, a well-maintained CRM combined with an effective tool can allow your institution to automate and personalize alumni communications at scale, track engagement through synced dashboards, and continuously enrich alumni data to keep relationships strong.

Almabase's engagement reporting consolidates touchpoints like email interactions, event registrations, and volunteer hours into actionable data. Institutions can categorize activities into experiential, philanthropic, voluntary, or communication-based touchpoints to better understand alumni interests and patterns of engagement.

3. Host Targeted Events with Seamless Management

Events that address specific career stages or interests typically see significantly higher attendance than general alumni gatherings.

Creating events tailored to specific alumni segments—such as virtual networking sessions for young professionals, industry-specific panels, or exclusive reunions—can drive higher participation rates.

An event management suite allows institutions to manage complex events easily, providing attendees with a seamless experience from registration to check-ins and payments. This comprehensive approach enables advancement teams to focus on creating meaningful experiences rather than managing logistics.

4. Establish Robust Mentorship Programs

Connecting alumni with current students through structured mentorship programs fosters meaningful relationships while enhancing career opportunities for students. These programs also provide alumni with a tangible way to give back beyond financial contributions.

Many alumni engagement tools today support mentorship initiatives by offering tools that facilitate easy sign-ups, mentor-mentee matching based on career paths or interests, and tracking participation metrics. These tools usually include guided checklists and templates to assist institutions in setting up mentorship programs effectively. It also enables automated feedback loops, allowing for regular check-ins and the collection of feedback to improve the program over time.

5. Build an Alumni Ambassador Program

Giving Empowering engaged alumni to act as ambassadors can significantly amplify outreach efforts. Ambassadors can lead initiatives such as fundraising campaigns, host regional meetups, or serve as points of contact for fellow alumni in their geographic area.

Many engagement tools can be used for ambassador programs to recruit, train, and support these volunteer leaders effectively. The platform offers resources like communication templates, marketing toolkits, and real-time tracking metrics to help ambassadors promote campaigns and events successfully.

6. Create Segmented Newsletters and Content Hubs

Segmenting alumni into interest groups based on graduation year, academic program, career field, or geographic location ensures that communication remains relevant.

Beyond newsletters, creating dedicated content hubs where alumni can access resources related to their interests—whether it's career development, continuing education, or industry insights—provides value and keeps them connected to their alma mater between your events and campaigns.

Check out how institutions can use segmentation and automation to send personalized newsletters to different alumni groups, increasing both open rates and engagement here.

7. Implement Digital Recognition Programs

Recognition is a powerful motivator for continued engagement. It tells your alumni base that you value their time and contribution, and that you want to keep having them around. Digital badges, alumni spotlights, and public acknowledgment of volunteer contributions or professional achievements can significantly boost participation rates.

💡Almabase allows you to build alumni spotlights to recognize and celebrate alumni achievements.

8. Develop Affinity Group Communities

Creating spaces for alumni with shared interests, identities, or experiences builds stronger connections to the institution. Whether based on student organizations, cultural backgrounds, or professional fields, these communities foster a sense of belonging that enhances overall engagement.

With tools such as Almabase's community-building tools, institutions can create dedicated spaces for affinity groups to connect, share resources, and organize their own events, driving deeper engagement through peer-to-peer relationships.

9. Reconnect with Lost Alumni Through Data Enrichment

Institutions often struggle to maintain updated contact information for all graduates. As alumni change jobs, relocate, or adopt new email addresses, they can become disconnected from their alma mater despite a willingness to stay involved.

💡Almabase’s alumni directory addresses this challenge by enabling alumni to update their own profiles through user-friendly portals. Additionally, the platform simplifies the data enrichment process by allowing alumni to pull updated information from their Facebook and LinkedIn profiles. This data is presented in a neat dashboard for all your alumni outreach needs.

10. Implement Multi-Channel Giving Opportunities

Fundraising is a key aspect of alumni engagement, but its success depends on offering diverse giving options that resonate with alumni interests and capacities.

Institutions that provide multiple channels for giving—such as annual funds, crowdfunding campaigns for specific projects, and peer-to-peer fundraising—often see higher participation rates across all metrics.

💡If you’re looking for an effective and easy-to-set-up giving platform, do check us out!

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Conclusion

Alumni engagement is a long-term commitment to nurturing meaningful connections that benefit both the institution and its graduates. With the right approach, these relationships can evolve into powerful partnerships that support everything from mentorship and advocacy to fundraising and brand building.

Almabase book demo for alumni engagement

10 Strategies to Boost Alumni Engagement in 2026

Boost alumni engagement in 2026 with 10 proven strategies, from personalized outreach to mentorship, data insights, and modern giving tools

Anwesha Kiran

April 22, 2025

12 minutes

Read

Your alumni are an essential part of your fundraising efforts—their loyalty to your school and investment in seeing future students have opportunities to succeed in their educational endeavors make alumni some of the most impactful supporters of your institution.

However, to ensure that alumni get engaged and stay engaged with your fundraising work, you need to master the art of showing genuine donor appreciation. This goes beyond a simple thank-you note—in order for you to establish and maintain long-term relationships rooted in trust, connection, and collaboration, you’ll need tried-and-true best practices on your side. Let’s dive into some of our favorites!

1. Personalize your thank-you messages

No matter what form your donor appreciation takes, your thank-you messages should always be personalized. After all, generic is never genuine!

Personalizing your messages effectively will require you to have a strong understanding of your alumni and their needs and interests. Ensure you’re consistently collecting data on each donor and updating their profiles so that you have access to up-to-date details. (Bonus: This will not only help you with recognition but also as you invite future engagement!)

Here are some specific details you can personalize your thank yous with:

Donor’s name or preferred name
Donation amount
The program or initiative the donation helped support
Reason for donation, if known (such as giving a donation in memory of a loved one)
Future engagement opportunities the donor may be interested in (such as volunteering or attending an event)

For major donors, you will likely have a bit more information to work with when personalizing your messages, especially if you’ve had multiple face-to-face interactions with them. Take advantage of this opportunity to demonstrate that your institution truly sees and values them and recognizes the significance of their contributions.

2. Share stories of impact

One of the best ways to demonstrate genuine donor appreciation is to show donors how their support impacts your school.

To do this effectively, you’ll need to gather and analyze impact data that tells the story of how your organization is using donors’ contributions to get closer to achieving its goals, whether that means launching a new alumni-student mentoring program or providing scholarships to students in need.

According to UpMetrics’ nonprofit storytelling guide, one of the best ways to share impact information is to craft compelling narratives that include:

A character your alumni audience can root for
A setting where the story happens
A plot, or sequence of events that takes place
A conflict, or an obstacle the character faces
A resolution, the final outcome of the narrative

For example, you might share the story of a student at your school who was struggling to pay for their dream study abroad program and was able to be part of the program thanks to a generous scholarship from your alumni network. You could include statements from the student and photos or videos of them on their study abroad, as well as hard data about the scholarship program, to paint a full picture of your alumni’s impact.

You can share impact stories like these in several ways, but embrace your creative side to make them especially engaging. For instance, you might create a short video or an interactive web page.

3. Host exclusive donor events

According to Double the Donation’s roundup of alumni donation statistics, 72% of donors discard physical tokens of appreciation, like letters and gifts. Further, 90% of donors prefer experiential recognition instead.

Experiential recognition, like fun and exclusive alumni donor events, allows your alumni to come together and feel like they’re part of a community larger than themselves. Plus, it gives your fundraising team the opportunity to interact with donors one-on-one, which can be valuable as you steward their continued support.

Here are a few fun ideas to consider for your next donor event:

VIP alumni reception with your institution’s president during your school’s homecoming week ‍
Virtual or in-person wine tasting
Themed donor gala with live music, formal dinner, and entertainment
Golf tournament
Campus tours

In some instances, it may be beneficial to expand your event audience to include students, faculty, and staff. This way, your alumni can interact with the community they support with their contributions, which can deepen their personal connection to your institution.

4. Invite non-financial involvement

Many fundraising organizations make the mistake of asking for additional donations far too soon—sometimes within their appreciation materials! This pitfall can make you seem “all about the money,” even if you have urgent funding needs.

Resist the urge to issue donation appeals as part of your donor appreciation efforts. Instead, invite continuous involvement that has nothing to do with donating. For instance, consider inviting your alumni to volunteer at your next on-campus service project, fundraise for you during a peer-to-peer campaign, attend special events, or participate in mentoring and networking opportunities with current students.

While this isn’t necessarily a traditional way to show your donors that you appreciate them, it will help them feel more involved and connected to your institution. As a result, you’ll increase the goodwill between you and pave the way for future support when the timing is right.

5. Express appreciation year-round

Part of showing genuine donor appreciation is expressing your thanks consistently, even when a donor hasn’t just given a gift. This shows your alumni that they’re always top-of-mind and seen as valuable to your institution, and not just for their wallets.

Here are a few ideas for expressing appreciation year-round, even when donors aren’t expecting you to:

Mail small, unexpected gifts like merchandise branded to your organization.
Write letters that let your donors know you’re thinking of them and give them general updates on your alumni association’s work.
Send holiday cards and birthday cards.
Phone donors and ask them for updates on their own lives, like recent family vacations or professional milestones.
Provide regular updates on projects your alumni care about, backing them up with impact data.

To cultivate a strong alumni community, the way forward is to focus on people first and donations second. Use the list of ideas above to get started, but remember to reach out in ways that you know your specific alumni will respond to best!

Donor appreciation, especially when it’s actually genuine, is an art form. Use the strategies explored above to improve your institution’s approach to celebrating and thanking its donors, and remember to rely on your donor data to take your efforts to the next level!

5 Best Practices for Showing Genuine Donor Appreciation

Properly thanking your donors is essential to successful higher education fundraising. In this post, learn some tips for showing genuine donor appreciation.

Cait Abernethy

April 14, 2025

12 minutes

Read

The non-profit quarterly states that keeping a donor is five times more cost-effective than finding a new one. Loyal donors are like a circle of friends you can always rely on. However, for institutions, building that circle requires a proactive approach and genuine commitment that can sometimes prove difficult. This is why donor retention has steadily become more important over the years.

In this blog, we’ll take a fresh approach to defining donor retention and engagement that goes beyond the traditional ask. We’ll dive into creative strategies that truly integrates donors into your goals to make a permanent part of your journey.

What is donor retention?

Basically, donor retention is the ability of an institution to keep its donors coming back to contribute over the years. It is not just the numbers but also the genuine long-term donor relationships with people who appreciate your mission and enjoy being a part of that mission. It involves understanding their motivations, doubts, and the personal connection they feel as a giver and as an individual.

Making a habit of measuring your donor retention rate allows you to spot trends early and find new ways to keep supporters engaged. The data from the most recent Fundraising Effectiveness Project report shows that the first-time donor retention rate is 26%. In comparison, the average donor retention rate is around 46%, meaning most donors stop after contributing for the first time. Considering the unpredictable nature of the world today, keeping donors on board will be even more essential for the long-term success of K-12 and higher education institutions.

Factors influencing donor retention

Several factors can influence donor retention. Let’s take a look at some of them to understand what motivates long-time donors—big or small—to stay:

Donor Engagement:

Engagement is one of the key pillars for long-term donor retention. Your emails, newsletters, blogs, in-person events, and reports all play a key part in making returning and new donors alike feel connected to your institution. For past donors especially, continuous and meaningful interaction can reinforce their dedication to supporting your mission.

Trust and Loyalty:

Trust and loyalty drive any fundraising effort. Your donors come with their own expectations This can be achieved by a transparent demonstration of the impact of their contributions.

💡Check out how Thomas Aquinas College holds one of the highest alumni donor participation rates across the country

Donor Management:

For retaining donors, donor management matters even more as it involves how you collect and analyze their data, as well as what you provide through communication, recurring gift enrollment, etc., to keep them interested and in the loop.

Feedback management:

To retain donors, you’ll want to be proactive in collecting and acting on feedback to show your commitment to how donors feel as well as what they can expect by sticking around. It will also help returning or past donors develop a sense of community and progress, making them feel like a vital par of your overall fundraising efforts.

Strategies to improve donor retention

Understanding the components of a well-rounded donor retention strategy is necessary to create a pathway for first-time donors to walk on and become repeat donors. These can include:

Strengthening Donor Relationships

Your efforts to reach out to the donors should go beyond fundraising needs. Send them timely thank-you emails, curate programs to identify and honor long-term donors for their valuable contributions, and conduct community meet-and-greet events that strengthen your bond and forge a trustworthy relationship.

💡Check out these 6 ways to take your donor relationships to the next level

Donor Management Tools

Try to get the most out of your donor management software for real-time engagement metrics, deep integrations, live dashboards, automated communication tools, etc., to create an environment where donor interactions are recorded and analyzed to power future outreach and fundraising efforts.

💡If you’re looking for a new donor management tool, give Almabase a try

Personalized Communication

Tailor your communication to each donor to make sure you communicate your goals, acknowledge their impact, and make them feel appreciated. Emails, phone calls, handwritten notes, gifts, and event invitations are all viable communication channels to show how you can personalize your outreach to each donor.

Social Media Engagement

Keep your donor informed and engaged by providing updates on where their donated funds are being spent, any achievements arising out of them, and acknowledging their generosity whenever possible. Depending on how your donors use social media platforms, you can consider forming groups of similar donor segments to form giving communities.

Annual Reports

Annual reports are a time-tested way to communicate the impacts the beneficiaries achieve. These longer reports and real-life success stories inspire donor loyalty to the institution and the cause as they allow your donors to zoom out and view your overall fundraising mission as you do.

You can also provide subscription and recurring donation options or welcome different kinds of donor engagement through volunteering, referrals, and advocacy. At the end of the day, there are countless ways to retain donors, and what works for one institution may not work for you. Always consider your donors and how they they prefer to contribute to your cause.

Determining the success of Donor Retention

You can take a quick look at your overall donor retention rate using the formula below.

Donor retention rate = (Number of Donors who gave again / Total number of donors in previous period) × 100

With the wide array of tools available today, however, tracking your donor retention rate is a lot more extensive than it used to be. Making detailed segments of various levels of donor retention, however, will require more effort.

At its core, donor retention will take more time and investment from your team to get started and you’ll want to make sure you get a good ROI from your efforts. For this, you’ll first want to consider all donor retention expenses such as:

Staff time and salaries
Communication and engagement materials
Events and stewardship activities
Technology and software costs

It may be a bit difficult to narrow down your exact expenses for retaining donors but once you have a somewhat reliable estimate, you can use the following formula:

ROI = (net gain from retained donors / cost of retention efforts) x 100
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where Net Gain = Total donations from retained donors - Costs of retention efforts

Keep in mind that these are rudimentary calculations meant to give you a simplistic idea of your donor retention efforts. No two donors are exactly the same, and one retained donor might just be the right person who can snowball your efforts into a large giving community later down the line.

Challenges and considerations

Keeping the donors around throughout is not an easy task. Some of these challenges include but are not limited to:

Lack of manpower or funding
Donor fatigue
Mismanaged or messy databases
Inconsistent donor engagement
Over-solicitation
Changing donor expectations
Lack of personalized outreach/generic communication
Demographic shifts
Inadequate stewardship
Insufficient transparency and/or reporting

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Consider these key questions to improve donor retention strategies:

Do your donors get to see and feel the impact of their gifts?
Is your donor retention strategy appropriately scaled to your institution’s resources available?
Which gaps in your fundraising strategy most often seem to cause donor fatigue?
Do your existing digital engagement strategies and tools inspire donors to maintain interest long-term?
Is your database/CRM suited to integrated communication, donor tracking, and analytics?
Are your outreach efforts sufficiently customizable and scalable to enhance donor retention?

How Almabase helps you retain donors

Almabase offers digital engagement tools with features such as dynamic event management systems, personalized donor portals, and automated communication workflows to foster stronger donor relationships. Institutions such as the Merchant Taylors’ School and the Alumni Association of the School of Medicine at Loma Linda University have not just increased their donor base but have formed active online communities to power future fundraisers.

Finding the right tools to balance technology with a personal touch is crucial. That’s where Almabase’s engagement solutions come in—helping organizations offer both a personal and digital experience that makes donors feel valued, keeps them engaged, and drives sustainable long-term giving.

If you’re interested in learning more on how we can help, we’d love to not just tell you about us but also hear your problems and show you how we can help! Request a personalized demo and we’d love to get in touch with you ⬇️

What is Donor Retention? Top Donor Retention Strategies

Learn what donor retention means and explore top strategies to build lasting donor relationships, improve engagement, and boost fundraising success.

Sharada Koti

April 11, 2025

12 minutes

Read

Over the past few years, it’s become clear—text messaging isn’t just for friends and family anymore. It's now a powerful communication channel for institutions that want to cut through the noise and connect with their communities in a way that’s timely, personal, and effective.

When every inbox is overflowing and attention spans are shrinking, SMS stands out. Text messaging drives 5 times more responses than emails, making it one of the most effective ways to spark action—whether it’s registering for an event, completing a donation, or simply staying in the loop.

So when our partner institutions told us that emails weren’t always getting the job done, especially for time-sensitive campaigns and updates, we listened.

We heard it often:

“We need a faster way to get people to act.”

“Our email open rates are dropping.”

“We’re using a third-party text tool, but it’s disconnected from our data.”

The real problem wasn’t just about sending messages. It was about:

• Reaching the right people at the right time

• Avoiding fragmented tools that don’t talk to each other

• Staying compliant while collecting and managing consent

We set out to build a solution that would be powerful and seamless. A tool that lived inside your existing Almabase workflows, not outside them.

Integrated Text Messaging on Almabase

We’re thrilled to share that text messaging is now live on Almabase.

Whether you're organizing an event, running a giving campaign, or sending out general community updates, you can now do it all via SMS, directly from Almabase.

This feature is designed to fit naturally into the way you already work, while giving you the speed and reach of text-based communication.

How you can use Almabase Text Messaging in your engagement strategy

Whether you're running a campaign, planning an event, or sharing general updates, text messaging on Almabase fits right into the way you already work:

For events

Text messaging is even more powerful for events because it's built right into the event workflows. You don’t need to go to Data Studio—just access it directly from your event or sub-event page. Send registration reminders, confirm payments, or share last-minute updates like venue changes. You can also follow up after the event with thank-you messages or photo links.

For giving campaigns

Send donation appeals, nudge incomplete donations, or thank donors instantly with personalized texts that feel thoughtful and timely.

For program updates and general announcements

Share program updates, alumni news, or important reminders with your community quickly and effectively.

Key features: How Almabase Text Messaging works for you

Here’s how Almabase text messaging helps you engage smarter:

Send SMS from Data Studio

Target any segment of your alumni or donor base directly through Data Studio, just like you would for email.

Send personalized and targeted messages

Use merge tags and segmented lists to send messages that feel personal and relevant—whether it’s addressing someone by name, following up after an event, sending a tailored giving appeal, sharing a personalized reunion itinerary or nudging them about an upcoming mentoring session.

Seamlessly manage consent

Collect consent during event registration, from alumni profiles, or upload it via Excel using the new "Consent" tab under text communication.

Track results in real time

Monitor delivery rates, replies, and unsubscribes from a central dashboard so you always know what’s working.

Use local numbers for authenticity

Ensure your messages look familiar and trustworthy by sending them from local phone numbers.

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Want to understand how it can work for your unique workflows? Our team is here to walk you through it.

👉 Talk to an expert and see how SMS can elevate your engagement strategy—from giving to events and everything in between.

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Introducing: Integrated Text Messaging on Almabase

With response rates 8x higher than email, text messaging is the fastest way to engage your alumni—whether it’s for events, fundraising, or updates. And now, you can do it all directly from Almabase.

April 3, 2025

12 minutes

Read

Giving Days are one of the most important fundraising events today for institutions and nonprofits alike. According to EAB, 12.7% of private institution alumni and 19.8% of public institution alumni make their first gift on a giving day. In turn, powerful Giving Day platforms have cropped up to help teams get the most out of these events.

With so many excellent giving platforms available today, we’d like to zoom out and let you know which features you should consider essential and how you can make the most of your eventual choice. Let’s get started:

Key features for any Giving Day Platform

1. User-friendly interface

A good giving platform should ideally be:

intuitive and easy to navigate for donors
fast, responsive, and easy to integrate for staff
easy to set up and customize for supporters in peer-to-peer campaigns

Test your dashboards, giving pages, forms, and all other touchpoints to make sure all the people involved in your Giving Day have a smooth and memorable experience across all devices.

2. Social media integration

For social media, your team should be looking for features such as:

pre-populated social media messages
shareable campaign links
ability to celebrate donations publicly
engagement touchpoints synced to your CRM

💡 Consider which social media your donors and supporters are most active in. You’ll want a platform that integrates to the same level of depth on those specific platforms.

3. Flexible and scalable payment processing

Giving Days, due to the nature of being a focused fundraiser within a short window, will naturally need a platform that can handle many transactions at the same time. You will have bursts of transactions, such as when the campaign launches and after a successful promotion. A good Giving Day platform also needs to incorporate SSL/PCI-compliant payment processing as well as any other compliance requirements depending on the national or state laws applicable to your fundraiser.

4. Donor engagement tools

You need to be able to engage donors and potential donors before, during, and after your Giving Day. Automated and personalized engagement through email, text, and social media may be crucial, especially if communicating with a larger pool of donors.

💡 Depending on your overall engagement strategy, you may want a fundraising platform that has a few donor engagement features on top or a dedicated engagement platform that works in tandem with your fundraising tool.

5. Donor analytics and reporting

With a relatively short burst of high activity, you should be looking for platforms that support:

real-time progress tracking and insights
accessible and customizable dashboards
comprehensive post-event overview
streamlined donor segmentation for long-term planning

💡 Keep the above features as well as your needs in mind as different might CRMs interact with different tools in varying capacities.

6. Mobile optimization

Engaging and enabling donations from mobile device users are no longer something novel. Today, you’ll want a giving platform that not only engages mobile users but also optimizes their experience so that they don’t end up with an inferior experience.

Some platforms provide an app-based approach, while others go for mobile-optimized browser experiences.

💡Surveys and donor device metrics should help you get a sense of how much of a priority mobile features are for you as well as which method your donors prefer.

7. Customization and branding

The cornerstone of any modern-day Giving Day campaign is a well-designed, customizable fundraising page that captures your organization's unique brand and mission. Customization is especially important for peer-to-peer fundraisers, where you’ll want to find the right mix between flexible templates and recognizable branding.

8. Long-term fundraising

If you are regularly hosting Giving Day fundraisers, chances are that you have a long-term fundraising plan. This is where you’ll want a giving platform that is viable for both long-term and short-term fundraising efforts. Depending on your needs, look for platforms that include:

recurring gift opt-ins or enrollments
affinity groups
volunteering programs
segmentation
personalized and automated communication

to make sure that your Giving Days produce an effective ripple effect.

Best practices for using Giving Day platforms

1. Keep storytelling at the heart of it

It’s easy to get lost in all the fancy and innovative features that fundraising platforms offer today. Instead of trying to use a feature simply for the sake of trying something new, keep your mission and the people involved at the heart of your Giving Day campaign by enabling your storytelling and vision through the features available.

2. Make the most out of segmentation features

Whether it’s connected to an existing CRM or comes with its own, you will most likely get a good amount of data about your supporters, donors, and prospects throughout your campaign. Make detailed segments to optimize your outreach and communication efforts and enrich these segments after your campaign to make your engagement better with each fundraiser.

3. Keep mobile users in mind

Always test your forms, pages, and communication efforts on mobile devices to check how they would feel for a donor trying to donate. Your CTAs might be a couple of scrolls away and on the side of your giving page when it’s front and center on other devices.

4. Keep the momentum going

Your recent first-time donor might just be your next superstar supporter. Make sure your donors feel good about their contribution by keeping them informed on goals reached throughout the day. Keep them looped in on how the funds are being used and inform them about future initiatives coming up.

Conclusion

Giving Days are so integral to your long-term fundraising plan that you might feel like the choice of platform might make or break your strategy entirely. However, a lot of work goes into making these platforms work optimally for a specific institution or organization.

If you’re looking for a platform that syncs effortlessly with CRMs with a team committed to ensuring your giving day success, get in touch with us, and we’d be glad to show you how we can help. 🫡

Giving Day Platforms: Essential Software Features

With many excellent giving platforms available, learn which features to consider essential and how to make the most of your choice of fundraising platform

March 31, 2025

12 minutes

Read

Alumni are one of an institution’s greatest assets and engaging them isn’t just a matter of maintaining their bond with your institution, but also strengthening it. This is where alumni management software come in to help teams reach out to an ever-increasing alumni population.

Over time, it has developed into its own market with many great choices available. In this blog, we’d like to present you with some of the best options available and what you need to consider so that you can find the best alumni management software for you.

What is an alumni management software?

First things first, let’s understand what you should expect from an alumni management software. It serves as the central hub for all alumni bookkeeping and engagement efforts.

It works with your alumni database and/or CRM to maintain an up-to-date directory of your alumni. With this data, it allows you to segment, analyze, and engage your alumni for all your fundraising, communication, and networking needs. Today, alumni management tools can automate directory updates, personalize and automate communication, manage events and programs, and serve as the main hub for all your analytics and reports for these and other efforts. Some tools focus on excelling at a specific offering, such as directory management, while others offer an integrated approach that encompasses your entire alumni relations efforts.

10 alumni management software to consider in 2026

Below, in no particular order, we’ve compiled a list of 10 alumni management software you should consider in 2026.

Platform	Pros	Cons	Pricing
Almabase	Best-in-industry sync with RE NXT Specialized tools to run engagement programs Easy setup and extensive CRM integration 24/7 support via chat and email	No free trial or free tier Less experience with nonprofits and NGOs	Price is based on customer needs and alumni size.
Peoplegrove	Good platform for career advancement features Specialized tools for mentor/mentee matching	Some reviews mention data integration issues Can be difficult to learn for some according to reviews	No public pricing. Requires talking to sales team.
Hivebrite	Good community-building and online interaction management features Many reviews praise customer support	Steep learning curve One of the more expensive options Some reviews mention limited customization outside of templates	Three pricing tiers: Connect, Scale, and Enterprise
Graduway by Gravyty	Integrates with several CRMs Provides fundraising solutions	Customization options may feel restrictive for some users Some reviews mention limited customer support	No public pricing. Requires talking to sales team.
Encompass by Encoura	Unified data across features for better analytics Good for positive Encoura users	Steep learning curve Can sometimes feel clunky and dated	No public pricing. Requires talking to sales team.
Evertrue	Allows Facebook interaction tracking Provides interaction and giving history tracking Syncs with software like Eventbrite, Emma, Thankview, etc.	Reliant on alumni using Facebook to make the most of it Some users mention lackluster CRM integration	No public pricing. Requires talking to sales team.
360Alumni	Integrates with Blackbaud and Salesforce Has features such as alumni maps and alumni directories Also provides fundraising and event management features	Some users mention high pricing Due to being a sophisticated platform, it can discourage less advanced users	Requires an initial setup cost, an annual subscription, and transaction fees.
Wild Apricot	Features website builder and online store User-friendly for simple membership and event management.	May lack alumni-specific features Best suited for smaller groups	Payment scheme based on payment cycle and number of contacts. Has a 60-day demo.
ToucanTech	Features activity tracker for email, website, and events Approachable support team according to reviews	Steep learning curve to use to full potential May take significant time and effort to switch to	No public pricing. Requires talking to sales team.
Join It	Affordable option for small teams Integrates with a variety of tools Easy to use and set up	Does not have fundraising or mentorship features Limited branding and customization features	Offers a Starter, Total, and Extra payment packages. Also has custom enterprise pricing. Has free trial.

Please note that certain features and details are subject to change over time.

1. Almabase

Almabase is an all-in-one alumni engagement and fundraising platform. Almabase offers an impressive set of features designed to seamlessly integrate with popular CRMs and help teams set up fundraisers, mentorship programs, digital engagement programs, and much more.

Pros:

Offers best-in-industry sync with Blackbaud’s Raiser’s Edge NXT via Truesync.
Almabase’s engagement platform comes with specialized tools for mentorships, job boards, alumni directories, and personalized communication.
Designed for easy CRM integration and no-code setup
Excellent 24/7 customer support over email and chat

Cons:

Almabase does not offer a free trial or free tier
Not as extensively experienced with nonprofits and NGOs as some others on this list

Best for: educational institutions and small to medium nonprofits

Pricing: Almabase offers friendly and personalized pricing based on user needs. Get in touch with us here to get a free personalized demo.

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2. PeopleGrove

PeopleGrove focuses on the career and networking aspect of alumni and students by offering tools for alumni engagement, career advancement, and mentorship among others.

Pros:

Good choice for institutions that need mentorship or career advancement tools specifically.
Specialized tools for training mentors and mentor/mentee matching

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Cons:

Some users mention difficulties with data integration
Reviews mention that it can be difficult to learn for some

Best for: Institutions looking specifically for a mentor/mentee management tool

Pricing: No public pricing. You can speak to a representative to get a quote here.

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3. Hivebrite

Hivebrite is an all-in-one community management platform used by universities, nonprofits, and corporate alumni networks. Hivebrite provides a customizable hub for alumni engagement. It’s often praised for combining a wide range of alumni activities – from events and groups to mentoring and fundraising – into one unified platform.

Pros:

Hivebrite offers good community-building, group management, and online interaction features
Many reviews praise their customer support

Cons:

Comes with a steep learning curve
As a well-established and extensive tool, it is one of the more expensive options
Some users mention limited customization outside of templates

Best for: Large institutions looking to invest in a comprehensive engagement program

Pricing: Hivebrite has three pricing tiers: Connect, Scale, and Enterprise, with baseline pricing that varies based on each customer. Learn more here.

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4. Graduway

Graduway (now part of Gravyty) specializes in helping educational institutions build exclusive online communities for their alumni, focusing mainly on alumni engagement and fundraising.

Pros:

Has integrations with Raiser’s Edge NXT, Salesforce, and Handshake among others
Provides fundraising solutions as well for interested teams

Cons:

Standardized framework may feel restrictive for institutions with specific customization needs
Some users report limited customer support

Best for: Higher-ed institutions looking for versatile administrative tools

Pricing: Graduway’s pricing is not publicly posted. You can request a demo or contact them here.

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5. Encompass by Encoura

Encompass (formerly iModules and Anthology Encompass) is a supporter engagement solution. It has a data-driven approach intended to cover each stage of alumni engagement. It is best used in combination with other other ecosystem tools such as Raise and Advance.‍

*A snippet from* *Encoura Encompass’ website*

‍Pros:

A unified database across features for better analytics
Good for customers used to other Encoura products

Cons:

It has a steep learning curve due to its complexity
Some users complain that the software feels clunky and dated

Best for: Customers who enjoy the Encoura software environment

Pricing: Encompass does not have public pricing. You can request a demo or speak to a sales representative here.

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6. EverTrue

EverTrue is an advancement platform that helps alumni and development offices personalize outreach and fundraise more effectively. It’s not a traditional alumni social platform; rather, EverTrue focuses on equipping your advancement team with rich insights about alumni and donors – pulling in data from social media, career info, wealth indicators, and more.

Pros:

Allows teams to identify and track Facebook interactions
Provides extensive engagement and giving history tracking features
Syncs with Eventbrite, Emma, Graduway, Thankview, and Hustle

Cons:

Reliant on Facebook integration and alumni usage of the social media platform
Some users mention lackluster CRM integration

Best for: Teams who want to engage alumni active on Facebook and mainly prioritize fundraising

Pricing: EverTrue’s pricing is not publicly available. You can request a demo to get a quote here.

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7. 360Alumni

360Alumni is an all-in-one alumni networking, management, and fundraising platform geared towards schools and nonprofits that want to build an engaged alumni community and also facilitate giving.

Pros:

Integrates with Blackbaud and Salesforce
Provides alumni-centric features such as the alumni map and directory which motivates alumni adoption
Also provides fundraising and event management solutions

Cons:

Some users mention that the pricing can be relatively high
Due to the extensive features it provides, it can potentially discourage less proficient or irregular alumni from getting the most of it

Best for: Institutions with a technologically proficient alumni pool and a higher budget.

Pricing: 360Alumni requires an initial setup cost, an annual subscription, and transaction fees. You can find more information and request a demo here.

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8. Wild Apricot

Wild Apricot is a membership management software used mainly by associations, clubs, and nonprofits. It’s known for being affordable and user-friendly, essentially a one-stop system for managing contacts, collecting dues or donations, registering event attendees, and even building a basic website.

Pros:

Features a website builder and online store
Relatively user-friendly, especially for simple membership and event management

Cons:

As a general membership solution, Wild Apricot may lack some educational alumni-specific features out-of-the-box
It is best suited for smaller groups as the pricing scales exponentially with the number of contacts

Best for: Associations looking for a simple membership solution

Pricing: Wild Apricot has a transparent payment scheme based on number of contacts and billing cycle. It also has a free 60-day demo. You can find more information here.

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9. ToucanTech

ToucanTech is a UK-based alumni management software built for independent schools, colleges, and alumni foundations. It offers an elegant, all-in-one alumni portal that combines a database, community news, events, fundraising, and email features.

Pros:

ToucanTech offers an activity tracker that shows how alumni engage with your email, website, and events
Users mention the approachability of the support team

Cons:

Steep learning curve to get the most out of the wide array of features
Will take time and effort to switch to if your institution already has an extensive software environment or CRM in place

Best for: Teams looking to get started with a comprehensive alumni management CRM

Pricing: ToucanTech’s pricing isn’t publicly listed. You can request a demo and get a quote here.

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10. Join It

Join It is a lightweight, user-friendly membership management software. While it’s not exclusively built for alumni engagement, its affordability and ease of use make it a great option for smaller alumni groups, associations, and nonprofit networks.

Pros:

1. While not built specifically for educational institutions, it is one of the more affordable options

2. Has a wide range of integrations with popular tools

3. Users report that it is easy to use and setup

Cons:

1. Does not include fundraising or mentorship features.

2. Basic customization: The platform offers limited branding and customization features, which may not meet the specific needs of larger institutions seeking a tailored experience.

Best for: Small teams that need an affordable and simple member management only solution

Pricing: Join It offers a starter, total, and extra package as well as a custom enterprise package that can be paid monthly or yearly. It also has a free trial. You can find the exact prices here.

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Why alumni management software is essential for your institution

Alumni relationships don’t maintain themselves. Without the right systems in place, institutions risk losing the interest of their alumni and missing out on valuable engagement as well as mentorship and fundraising opportunities. An alumni management software helps prevent this by:

1. Organizing and updating alumni directories

2. Building hubs and touchpoints for alumni to get in touch with each other and your institution

3. Simplifying, personalizing, and automating communication (depending on the platform)

4. Facilitating career and networking opportunities, mentorship programs, and exclusive events for alumni

5. Building a strong community online for fundraisers, reunions, and other important events

Key features to consider when opting for alumni management software

With so many alumni management platforms available, we’d like to help you refine your shortlist by highlighting some key considerations to make when choosing your next platform. Let’s get

CRM integration:

Depending on your institution, you may want a solution that comes with its own CRM or integrates seamlessly with an already existing CRM. Whatever you go with, make sure that there are as little data siloes as possible between your various solutions.

Social media integration:

Keep your alumni pool in mind and what social media platforms they historically prefer. A Facebook integration-heavy tool may not be right for you if your alumni prefer LinkedIn groups or Instagram pages. Once you identify a few tools that fit that niche, make sure the level of engagement analytics is to your liking.

Communication:

Depending on how big your alumni base is, your needs for segmentation, personalization, and automation will vary. If your team is focused on fundraising for a large institution, a platform that includes giving and engagement history may be important for you while it may be an unneeded cost for a small school only looking for simple membership management.

Pricing:

Many of the tools in alumni management offer customizable or contact-based pricing. Try to get a feel for what feels right considering both the short-term (your next three events for example) and long-term (Will the platform scale well into your third annual subscription?) needs. Also keep in mind your already existing software and what you may need to pay extra for considering additional integration costs to keep them in line with your chosen solution.

Fundraising and donation:

Most alumni management tools also offer fundraising tools as well. Depending on how the tool is set up, consider how your potential and past donors will engage with your efforts. A solution may be really intuitive for you but be clunky and hard to navigate for your donors. Some donors may prefer networking and donating from the same platform while others think it’s a hassle. Always keep your donor’s preferences in mind before making a choice.

Wrapping up

At its core, the effectiveness of alumni software comes down to how well it enables institutions to connect with alumni in meaningful ways and drive tangible outcomes—whether that’s increased participation, stronger professional networks, or higher donations

We’d love to work with you to connect and engage with your alumni better. If you’re interested in learning more about how we can help you, feel free to get in touch with us and we’ll be glad to give you a personalized demo!

Top Alumni Management Software in 2026

Compare the 10 best alumni engagement software for alumni relations and advancement teams in 2026. Our blog compares features, pricing, as well as pros and cons.

March 29, 2025

12 minutes

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